Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps you become a more effective communicator. Focusing specifically on skills-building and communication concepts, this exciting First Edition helps you understand the broad methods utilized in communication--whether it be in journalism, through social media, or in other outlets. Current communication trends are integrated throughout this practical, "how-to" text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Offering the basics to succeed in many areas of communications, the book is an excellent resource for Agricultural professionals in all areas of the industry.
Section I: INTRODUCTION AND MESSAGE DEVELOPMENT.
1. Introduction to Agricultural Communications.
2. Effective Communication and Message Development.
3. Research Methods.
Section II: WRITING AND DOCUMENT DESIGN.
4. Business Writing.
5. News Media Writing.
6. Document Design.
Section III: VISUAL COMMUNICATION.
7. Public Speaking.
8. Visual Communication.
9. Digital Photography and Photographic Editing.
Section IV: Video and Online Communication.
10. Video and Audio Production.
11. Web Design.
12. New Media.
Section V: WORKING WITH THE MEDIA.
13. Media Relations.
14. Risk/Crisis Communication.
Section VI: Putting it Together.
15. Persuasion and Persuasive Information and Educational Campaigns.
16. Special Events.
17. Communications Campaign Development.
Section VII: THE FUTURE.
18. Future of Agricultural Communications.
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The ClassMaster CD-ROM to accompany Agricultural Communications in Action: A Hands-On Approach is a unique and complete instructor's teaching package on CD-ROM composed of innovative tools designed to correlate to and reinforce the text. It includes: An Instructor's Guide consisting of additional assignments, discussion topics, chapter resources, and teaching tips; PowerPointsTM Presentations; Computerized Testbank containing questions for creating and administering exams; Instructional videos; A Toolkit including worksheet activities; Associated Press Quizzes/Answers; Campaign Planning Guide; Program Tutorials.