MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.
Table of Contents
Section 1: FOUNDATIONS: INTRODUCTION TO MASS COMMUNICATION THEORY AND ITS ROOTS.
1. Understanding and Evaluating Mass Communication Theory.
2. Establishing the Terms of the Debate Over Media: The First Trend In Media Theory -- Mass Society and Propaganda Theories.
3. Normative Theories of Mass Communication.
Section 2: FERMENT: METHODOLOGICAL DISPUTES DIVIDE THE DISCIPLINE.
4. The Media-Effects Trend.
5. The Emergence of the Critical Cultural Trend in North America.
6. Theories of Media And Human Development: Children and Adolescents.
7. Audience Theories: Uses and Reception.
8. Theories of Media Cognition and Information Processing.
9. Theories of the Effect of Media on Society.
10. Media And Culture Theories: Meaning Making in the Social World.
Section 3: FUTURE: RAPIDLY CHANGING MEDIA CHALLENGE A GLOBAL DISCIPLINE.
11. The Future of Media Theory and Research.