This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an “evergreen” approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.
Table of Contents
Chapter 1: Going Places: An Overview of the Travel Industry.
Chapter 2A: Ribbons in the Sky: The Air Transportation Industry.
Chapter 2B: Taking to the Skies: Airports, Airfares, and Air Tickets.
Chapter 3: Homes Away from Home: The Hospitality Industry.
Chapter 4: Dealing with Dreams: The Travel Agency Industry.
Chapter 5: Better by the Bunch: The Tour Industry Today.
Chapter 6: Magic at Sea: The Cruise Industry.
Chapter 7: Extra Specials: Other Segments of the Travel Industry.
Chapter 8: Making Connections: How to Market, Sell to, and Serve the Traveling Public. Chapter 9: Here, There, Almost Anywhere: The Geography of Travel.
Chapter 10: This and That.