Creating the Enterprise, 1st Edition

  • includes Small Business Videos Printed Access Card
  • William B. Gartner Clemson University
  • Marlene G. Bellamy
  • ISBN-10: 0324353634  |  ISBN-13: 9780324353631
  • 456 Pages
  • © 2009 | Published
  • List Price = $ 175.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit



CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers -- and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"-- confident, focused individuals who take initiative to organize a project, in situations with some complications and risk, in order to make things happen. The text explores a wide range of topics using three levels of analysis (person, environment, and business) students can employ during three stages of change: recognizing and developing opportunities, progress and growth, and transition. While it provides an excellent overview of essential business principles and practices, CREATING THE ENTERPRISE is focused on helping students define, develop, and ultimately achieve their personal and professional goals.

Features and Benefits

  • CREATING THE ENTERPRISE employs an innovative and highly effective approach to the study of entrepreneurship, using three levels of analysis (person, environment, and business) to address the three stages of business change: recognizing and developing opportunities; progress and growth; and transition.
  • The authors transcend narrow, traditional definitions of entrepreneurship to provide students with the mindset, skills, and knowledge to become true "enterprisers"--individuals able to evaluate and act on a wide variety of opportunities throughout their careers to achieve their personal and professional goals.
  • The text reflects our modern, dynamic global business environment by including the latest research, trends, and practices, and emphasizing important current topics such as business ethics and international operations.
  • There are abundant special features in every chapter, including outlines of key concepts and learning objectives; realistic and relevant business cases; topic summaries; review questions; self-assessments; enrichment activities; and references to additional material online.

Table of Contents

1. Enterprise: Creating a Framework for Success.
2. Enterprisers.
3. Enterprising Fundamentals.
4. What Is an Enterprise?
5. The Legal and Regulatory Environment of Business.
6. Discovering Opportunities.
7. Feasibility.
8. Business Plans and Planning.
9. Pathways to Enterprise Creation.
10. Purchasing a Business.
11. Franchising.
12. The Enterprising Mind.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Small Business Videos Instant Access Code  (ISBN-10: 0324586795 | ISBN-13: 9780324586794)

List Price = $24.00  | College Bookstore Wholesale Price = $24.00

Instructor's Resource CD-ROM  (ISBN-10: 0324365608 | ISBN-13: 9780324365603)

This CD provides instructors with "one-stop shopping" for various teaching resources, including the chapter PowerPoint slides, the Instructor's Manual, and the Computerized Test Bank. (Also available online at

Student Supplements

Creating the Enterprise (Book Only)  (ISBN-10: 0324587708 | ISBN-13: 9780324587708)

List Price = $175.95  | College Bookstore Wholesale Price = $132.00

Small Business Videos Instant Access Code  (ISBN-10: 0324586795 | ISBN-13: 9780324586794)

List Price = $24.00  | College Bookstore Wholesale Price = $24.00

Meet the Author

Author Bio

William B. Gartner

William B. Gartner is the Arthur M. Spiro Professor of Entrepreneurial Leadership at Clemson University. He received his B.A., M.B.A., and Ph.D. from the University of Washington. Prior to joining Clemson University, he taught at the University of Virginia, Georgetown University, San Francisco State University, and the University of Southern California. In 2005, he received the FSF-NUTEK Award, an international award for outstanding accomplishments in entrepreneurship and small business research. He is a research fellow at Entrepreneurship and Small Business Research Institute (ESBRI) in Stockholm, Sweden, and on the board of advisors for the International Danish Entrepreneurship Academy (IDEA). Professor Gartner co-founded the Entrepreneurship Research Consortium, which initiated and manages the Panel Study of Entrepreneurial Dynamics (PSED). Dr. Gartner has published in JOURNAL OF BUSINESS VENTURING, ENTREPRENEURSHIP THEORY AND PRACTICE, the ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF MANAGEMENT, SMALL BUSINESS ECONOMICS, and the JOURNAL OF SMALL BUSINESS MANAGEMENT. He has received funding from the Kauffman Foundation, Coleman Foundation, U.S. Department of Education, U.S. Small Business Administration, Pacific Gas and Electric Company, the National Endowment for the Arts, and others. His research explores how enterprisers identify opportunities, solve startup problems, and successfully launch new businesses. He is furthering the study of entrepreneurial narrative.

Marlene G. Bellamy

Marlene G. Bellamy formed Writeline Associates in 1990, after 13 years as an investment and corporate banker. She has applied her finance experience to the academic and corporate arenas, collaborating with authors and publishers on 15 major college and graduate-level business textbooks and related educational materials. Her contributions include chapters; special features such as chapter-opening vignettes, practitioner and investor interviews, boxes, and case studies; and instructor's manuals for corporate finance, investing, marketing, management, introduction to business, and personal finance textbooks. She also provided corporate communication services in finance, marketing, and technology to units of Deloitte & Touche LLP, for which she co-authored annual reports on the software industry; wrote and edited several technology-oriented newsletters; and prepared marketing communications materials. She lives in La Jolla, California and received her B.A. from Smith College and MBA from Boston College.