Professional

Jumpstart Your Music Career, 1st Edition

  • Simon Cann
  • ISBN-10: 1435459520  |  ISBN-13: 9781435459526
  • 304 Pages
  • Previous Editions: 2007
  • © 2012 | Published
  • List Price = $ 29.99
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

A must for every musician's bookshelf, Jumpstart Your Music Career offers all the information and strategies you need to make your professional dreams a reality! Author Simon Cann offers a comprehensive plan of action you can follow to navigate and succeed in today's rapidly-changing music marketplace--from building a fan base to taking advantage of the latest technology to craft your own opportunities to handling the ins and outs of publicity and finance. The most thorough and up-to-date guide on starting and building a music career available, this text puts you in the driver's seat as both an artist and as an up-and-coming businessperson!

Features and Benefits

  • The most current book available on the topic, BUILDING A SUCCESSFUL 21ST CENTURY MUSIC CAREER deals with the realities of building a music career right now.
  • The author's practical advice gives musicians of all types a clearly delineated path to success whether they're just starting out or already established in the industry.
  • The text is packed with achievable goals for each step of the career building process that rely only on your hard work--not on the permission of record company executives or managers.
  • The book's scalable approach allows musicians to start small--then grow big--using the same principles and strategies.

Table of Contents

Part I: INTRODUCTION.
1. Introduction.
2. Do you really want a career in music?
3. The opportunities for musicians.
Part II: THE FAN BASE.
4. Exploiting with integrity.
5. Building and keeping the fan base.
6. Publicity in the 21st century.
Part III: THE PRODUCT.
7. What do you actually do?!?
8. Creating and developing the product.
Part IV: THE NASTY COMMERCIAL BITS.
9. Economics 101.
10. Building the team around you.
11. Your pay packet.
Part V: PUTTING THE THEORY INTO PRACTICE.
12. Developing your own career plan.

What's New

  • Updated to account for recent changes in the industry, including the increased use of e-distribution channels and corresponding decline in on-demand/CD options.
  • The author's groundbreaking approach has now moved into the mainstream, with several successful artists (including Madonna and Radiohead) following a similar path.
  • Completely updated and revised, this edition adds new up-to-the-minute information while also removing dated material for the best and most streamlined presentation of the topic available.

Meet the Author

Author Bio

Simon Cann

Simon Cann is a writer based in London. He is the author of a number of music-related and business-related books. His music related books include How to Make a Noise, Becoming a Synthesizer Wizard: From Presets to Power User, Building a Successful 21st Century Music Career, Sample This! (with Klaus P. Rausch), Project5 Power!, and Rocking Your Music Business. His business-related books include the Made It In... series of books (madeitin.com), which feature the experiences of international entrepreneurs who have built successful companies in the hottest business locations around the world. You can read more about Simon at his website, simoncann.com, and check out his other music-related books at his Noise Sculpture website, noisesculpture.com.