Data Divination: Big Data Strategies, 1st Edition

  • Pam Baker
  • Bob Gourley
  • ISBN-10: 1305115082  |  ISBN-13: 9781305115088
  • 380 Pages
  • © 2015 | Published
  • List Price = $ 34.99
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Our world is being transformed by big data. The growth of the Internet and the rapid expansion of mobile communications and related technologies have created a massive ¬ flow of data--both structured and unstructured. The availability and use of that data has enormous implications for businesses and for the wider society. Used effectively, big data can drive businesses in the direction of more accurate analyses of vital information, leading ultimately to greater operational efficiencies, cost reductions, reduced risk, speedier innovations, and increased and new revenue. In this book, you’ll find detailed instruction in big data strategy development and implementation, supported by numerous real-world business cases in ten distinct industries. You will learn what big data is and how to wield it--from calculating ROI and making a business case to developing overall and project-specific strategies that actually work. Each chapter answers key questions and will give you the skills you need to make your big data projects succeed. Put big data to work for you and your company today, with DATA DIVINATION: BIG DATA STRATEGIES.

Features and Benefits

  • Covers detailed use cases in eight different industries.
  • Features information on choosing and using the “right” data sources.
  • Covers how to developing a winning big data strategy.

Table of Contents

1. What is Big Data, Really?
2. How to Formulate a Winning Big Data Strategy.
3. How to Ask the "Right" Questions of Big Data.
4. How to Pick the "Right" Data Sources.
5. Why the Answer to Your Big Data Question Resembles a Rubik’s Cube.
6. The Role of Real-Time Analytics in Rolling Your Strategy.
7. The Big Data Value Proposition and Monetization.
8. Rise of the Collaborative Economy and Ways to Profit from It.
9. The Privacy Conundrum.
10. Use Cases in the Department of Defense and Intelligence Community.
11. Use Cases in Governments.
12. Use Cases in Security.
13. Use Cases in Healthcare.
14. Use Cases in Small Businesses and Firms.
15. Use Cases in Transportation.
16. Use Cases in Energy.
17. Use Cases in Retail.
18. Use Cases in Banking and Financial Services.
19. Use Cases in Manufacturing.
20. Empowering the Workforce.
21. Executive Summary.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

eBook  (ISBN-10: 1305115090 | ISBN-13: 9781305115095)

List Price = $34.99  | College Bookstore Wholesale Price = $26.25

Student Supplements

eBook  (ISBN-10: 1305115090 | ISBN-13: 9781305115095)

List Price = $34.99  | College Bookstore Wholesale Price = $26.25

Meet the Author

Author Bio

Pam Baker

Pam Baker is a noted business analyst, tech freelance journalist, and the editor of the online publication and e-newsletter, FierceBigData. She has written numerous books, and her journalism appears in a variety of publications, including Institutional Investor, CIO, and many more. A former analyst for VisionGain Research, headquartered in London, Baker has conducted and authored several notable market studies on technology, and she has served as a researcher, writer, and managing editor for ABI Research, headquartered in New York.

Bob Gourley

Bob Gourley is the Editor-in-Chief of and the founder and Chief Technology Officer of Crucial Point LLC, a technology research and advisory firm. Formerly, he was the first Director of Intelligence at the Department of Defense's cyber defense organization JTF-CND and served as the Chief Technology Officer of the Defense Intelligence Agency. Gourley has published more than 40 articles on a wide range of topics and is a contributor to the book Threats in the Age of Obama. His blog, CTOvision, is now ranked among the top federal technology blogs by WashingtonTech.