Professional

Exploring Package Design, 1st Edition

  • Chuck Groth St. Louis CC at Meramec
  • ISBN-10: 1401872174  |  ISBN-13: 9781401872175
  • 256 Pages
  • © 2006 | Published
  • List Price = $ 115.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

Additional Product Information

Features and Benefits

  • An essential text for those interested in learning the fundamental concepts and applications of package design.
  • Leads the reader step by step through the process of package design�from identification of audience, conceptualization, and development to high-quality mock-ups�in a style that is clear, organized, and easy to understand.
  • A collection of useful package patterns and a revealing history of the field add value to this excellent resource.
  • Brings concepts and principles to life through informative case studies and insightful interviews with leading package designers.

Table of Contents

Chapter One: What is package design?
Chapter Two: Understanding Board Tools and Techniques
Chapter Three: Communicating Across Multiple Surfaces
Chapter Four: Creating Convincing Mock-ups
Chapter Five: Reproducing ‘special processes’ for package mock-ups
Chapter Six: An introduction to patterns
Chapter Seven: Selling your package: The Point of Purchase Display
Chapter Eight: Marketing yourself as a package designer
Chapter Nine:
Conclusion

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Exploring Publication Design  (ISBN-10: 1401831478 | ISBN-13: 9781401831479)

Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.

List Price = $103.95  | CengageBrain Price = $103.95  | College Bookstore Wholesale Price = $78.50

Exploring Typography  (ISBN-10: 1401815057 | ISBN-13: 9781401815059)

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

List Price = $87.95  | CengageBrain Price = $87.95  | College Bookstore Wholesale Price = $66.00

Student Supplements

Exploring Publication Design  (ISBN-10: 1401831478 | ISBN-13: 9781401831479)

Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.

List Price = $103.95  | CengageBrain Price = $103.95  | College Bookstore Wholesale Price = $78.50

Exploring Typography  (ISBN-10: 1401815057 | ISBN-13: 9781401815059)

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

List Price = $87.95  | CengageBrain Price = $87.95  | College Bookstore Wholesale Price = $66.00

Meet the Author

Author Bio

Chuck Groth

Chuck Groth is an Assistant Professor of Graphic Communications at Meramec College in St. Louis, where he teaches graphic design, drawing for graphics, illustration, and package design. A graphic artist since 1978, he has worked on staff at the Kansas City Star, the Wichita Eagle, and the St. Louis Post-Dispatch and is Director of Groth Graphic Design, a design and illustration studio.