Professional

Marketing Massage: From First Job to Dream Practice, 2nd Edition

  • Monica Roseberry Director of the Massage Therapy Program at the Western Institute of Health and Science
  • ISBN-10: 141803214X  |  ISBN-13: 9781418032142
  • 480 Pages
  • Previous Editions: 2002
  • © 2007 | Published
  • List Price = $ 54.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

Additional Product Information

Features and Benefits

  • Effective low- and no-cost marketing methods that build practices quickly
  • Organized in three key sections: getting a job, starting a practice, and growing a practice
  • Real-life scenarios that illustrate key points in a practical and memorable way
  • Marketing tools and techniques useful to job candidates, beginning practitioners, and experienced therapists
  • Expanded and updated visual aids, including examples of successful business cards, flyers, postcards, letters, and other promotional materials

Table of Contents

Section I. MARKETING YOURSELF TO AN EMPLOYER.
Chapter 1. Marketing Yourself With a Resume.
Chapter 2. Marketing Yourself in an Interview.
Section II. MARKETING TO BUILD YOUR DREAM PRACTICE BARE BONES ATTRIBUTES, SKILLS, AND TOOLS.
Chapter 3. Marketing Attributes.
Chapter 4. Skills at the Soul of Success.
Chapter 5. The Only Marketing Tools You Really Need.
Section III. MUSCLE MARKETING REACHING, REBOOKING, AND REFERRALS.
Chapter 6. Reaching Skills.
Chapter 7. Reaching Tools.
Chapter 8. Rebooking Skills and Tools.
Chapter 9. Referral Skills and Tools.
Conclusion.
Glossary.
Resources.

What's New

  • Two new chapters on resume writing, interviewing, and hiring issues
  • New pedagogical features including chapter summaries, self-tests, glossary, and action plans that provide clear direction for applying ideas and strategies
  • Updated interactive activities, and written exercises on workbook-like pages

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Text bundled with Massage Therapy Career Guide for Hands on Success  (ISBN-10: 1418059773 | ISBN-13: 9781418059774)

List Price = $108.95  | College Bookstore Wholesale Price = $87.25

Managing Physical Stress with Therapeutic Massage  (ISBN-10: 1418014893 | ISBN-13: 9781418014896)

With a growing number of individuals seeking massage treatment to relieve physical stress, massage therapists and other relevant health professionals must have a basic understanding of how to appropriately manage these increasing client demands. Managing Physical Stress with Therapeutic Massage is the only book available that addresses how health professionals can utilize massage therapy to identify and manage client physical stress. Designed around the innovative Personal Stress Inventory, this highly visual resource provides specific techniques, assessment, and troubleshooting tools to identify, track, and reduce physical stress. With step-by-step procedures covering everything from developing an anti-stress plan, to breathing techniques for stress reduction, to performing self massage, this book is sure to be an indispensable resource for massage and allied health professionals in a variety of practice settings.

List Price = $54.95  | CengageBrain Price = $54.95  | College Bookstore Wholesale Price = $44.00

Massage Therapy Career Guide for Hands-On Success  (ISBN-10: 1418010510 | ISBN-13: 9781418010515)

Massage Therapy Career Guide: For Hands-On Success, 2e is a wonderful resource for individuals considering massage therapy as a profession, as well as those who are currently studying massage therapy. In addition to providing guidance on what it takes to become a massage therapist and what the profession entails, it is filled with useful ideas for starting and maintaining a successful practice. An insightful, practical guide, it is a must-have for anyone looking to build a thriving career in massage therapy.

List Price = $53.95  | CengageBrain Price = $53.95  | College Bookstore Wholesale Price = $43.25

Student Supplements

Text bundled with Massage Therapy Career Guide for Hands on Success  (ISBN-10: 1418059773 | ISBN-13: 9781418059774)

List Price = $108.95  | College Bookstore Wholesale Price = $87.25

Managing Physical Stress with Therapeutic Massage  (ISBN-10: 1418014893 | ISBN-13: 9781418014896)

With a growing number of individuals seeking massage treatment to relieve physical stress, massage therapists and other relevant health professionals must have a basic understanding of how to appropriately manage these increasing client demands. Managing Physical Stress with Therapeutic Massage is the only book available that addresses how health professionals can utilize massage therapy to identify and manage client physical stress. Designed around the innovative Personal Stress Inventory, this highly visual resource provides specific techniques, assessment, and troubleshooting tools to identify, track, and reduce physical stress. With step-by-step procedures covering everything from developing an anti-stress plan, to breathing techniques for stress reduction, to performing self massage, this book is sure to be an indispensable resource for massage and allied health professionals in a variety of practice settings.

List Price = $54.95  | CengageBrain Price = $54.95  | College Bookstore Wholesale Price = $44.00

Massage Therapy Career Guide for Hands-On Success  (ISBN-10: 1418010510 | ISBN-13: 9781418010515)

Massage Therapy Career Guide: For Hands-On Success, 2e is a wonderful resource for individuals considering massage therapy as a profession, as well as those who are currently studying massage therapy. In addition to providing guidance on what it takes to become a massage therapist and what the profession entails, it is filled with useful ideas for starting and maintaining a successful practice. An insightful, practical guide, it is a must-have for anyone looking to build a thriving career in massage therapy.

List Price = $53.95  | CengageBrain Price = $53.95  | College Bookstore Wholesale Price = $43.25

Meet the Author

Author Bio

Monica Roseberry

Monica Roseberry, MA, CMT, is a well-known speaker, educator, and international bestselling author, and has been a massage therapist in the San Francisco Bay Area since 1984. She has trained thousands of massage students and has lectured in Europe, Asia, and North America. Ms. Roseberry has written for numerous massage and spa journals, including Massage Magazine, Massage Therapy Journal, and Pulse, the journal for the International Spa Association. Monica is also the primary massage author for The Body Shop, International. She has served as an Item Writer for the National Certification Exam for Therapeutic Massage and Bodywork, and as the National Supervisor of Elections for the American Massage Therapy Association. She holds a Master of Arts in Kinesiology, and lives in Walnut Creek, California.