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Exploring Microeconomics, 7th Edition

  • Robert Sexton Pepperdine University
  • ISBN-10: 1285859456  |  ISBN-13: 9781285859453
  • 640 Pages
  • Previous Editions: 2013, 2011, 2008
  • © 2016 | Published
  • List Price = $ 298.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

Now you can gain a solid understanding of microeconomic principles and how these principles affect your daily life with the unique EXPLORING MICROECONOMICS, 7E. Rather than a traditional encyclopedic text filled with technical details, this book offers a modern, "back-to-basics" approach designed to promote economic literacy and help you appreciate how microeconomics impacts life. The latest edition of this reader-friendly book includes new online learning tools, a visually appealing design, and the latest captivating content to encourage you to read and master the material. Packed with examples from current events and pop culture, EXPLORING MICROECONOMICS makes economics less intimidating, while conveying the real-world relevance of microeconomic principles. Trust EXPLORE MICROECONOMICS, 7E to instill an interest in microeconomics and an appreciation for its impact in today's world.

Features and Benefits

  • Leading Aplia™ Online Homework Management System Encourages Interactive Learning. Aplia™ offers a comprehensive collection of interactive problem sets, analysis, tutorials, and experiments that require students to take an active role in the learning process. Students benefit from hands-on applications without creating extra work for you, the instructor. The system automatically grades and records homework and works with any learning management system.
  • Content Builds On Well-Known Principles of Learning and Memory. Your students are able to absorb the microeconomics material more easily and completely with this book's proven approach. Each chapter includes several short sections of just three to six pages that function as self-contained learning units. This approach offers greater flexibility for you and allows your students to more readily grasp and retain information.
  • Chapters Highlight the Connection Between Economics and Everyday Issues. Students learn as they examine microeconomics at work in intriguing topics, such as sex on television, property rights, song swapping, and more. "In the News" synopses present relevant and thought-provoking news stories, while "Global Watch" features explore economic causes and implications of international current events. In addition, "Using What You've Learned" exercises challenge students to apply key concepts from the text.
  • Appealing Design and Abundant Visuals Keep Readers Engaged. This book's visual approach helps keep your students immersed in microeconomics and actively learning as the book's photos, graphs, tables, and charts illustrate, clarify, and reinforce key microeconomic principles.
  • Dynamic Writing Style Brings Microeconomic Principles To Life. The author's intriguing approach helps students stay interested in the material, while the text's brief, easy-to-digest sections, built-in review questions, and frequent real-life examples and applications make learning easier and more effective.

Table of Contents

PART I: INTRODUCTION.
1. The Role and Method of Economics.
Appendix: Working with Graphs.
2. Eight Powerful Ideas.
3. Scarcity, Trade-Offs, and Production Possibilities.
PART II: SUPPLY AND DEMAND.
4. Demand, Supply, and Market Equilibrium.
5. Market in Motion and Price Controls.
6. Elasticities.
PART III: MARKET EFFICIENCY, MARKET FAILURE, AND THE PUBLIC SYSTEM.
7. Market Efficiency and Welfare.
8. Market Failure.
9. Public Finance and Public Choice.
PART IV: HOUSEHOLDS AND MARKET STRUCTURE.
10. Consumer Choice Theory.
Appendix: A More Advanced Theory of Consumer Choice.
11. The Firm: Production and Costs.
Appendix: Using Isoquants and Isocosts.
12. Firms in Perfectly Competitive Markets.
13. Monopoly and Antitrust.
14. Monopolistic Competition and Product Differentiation.
15. Oligopoly and Strategic Behavior.
PART V: INPUT MARKETS AND MICROECONOMIC POLICY ISSUES.
16. The Markets for Labor, Capital, and Land.
17. Income, Poverty and Health Care.
PART VI: THE GLOBAL ECONOMY.
18. International Trade.
19. International Finance.

What's New

  • New Graphing Flash Cards Assist in the Study and Mastery of Economic Graphs. These new Graphing Flash Cards, available on MindTap™, enable students to study and test their understanding of economic graphs in the book. The Graphing Flash Cards are digital, interactive flash cards adapted to work with this edition's graphs, questions and answers.
  • New Frequently Missed Test Questions (FMTQs) Help Pinpoint Possible Challenging Areas. Available on MindTap™, the FMTQs represent the concepts and questions most often missed by students. The book's author, Dr. Robert Sexton, provides short videos that further explain and clarify these areas of possible confusion for students.
  • New Adaptive Test Prep Helps Students Prepare for Test Success. The Adaptive Test Prep on MindTap™ provides a variety of multiple-choice questions to help students further prepare for a quiz or an exam. The Adaptive Test Prep offers a detailed analysis of areas of strengths and weaknesses to better assess a student's individual needs.
  • Numerous New Stories and Vibrant Examples Reflect Current Events and Developments. Students see microeconomics in practice with examples, such as how Chilean bus drivers respond to incentives, fisherman in Mumbia and cell phone use, Venezuelan's price controls, housing prices in Houston and New York City, and more.
  • The Latest Content Highlights Recent Business Developments Throughout the Book and Supplements. Students learn from examples and data that reflect the most recent changes and advancements within the book, the Electronic Test Bank, PowerPoint® slides and the Instructor's Manual.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Text + MindTap® Economics, 1 term (6 months) Instant Access

ISBN-10: 1337078867  | ISBN-13: 9781337078863

List Price = $311.95  | CengageBrain Price = $311.95


ePack: Text + Aplia™, 1 term Instant Access

ISBN-10:  1337122947  | ISBN-13:  9781337122948

List Price = $311.95  | CengageBrain Price = $311.95


ePack: Text + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  1337079952  | ISBN-13:  9781337079952

List Price = $311.95  | CengageBrain Price = $311.95


Bundle: Text + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card

ISBN-10:  1337077771  | ISBN-13:  9781337077774

List Price = $311.95


ePack: Text + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access

ISBN-10:  1337122971  | ISBN-13:  9781337122979

List Price = $318.95  | CengageBrain Price = $318.95


ePack: Text + LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  133712303X  | ISBN-13:  9781337123037

List Price = $311.95


ePack: Text + LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access

ISBN-10:  1337122998  | ISBN-13:  9781337122993

List Price = $318.95


ePack: Text + LMS Integrated for Aplia™, 1 term Instant Access

ISBN-10:  1337078883  | ISBN-13:  9781337078887

List Price = $311.95  | CengageBrain Price = $311.95


ePack: Text + LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access

ISBN-10:  1337079251 | ISBN-13:  9781337079259

List Price = $311.95  | CengageBrain Price = $311.95


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cengage Learning Testing, powered by Cognero® Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305399544 | ISBN-13: 9781305399549)

Cengage Learning Testing powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

MindTap® Economics, 1 term (6 months) Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404548 | ISBN-13: 9781305404540)

MindTap™ Economics for Sexton's Exploring Microeconomics, 7th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from flashcards to note taking -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305116283 | ISBN-13: 9781305116283)

Write Experience helps you write effectively as the program automatically, instantly, and accurately scores your writing, and provides detailed revision goals and feedback.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™, 1 term Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404459 | ISBN-13: 9781305404458)

This best-selling online homework solution offers a fully integrated, comprehensive online system with interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises to give you hands-on application. Based on discovery learning, Aplia™ gets you to take an active role in the learning process--helping you improve your microeconomic understanding and ability to relate to the economic concepts presented. Aplia™ has been fully updated to reflect the changes in this edition of the text.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404505 | ISBN-13: 9781305404502)

This best-selling online homework solution offers a fully integrated, comprehensive online system with interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises to give you hands-on application. With Aplia™ you to take an active role in the learning process, helping you improve your microeconomic understanding. Write Experience helps you write effectively as the program automatically, instantly, and accurately scores your writing, and provides detailed revision goals and feedback.

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Aplia™, 1 term Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404726 | ISBN-13: 9781305404724)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404513 | ISBN-13: 9781305404519)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404521 | ISBN-13: 9781305404526)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305411129 | ISBN-13: 9781305411128)

This access code will provide you with seamless access to your MindTap™ Economics resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Student Supplements

MindTap® Economics, 1 term (6 months) Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404548 | ISBN-13: 9781305404540)

MindTap™ Economics for Sexton's Exploring Microeconomics, 7th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from flashcards to note taking -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305116283 | ISBN-13: 9781305116283)

Write Experience helps you write effectively as the program automatically, instantly, and accurately scores your writing, and provides detailed revision goals and feedback.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™, 1 term Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404459 | ISBN-13: 9781305404458)

This best-selling online homework solution offers a fully integrated, comprehensive online system with interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises to give you hands-on application. Based on discovery learning, Aplia™ gets you to take an active role in the learning process--helping you improve your microeconomic understanding and ability to relate to the economic concepts presented. Aplia™ has been fully updated to reflect the changes in this edition of the text.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404505 | ISBN-13: 9781305404502)

This best-selling online homework solution offers a fully integrated, comprehensive online system with interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises to give you hands-on application. With Aplia™ you to take an active role in the learning process, helping you improve your microeconomic understanding. Write Experience helps you write effectively as the program automatically, instantly, and accurately scores your writing, and provides detailed revision goals and feedback.

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Aplia™, 1 term Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404726 | ISBN-13: 9781305404724)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404513 | ISBN-13: 9781305404519)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305404521 | ISBN-13: 9781305404526)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access for Sexton's Exploring Microeconomics  (ISBN-10: 1305411129 | ISBN-13: 9781305411128)

This access code will provide you with seamless access to your MindTap™ Economics resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Meet the Author

Author Bio

Robert Sexton

A distinguished professor of economics at Pepperdine University's Seaver College, Dr. Robert Sexton is a graduate of California Lutheran College. He received his M.A. and Ph.D. degrees from the University of Colorado. Dr. Sexton writes frequently for economic and business journals and is the author of nine books on economics, including his newly released ESSENTIALS OF ECONOMICS and SURVEY OF ECON published by Cengage Learning. His research spans American economic history, economic policy analysis, statutes and enforcement costs, public choice, regional economics, migration, and economic education. Dr. Sexton has been a visiting professor at UCLA and was Pepperdine's 1991 Professor of the Year. His professional achievements have been recognized with the Howard A. White Memorial Teaching Award, the Luckman Distinguished Teaching Fellowship, and multiple Merit Acceleration Awards for excellence in teaching and research.