MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS expands on the success of John Harrington’s popular BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS. This second volume features even more tips and techniques for professional and aspiring photographers looking to operate a successful photography business. Photography is more technologically sophisticated than ever today, but it takes more than a good eye and technical know-how to build a thriving business. A veteran pro photographer, Harrington understands the business, and he gives you the details you need to know in order to succeed. In easy-to-understand language, he covers the essential points of the business of professional photography and guides you toward best practices in client interaction, negotiating contracts and licenses, business operations, and much more (including expanded information on pricing and contract models). The first volume, BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS has been adopted by schools across the country and has won rave reviews. See for yourself how MORE BEST BUSINESS PRACTICES FOR PHOTOGRAPHERS can improve your business and put you on the path to success.
1. Social Media Etiquette & Expectations.
2. Outsourcing – Pros & Cons.
3. Marketing – An Overview of its Importance.
4. Marketing Case Studies.
5. Words That Work – Frank Luntz Examples.
6. Psychology for Photographers – Jenika.
7. Step-by-Step: Quickbooks & Downloading Bank Statements.
8. Step-by-Step: Quickbooks & Downloading Credit Card Statements/Charges.
9. Licensing Your.
10. Fine Art Photography Valuation.
11. Valuing Video Production as an Adjunct to Still Photography - Know Your Limits.
12. The Importance of a Registry and Your Participation in Them in an Era of Orphan Works.
13. The Value of Offering Internships.
14. Producing Proper Paperwork.
15. Establishing The Client’s “Level of Production” Need (and Correlated Budget).
16. “Brick and Mortar” Locations.
17. Sole Proprietor, vs. LLC/LLP, vs S-Corp?.
18. “Price is What You Pay, Value is What You Get”.
19. Pinciples, Standards, and Ethics.
20. Your Brand and Your Image.
21. Do You Need to Have a Niche or a Style?.
22. On Being Published.
23. Pricing Your Work – Business to Consumer Case Studies.
24. Pricing Your Work – Business to Ad/Design/PR Firm Case Studies.
25. Professionalism on the Job.
26. The Client Experience (menus, trailers, etc).
27. Publishing a Book.
28. Using the eCO for Online Registrations.
All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.
For more information about these supplements, or to obtain them, contact your Learning Consultant.
List Price = $34.99 | College Bookstore Wholesale Price = $26.25