E-commerce and Information Technology in the Hospitality and Tourism Industry skillfully illustrates the dramatic impact information technology and e-commerce has on the hospitality and tourism industry. The concepts, ideas and technologies discussed will dramatically improve customer service and marketing communication. The author successfully uses examples and case studies and a thorough explanation of technical jargon to illustrate how travel professionals can capitalize on the use of e-marketing, e-commerce and electronic information distribution. Students and travel professionals will benefit from the extensive list of terms and set of learning objectives contained in each chapter, as well as from information on major resources available on related Web sites. The text details the role the Internet plays in such sectors of the industry as travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more.
Chapter 1: The Internet and the World of Hospitality and Tourism.
Chapter 2: The Internet Revolution: Brief History and Basics.
Chapter 3: The Internet as a Means of Communication.
Chapter 4: The Internet as a Means of Commerce.
Chapter 5: The Internet as a Means for Information Distribution.
Chapter 6: The Internet as a Means for Travel and Hospitality Research.
Chapter 7: The Internet as a Means for Marketing.
Chapter 8: The Impact of the Internet on Travel and Hospitality Industry.
Chapter 9: A Special Case Study: The Future of the Travel Agents.
Chapter 10: Competitive Advantage or Necessity: The Travel and Hospitality Industry in the 21st Century.
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