Professional

Marketing Yourself, 1st Edition

  • includes Portfolio CD-ROM
  • Dorene Ciletti Palumbo School of Business Administration
  • ISBN-10: 0538436409  |  ISBN-13: 9780538436403
  • 352 Pages
  • © 2004 | Published
  • List Price = $ 118.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

Marketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student’s own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education.

Table of Contents

Chapter 1 Development of the Marketplace Chapter 2 The Character of the Market Chapter 3 Developing Your Product Chapter 4 Product Promotion: Your Self-Presentation Chapter 5 Who is Your Market? Chapter 6 Strategy and Planning Chapter 7 Resumes: Your Personal Advertisement Chapter 8 Pricing Your Product Chapter 9 Product Promotion: Correspondence and Other Tools Chapter 10 Product Promotion: Selling Yourself in Interviews Chapter 11 The Entrepreneurial Spirit Chapter 12 Workplace Success

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Multimedia Module  (ISBN-10: 0538436441 | ISBN-13: 9780538436441)

Includes Annotated Instructor’s Edition, Instructor’s Resource CD, Video, and ExamView CD.

ExamView CD  (ISBN-10: 0538436433 | ISBN-13: 9780538436434)

An electronic assessment software that allows the user to customize their tests. Site License. Windows/Mac.

Instructor's Resource CD  (ISBN-10: 0538436425 | ISBN-13: 9780538436427)

Includes PowerPoint files, learner data and solution files, ExamView CD, and lesson plans.

Student Supplements

e-Book  (ISBN-10: 0538440198 | ISBN-13: 9780538440196)

Marketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student’s own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education.

List Price = $6.95  | College Bookstore Wholesale Price = $5.50

Meet the Author

Author Bio

Dorene Ciletti

Dorene Ciletti received her MBA, focusing on marketing and management, as well as a B.S.B.A. from Duquesne University. She teaches courses such as Introduction to Marketing, Sales Administration, and Sales Management. She coordinates the Duquesne Marketing Association, and serves as Executive Secretary for the Applied Communications Committee in the Department of Communication and Rhetoric at Duquesne.