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Public Speaking: Concepts and Skills for a Diverse Society, 8th Edition

  • Clella Jaffe George Fox University
  • ISBN-10: 1285445856  |  ISBN-13: 9781285445854
  • 352 Pages
  • Previous Editions: 2013, 2010, 1998
  • © 2016 | Published
  • List Price = $ 105.95
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  • For single copy purchases, visit CengageBrain.com

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About

Overview

PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, 8e equips you with the training and tools to be an effective public speaker and listener in a world of constant cultural, political, and technological changes. The book combines 2,500-year-old principles with up-to-date research into concepts, skills, theories, applications, and critical-thinking proficiencies essential for successful listening and speaking. Giving you a heightened awareness of and sensitivity to your audience, discussions of classic public speaking topics are grounded in an awareness of the impact of cultural nuances-ranging from gender differences to co-cultures within the United States to the traditions of other nations. Ethics are also emphasized throughout. Coverage includes the latest information on listening competencies, legacy journalism, native digital news outlets, MAPit, powerful language forms, and more. In addition, numerous samples speeches and hands-on exercises help you develop and sharpen your speechmaking skills.

Features and Benefits

  • Comprehensive, cutting-edge coverage. Continually setting the standard for excellence, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY was the first public speaking textbook to focus on diversity, include an interpreted speech (given in Spanish and translated into English), describe invitational rhetoric, discuss receiver apprehension, and show alternative patterns of speech organization.
  • “Diversity in Practice” boxes. Enhancing the book's emphasis on diversity, these insightful boxes present brief summaries of public speaking traditions from a range of perspectives. Examples include ancient cultures (Chapters 1 and 17), global groups (Chapters 7 and 13), ethnic groups (Chapters 10 and 15), and co-cultures (Chapters 12 and 14).
  • “Ethics in Practice” boxes. PUBLIC SPEAKING has always emphasized ethical speaking and listening. Included in most chapters, “Ethics in Practice” boxes present short examples or cases that invite students to contemplate the ethical implications of chapter concepts, using probing questions that are appropriate for class discussions.
  • “Build Your Speech” boxes. Hands-on skill-building activities help students apply text concepts to actual speechmaking. “Build Your Speech” boxes provide excellent starting points for completing speech assignments.
  • Critical Thinking and Application Exercises. End-of-chapter questions help students better understand and critically evaluate the chapter content and further apply the skills they learn. Critical Thinking Exercises are designed for individual reflection on chapter concepts, while Application Exercises are designed for group assignments and in-class discussions.
  • “Stop and Check” activities in MindTap. These critical-thinking and skill-building exercises help students check their progress throughout the chapter to ensure thorough understanding.
  • Sample speeches. Many chapters include excerpts from student outlines or speeches. Chapter 17 provides a cautionary, negative model. In addition, Appendix B includes speeches by professional speakers as well as speeches and outlines that provide models illustrating how other students fulfilled a typical assignment. Most of these speeches and many others are available in online supporting materials.

Table of Contents

Preface.
1. Introduction to Public Speaking and Culture.
2. Giving Your First Speech: Developing Confidence.
3. Ethics in a Diverse Society.
4. Effective Listening.
5. Selecting Your Topic and Purpose.
6. Audience Analysis.
7. Researching Your Speech in the Digital Age.
8. Choosing Supporting Materials.
9. Organizing Your Main Points.
10. Introductions and Conclusions.
11. Outlining Your Speech.
12. Choosing Effective Language.
13. Presentation Aids.
14. Delivering Your Speech.
15. Informative Speaking.
16. Foundations of Persuasion.
17. Persuasive Speaking.
!8. Special Occasion Speaking.
Appendix A. Speaking in Small Groups.
Appendix B.
Glossary.
References.
Index.

What's New

  • New and updated information. A new section on listening competencies incorporates up-to-date cognitive science research regarding basic skills (surface processing) versus advanced skills (deep processing) for listening. Chapter 7 includes new material about legacy journalism and native digital news outlets in the rapidly changing world of journalism; it also introduces MAPit, a new strategy for evaluating online materials. Chapter 12 features a new section on powerful (versus powerless) language forms.
  • Information about online courses. Reflecting the increase in nontraditional courses, the Eighth Edition includes research about online courses (Chapter 1), information about audiences in online courses (Chapter 6), and tips for videotaping speeches (Chapter 14).
  • Succinct coverage. Clear and concise, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, 8e delivers more streamlined approach than ever. The briefer text no longer includes the narrative chapter with its explanation of narrative theory, but the new Chapter 18: Special Occasion Speaking includes the exemplum pattern for narratives and incorporates the guidelines in Appendix B material for special occasion speeches.
  • Updated references to social events. Completely up to date, the Eighth Edition includes the most current examples and illustrations available.
  • Enhanced online materials. In response to reviewer requests for a shorter book, many sample speeches, Stop and Check boxes, and Build Your Speech features are available in an interactive online format.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Loose Leaf Edition

    ISBN-10: 1305658833 | ISBN-13: 9781305658837

    List Price = $73.95  | CengageBrain Price = $73.95

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + MindTap® Speech, 1 term (6 months) Instant Access

ISBN-10: 1337080632 | ISBN-13: 9781337080637

List Price = $118.95  | CengageBrain Price = $118.95


Efficacy and Outcomes

Reviews

“This book offers readers the skills of good public speaking in a way that encourages both expression of individual viewpoints and respect for the views of others.”

— Chris Lancaster, Southern Illinois University

“This book appreciates the cultural diversity of both the speaker and audience. It promotes sensitivity for the perspectives of multi-cultural and multi-lingual components of modern public speaking situations. My students will feel enriched because they are understood in the cultural context.”

— Sherry Lewis, University of Texas, El Paso

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1305098714 | ISBN-13: 9781305098718)

Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to import, edit, and manipulate test bank content from the PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

MindTap® Speech, 1 term (6 months) Instant Access for Jaffe's Public Speaking: Concepts and Skills for a Diverse Society  (ISBN-10: 1305076362 | ISBN-13: 9781305076365)

MindTap Speech for Jaffe's Public Speaking: Concepts and Skills for a Diverse Society, 8th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. MindTap Speech includes everything you need to prepare, practice, and present. Activities, developed specifically for this discipline, guide you through the process of analyzing sample speeches, creating topics, building outlines, and practicing and presenting your speech. With these resources and an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00

LMS Integrated for MindTap® Communication, 1 term (6 months) Instant Access  (ISBN-10: 1305403452 | ISBN-13: 9781305403451)

This access code will provide you with seamless access to your MindTap™ Communication resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00

Student Supplements

MindTap® Speech, 1 term (6 months) Instant Access for Jaffe's Public Speaking: Concepts and Skills for a Diverse Society  (ISBN-10: 1305076362 | ISBN-13: 9781305076365)

MindTap Speech for Jaffe's Public Speaking: Concepts and Skills for a Diverse Society, 8th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. MindTap Speech includes everything you need to prepare, practice, and present. Activities, developed specifically for this discipline, guide you through the process of analyzing sample speeches, creating topics, building outlines, and practicing and presenting your speech. With these resources and an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00

LMS Integrated for MindTap® Communication, 1 term (6 months) Instant Access  (ISBN-10: 1305403452 | ISBN-13: 9781305403451)

This access code will provide you with seamless access to your MindTap™ Communication resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $81.00  | CengageBrain Price = $81.00  | College Bookstore Wholesale Price = $81.00

Meet the Author

Author Bio

Clella Jaffe

Dr. Clella Jaffe was the Communication Department Chair at George Fox University, Newberg, Oregon (recently retired). In addition to teaching communication courses at George Fox, she has taught at St. John's University (Queens) and Oregon State. For many years, she also taught oral interpretation of literature and coached and judged forensics competitions. Dr. Jaffe received her B.A. from Seattle Pacific University, earned her M.Ed. and Ph.D. from Oregon State University, and completed additional graduate work at the University of Washington.