Strategic Management Communication for Leaders, 3rd Edition

  • Robyn Walker University of Southern California
  • ISBN-10: 1133933750  |  ISBN-13: 9781133933755
  • 432 Pages
  • Previous Editions: 2011, 2006
  • © 2015 | Published
  • List Price = $ 187.95
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Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.

Features and Benefits

  • To make faculty classroom and overall course preparation just a little easier, STRATEGIC MANAGEMENT COMMUNICATION now includes a full comprehensive supplements package.
  • The author emphasizes strategic thinking and explores communication as the learning and application of a set of related skills rather than as a discrete collection of document types and rules for memorization.
  • This text clearly illustrates communication's applicability for real business purposes, including marketing, management, and corporate goals so the reader readily sees the benefits of good business communication skills.
  • This text is concise and logically organized, actually utilizing the principles of communication that are presented within.
  • Application-based, STRATEGIC MANAGEMENT COMMUNICATION includes a wealth of assignments so students are able to apply the theory they learn.
  • The text begins with an overview of strategy, and then proceeds to discuss the elements of strategy formulation in a business context. Within this discussion, the application of strategy to written, oral presentational, interpersonal, and group communication is addressed.
  • To develop higher-level thinking skills and promote long-lasting knowledge acquisition, numerous exercises are provided to enable you to apply, analyze, and evaluate your knowledge and understanding of text concepts and principles.

Table of Contents

1. What is Strategic Communication?
2. Foundations of Communication.
3. Step One: Identify the Purposes of Communication.
4. Step Two: Analyze the Audience.
5. Steps Three and Four: Consider the Context and Select a Channel of Communication.
6. Communicating in Writing.
7. Communicating in Oral Presentations and Managing Meetings.
8. Preparing Employment Messages.
9. Communicating with Employees.
10. Communicating in and Leading Teams.
11. Strategic Organizational Communication.
Appendix A: Model Documents.
Appendix B: Common Writing Errors: Punctuation,
Sentence Structure and Usage.

What's New

  • "Focus on Leadership" End-of-Chapter Cases provide students opportunities to analyze real situations and learn how leadership relates to managerial communication.
  • Each chapter also includes an additional brief case study highlighting communication at real companies. Featured companies include Microsoft's Zune, Skype, Johnson & Johnson, Adobe Systems, Starbucks, Wal-Mart, Chrysler, and Aeropostale. Students will easily relate to these well-known companies.

Meet the Author

Author Bio

Robyn Walker

Dr. Robyn Walker is an assistant professor of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she teaches business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah, a master's degree in professional writing from the University of Southern California, and holds an MBA. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill, and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies, and business communication pedagogy and published articles on intercultural communication in groups and place-based identity. She is the editor of the Journal of Business Communication, a contributing editor of BCOM (Cengage Learning), and the co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press). She is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management and the Academy of International Business.