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Microeconomics, 10th Edition

  • William Boyes Arizona State University
  • Michael Melvin Arizona State University
  • ISBN-10: 1285859480  |  ISBN-13: 9781285859484
  • 528 Pages
  • Previous Editions: 2013, 2011, 2008
  • © 2016 | Published
  • List Price = $ 298.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

Gain a solid global understanding of microeconomic principles and examine the latest thinking on important microeconomic happenings with Boyes/Melvin's popular MICROECONOMICS, 10E. A reader-friendly writing style, carefully integrated learning features, and emphasis on global microeconomics help you fully understand the connections between key microeconomic principles and actual business practices. Timely revisions and the latest microeconomic statistics ensure you are learning about the latest microeconomic developments and their practical application to current events. New microeconomics coverage highlights current debate on government economic intervention and discussions of the Economic Freedom Index. You also gain an in-depth understanding of globalization and its impact on microeconomics today. Cutting-edge learning technology and a full range of supplements, including the world-leading Aplia™ homework system, MindTap Personal Learning Experience, and an integrated eReader, help clarify key concepts and equip you with the microeconomic background for success in business today.

Features and Benefits

  • ECONOMIC INSIGHT BOXES RELATE CONCEPTS TO CURRENT EVENTS. Economic Insights throughout this edition highlight some of today's most current events to focus readers' attention on the relevance and real-world applications of microeconomics concepts in the chapter. These engaging features help students carefully consider a wide range of topics from an informed economic perspective.
  • THE LATEST ECONOMICALLY SPEAKING AND COMMENTARY FEATURES HIGHLIGHT THE ECONOMIC IMPACT OF TODAY'S MOST IMPORTANT WORLD EVENTS. Introduce your students to recent newspaper and magazine articles that highlight important world events and their economic causes and consequences with Economically Speaking and Commentary features at the end of each chapter. These familiar, interesting, and memorable examples help your students appreciate the importance of the material they are learning in your course. For your convenience, Economically Speaking is now also available digitally.
  • REVISED COVERAGE OF MICROECONOMIC TOPICS FURTHER CLARIFIES THE FUNDAMENTALS AND THEIR APPLICATION TO CURRENT EVENTS. Meaningful examples and revisions to various key chapter ensure students better understand microeconomics concepts and the importance of microeconomics in business today.
  • NOTABLE CHANGES KEEP YOUR COURSE AS CURRENT AS POSSIBLE. Updated examples throughout the text, extensive revisions to the chapter on elasticity, further development of the debate on government economic intervention, and discussion of the Economic Freedom Index keep your instruction up to date with current developments. You'll also find additional material on game theory, updated information on health care costs, and a detailed examination of income distribution.
  • UNIQUE, PROVEN LEARNING FEATURES IMPROVE COMPREHENSION AND STUDENT PERFORMANCE. This popular text's one-of-a-kind, proven pedagogical program helps improve both comprehension and performance. Students attain the knowledge and skills to succeed in class and to develop an understanding of core microeconomic principles essential for success throughout their careers.
  • FUNDAMENTAL QUESTIONS DIRECT STUDENTS' FOCUS TO KEY ISSUES. As students read and prepare for class, this book's useful Fundamental Questions for each chapter help focus students' attention to key microeconomics issues. Chapter summaries and the book's supplements further reinforce these themes and effectively guide students' study.
  • CONVENIENT, INTEGRATED REFERENCING SYSTEM ENABLES STUDENTS TO WORK EFFICIENTLY. With this book's integrated referencing system, students can easily explore and review the topics they need more, allowing them to work more efficiently and effectively.
  • LEADING APLIA™ ONLINE HOMEWORK SYSTEM INCREASES STUDENT ENGAGEMENT. The most successful online product for microeconomics is now fully integrated with this text. Aplia™ offers interactive tools to help prepare your microeconomics students and increase student effort and engagement--without requiring more work from you. Students stay on top of coursework with regularly scheduled homework assignments while Aplia's™ high quality automatic grading provides detailed, immediate feedback. A new eReader offers new media assets and tools for learning graphing and vocabulary.

Table of Contents

1. The Wealth of Nations: Ownership and Economic Freedom.
1A. Working with Graphs.
2. Scarcity and Opportunity Costs.
3. Markets and the Price System.
4. The Aggregate Economy.
5. Using Economics to Understand the World Around You.
6. Elasticity: Demand and Supply.
7. Demand: Consumer Choice.
7A. Indifference Analysis.
8. Supply: The Costs of Doing Business.
8A. The Mechanics of Going from Production to Costs.
9. Profit Maximization.
10. Perfect Competition.
11. Monopoly.
12. Monopolistic Competition and Oligopoly.
13. Markets and Government.
14. Antitrust and Regulation.
15. Resource Markets.
16. The Labor Market.
17. The Capital Market.
18. The Land Market and Natural Resources.
19. Current Issues: Income, Income Distribution, Poverty, and Government Policy.
20. World Trade Equilibrium.
21. International Trade Restrictions.
22. Exchange Rates and Financial Links between Countries.

What's New

  • MINDTAP PROVIDES ONLINE PERSONALIZED LEARNING EXPERIENCE. MindTap for MICROECONOMICS, 10E goes well beyond an eBook, a homework solution, digital supplement, resource center website, course delivery platform or Learning Management System. It combines all of these and more to create the Personal Learning Experience. MindTap allows you to bring microeconomics concepts in the text to life with interactive media, your own readings and lectures or videos, homework, and integration with your LMS. It's all together in one easy to navigate learning tool.
  • NEW INTERACTIVE EREADER CLEARLY COMMUNICATES CONCEPTS WITH A FULL DIGITAL READING EXPERIENCE. This interactive eReader offers much more than a printed page on the digital screen. In addition to full search functionality, students can highlight text, take notes and use smart-links to locate previous chapters or relevant figures. The eReader provides a variety of media assets to address the challenges that often impede learning. From beginning to end, this is a truly digital reading experience, designed to deliver microeconomic concepts in the most efficient and effective way.
  • NEW GRAPHING-AT-A-GLANCE VIDEO TUTORIALS BRING GRAPHS TO LIFE. Embedded within the interactive eReader, these Graphing-at-a-Glance video tutorials allow students to see graphs physically move along the axes. Created by Dr. John Min of Northern Virginia Community College, these videos walk beginning students through basic graphing concepts, challenges, and graphing analyses via animated graphs. Students quickly understand how graphs work and what shifts or movements along the curves mean in a microeconomics context.
  • NEW CONCEPTCLIPS CLARIFY DIFFICULT MICROECONOMICS TERMINOLOGY. Embedded throughout the interactive eReader, new ConceptClips address the challenge of understanding microeconomic terminology that students face when first introduced to the subject. Developed by Mike Brandl of The Ohio State University, these vocabulary animations provide a memorable auditory and visual representation of the important terminology for the course.
  • ECONOMICALLY SPEAKING AND NOW YOU TRY IT FEATURES ARE NOW AVAILABLE DIGITALLY. For your convenience, this edition of MICROECONOMICS now offers two popular print features –- Economically Speaking and Now You Try It -- in digital format with helpful follow-up questions.
  • NEW WRITE EXPERIENCE HELPS STUDENTS REFINE THEIR WRITING ABILITIES. This useful program guides students in writing more effectively without adding to your workload! Write Experience uses artificial intelligence to score student writing assignments instantly and accurately. The program also provides students with detailed revision goals and feedback on their writing.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • MindTap 1 Term (6 Months) + Loose-leaf

    ISBN-10: 1305815718  | ISBN-13: 9781305815711

    List Price = $171.95  | CengageBrain Price = $171.95

  • Aplia with Write Experience 2.0 Powered by MyAccess 1 Term (6 Months) + Loose-leaf

    ISBN-10:  133708588X  | ISBN-13:  9781337085885

    List Price = $181.95  | CengageBrain Price = $181.95

  • Aplia 1 Term (6 Months) + Loose-leaf

    ISBN-10:  1337085936 | ISBN-13:  9781337085939

    List Price = $171.95  | CengageBrain Price = $171.95

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Text + MindTap® Economics, 1 term (6 months) Instant Access

ISBN-10: 1337120731  | ISBN-13: 9781337120739

List Price = $311.95  | CengageBrain Price = $311.95


ePack: Text + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access

ISBN-10:  1337085871  | ISBN-13:  9781337085878

List Price = $318.95  | CengageBrain Price = $318.95


Bundle: Text + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card

ISBN-10:  1337077380  | ISBN-13:  9781337077385

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ePack: Text + Aplia™, 1 term Instant Access

ISBN-10:  1337085928  | ISBN-13:  9781337085922

List Price = $311.95  | CengageBrain Price = $311.95


ePack: Text + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  1337085979  | ISBN-13:  9781337085977

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Bundle: Text + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card

ISBN-10:  1337077313  | ISBN-13:  9781337077316

List Price = $318.95


ePack: Text + LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access

ISBN-10:  1337121673  | ISBN-13:  9781337121675

List Price = $311.95  | CengageBrain Price = $311.95


ePack: Text + LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  1337121800  | ISBN-13:  9781337121804

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ePack: Text + LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access

ISBN-10:  1337080659  | ISBN-13:  9781337080651

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ePack: Text + LMS Integrated for Aplia™, 1 term Instant Access

ISBN-10:  1337121754 | ISBN-13:  9781337121750

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Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cengage Learning Testing, powered by Cognero® Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305090160 | ISBN-13: 9781305090163)

An updated Test Bank offers a new style of questions, even more questions, and a new online testing system, powered by Cognero. This online tool allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions. You can also create multiple test versions in an instant and easily deliver tests from your LMS to your classroom, or other locations.

MindTap® Economics, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305387651 | ISBN-13: 9781305387652)

MindTap™ Economics for Boyes/Melvin's Microeconomics, 10th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. The new MindTap Interactive eReader includes new Graphing-at-a-Glance video tutorials and new ConceptClips that help you understand economics terminology. With these resources and an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305398084 | ISBN-13: 9781305398085)

This access code will provide you with seamless access to your LMS Integrated for MindTap® resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™, 1 term Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305091574 | ISBN-13: 9781305091573)

Succeed in your course with Aplia's™' interactive learning system--featuring practice problems, interactive tutorials, online experiments, and more. With Aplia™ you get the help you need to stay on top of your coursework. This innovative, online learning solution makes it convenient to read your book with a new eReaders. Interactive tools and automatically graded homework with immediate feedback further your understanding. It's easy to apply what you learn in the text directly to homework. Aplia is used by more than 1,000,000 students at over 1,300 institutions worldwide.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Aplia™, 1 term Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305398211 | ISBN-13: 9781305398214)

This access code will provide you with seamless access to your LMS Integrated for Aplia™ resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305091671 | ISBN-13: 9781305091672)

Write Experience helps you write effectively as the program automatically, instantly and accurately scores your writing and provides detailed revision goals and feedback on the writing.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305398254 | ISBN-13: 9781305398252)

This access code will provide you with seamless access to your LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305091299 | ISBN-13: 9781305091290)

Succeed in your course with Aplia's™' interactive learning system--featuring practice problems, interactive tutorials, online experiments, and more. With Aplia™ you get the help you need to stay on top of your coursework. This innovative, online learning solution makes it convenient to read your book with a new eReader, graphing videos and vocabulary tools. Interactive tools and automatically graded homework with immediate feedback further your understanding. It's easy to apply what you learn in the text directly to homework. Write Experience guides you in writing more effectively.

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess. 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305398238 | ISBN-13: 9781305398238)

This access code will provide you with seamless access to your LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $136.00  | College Bookstore Wholesale Price = $136.00

Student Supplements

MindTap® Economics, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305387651 | ISBN-13: 9781305387652)

MindTap™ Economics for Boyes/Melvin's Microeconomics, 10th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. The new MindTap Interactive eReader includes new Graphing-at-a-Glance video tutorials and new ConceptClips that help you understand economics terminology. With these resources and an array of tools and apps -- from note taking to flashcards -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305398084 | ISBN-13: 9781305398085)

This access code will provide you with seamless access to your LMS Integrated for MindTap® resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™, 1 term Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305091574 | ISBN-13: 9781305091573)

Succeed in your course with Aplia's™' interactive learning system--featuring practice problems, interactive tutorials, online experiments, and more. With Aplia™ you get the help you need to stay on top of your coursework. This innovative, online learning solution makes it convenient to read your book with a new eReaders. Interactive tools and automatically graded homework with immediate feedback further your understanding. It's easy to apply what you learn in the text directly to homework. Aplia is used by more than 1,000,000 students at over 1,300 institutions worldwide.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Aplia™, 1 term Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305398211 | ISBN-13: 9781305398214)

This access code will provide you with seamless access to your LMS Integrated for Aplia™ resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305091671 | ISBN-13: 9781305091672)

Write Experience helps you write effectively as the program automatically, instantly and accurately scores your writing and provides detailed revision goals and feedback on the writing.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305398254 | ISBN-13: 9781305398252)

This access code will provide you with seamless access to your LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305091299 | ISBN-13: 9781305091290)

Succeed in your course with Aplia's™' interactive learning system--featuring practice problems, interactive tutorials, online experiments, and more. With Aplia™ you get the help you need to stay on top of your coursework. This innovative, online learning solution makes it convenient to read your book with a new eReader, graphing videos and vocabulary tools. Interactive tools and automatically graded homework with immediate feedback further your understanding. It's easy to apply what you learn in the text directly to homework. Write Experience guides you in writing more effectively.

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess. 1 term (6 months) Instant Access for Boyes/Melvin's Microeconomics  (ISBN-10: 1305398238 | ISBN-13: 9781305398238)

This access code will provide you with seamless access to your LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $136.00  | College Bookstore Wholesale Price = $136.00

Meet the Author

Author Bio

William Boyes

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

Michael Melvin

Michael Melvin is currently Head of Currency Research at Barclays Global Investors. He also retains affiliations at the Arizona State University Department of Economics and the Haas School of Business at the University of California, Berkeley. Dr. Melvin received his Ph.D. in economics from UCLA in 1980. He has served as a visiting scholar at the Federal Reserve Board and the International Monetary Fund, was a Fulbright Professor at the University of Frankfurt, and has been a visiting professor at UCLA, Northwestern University, U.C. San Diego, and the University of Hawaii. His field of specialization is International Finance, and he is the coeditor of the Journal of International Money and Finance.