Professional

Exploring the Elements of Design, 2nd Edition

  • Poppy Evans The Art Academy of Cincinnati
  • Mark A. Thomas The Art Academy of Cincinnati
  • ISBN-10: 1418038555  |  ISBN-13: 9781418038557
  • 288 Pages
  • Previous Editions: 2004
  • © 2008 | Published
  • List Price = $ 112.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com
  • Newer Edition Available

About

Overview

With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Coverage begins with primary design elements, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends--all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.

Features and Benefits

  • Profiles of contemporary designers and illustrators, with samples from their portfolios, offer personal glimpses into the careers of successful professionals
  • Full-color diagrammatic breakdowns of professional design solutions clearly and visually explain how basic design elements and principles are put to work
  • Clear, concise explanations show how to apply and integrate the design concepts of color theory, drawing, typography, and both 2D and3D design
  • All-new material highlights design principles at work in Web and New Media applications

Table of Contents

Preface
Chapter 1: Defining the Language of Design
Chapter 2: Design and Typography
Chapter 3: Design and Image
Chapter 4: Design and Color
Chapter 5: Managing Effective Design
Chapter 6: Creativity and Visual Research
Chapter 7: Media for Communication Artists
Chapter 8: Finding a Position in the Design Industry
Glossary
Index

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

eResource  (ISBN-10: 1418038563 | ISBN-13: 9781418038564)

Meet the Author

Author Bio

Poppy Evans

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.

Mark A. Thomas

Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati, where he has been teaching for 25 years. Mark has developed courses in design research methods, illustration, and design systems as well as a thesis program for communication arts. He is a graphic designer, illustrator, and published author who has designed numerous exhibitions, catalogues, and posters for graphic designers, fine artists, and illustrators. An award winning designer for educational board game design, he holds a U.S. Patent for an educational color demonstration device and method for teaching color theory. He also serves as President of the Board for AIGA Cincinnati.