THE RHETORICAL ACT: THINKING, SPEAKING, AND WRITING CRITICALLY, Fifth Edition, teaches you how to craft and critique rhetorical messages that influence, inviting and enabling you to become an articulate rhetor and critic of the world around you. The book combines thorough coverage of rhetorical criticism, media literacy, and strategic public speaking, providing a solid grounding in essential concepts while helping you hone your skills in each area.
Table of Contents
Prologue: “Why Study Rhetoric?”
Part I: FUNDAMENTALS OF RHETORICAL ACTION.
1. A Rhetorical Perspective.
2. Reading Rhetorical Acts.
3. Crafting Your Rhetorical Act.
Part II: RESOURCES FOR RHETORICAL ACTION.
4. The Resources of Evidence.
5. The Resources of Argument.
6. The Resources of Organization.
7. The Resources of Language.
Part III: CONTEXTS OF RHETORICAL ACTION.
8. Challenges Arising from the Audience.
9. Challenges Arising from the Subject and Purpose.
10. Opportunities and Challenges Arising from the Rhetor.
Part IV: SPECIAL CONSTRAINTS ON RHETORICAL ACTION.
11. Understanding Evaluation.
12. Understanding Visual Rhetoric.
13. Understanding the Medium of Transmission.
14. Understanding Occasion.
Epilogue: “What Is Rhetoric?”