Professional

Linked Photographers' Guide to Online Marketing and Social Media, 1st Edition

  • Lindsay Adler
  • Rosh Sillars
  • ISBN-10: 1435455088  |  ISBN-13: 9781435455085
  • 400 Pages
  • © 2011 | Published
  • List Price = $ 29.99
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

"The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web. This one-of-a-kind guide is the key to making social media work for the photographer to improve their business!

Features and Benefits

  • A reference book that lists and explains the important social media tools available.
  • A guide to get started with online marketing for photographers.
  • Provides a backstory to how the famous, successful people (in the photography/creative fields) did it.

Table of Contents

PART 1: INTRO.
Social Networking.
The current state of social networking.
How to apply social networking to your business.
PART 2: HOW TO.
Basics: Getting started online.
Website.
Sign up on Social Networks.
PART 3: BEST PRACTICES.
Social media (Community Building, etc).
Blogging.
Flickr.
Twitter (tweet up).
Facebook.
Tumblr.
YouTube.
Vimeo.
LinkedIn.
Myspace.
PART 4: REFERENCE.
Social Networking Sites.
Tools for social networks.
PrintCasting.
Forums.
Twitter lists (who to follow).
Blogs/RSS (who to read/follow).
Slideshows.
Selling Photos.
Directories.
Email Marketing.
Reference websites.
Wordpress.
Livestreaming.

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Best Business Practices for Photographers  (ISBN-10: 1598633155 | ISBN-13: 9781598633153)

A truly successful photographic career means not only financial success, but also personal satisfaction and fulfillment. The goal of Best Business Practices for Photographers is to help you achieve success in each of these areas. This book is not a guide to taking better pictures or selling your photography. Instead, it explains how photographers can meet important business objectives. It covers the focal points of best practices - best practices in interacting with clients, best practices in negotiating contracts and licenses, and best practices in business operations. It provides a roadmap for successfully navigating these - and many other - issues facing photographers today.

List Price = $29.99  | CengageBrain Price = $29.99  | College Bookstore Wholesale Price = $16.00

Student Supplements

Best Business Practices for Photographers  (ISBN-10: 1598633155 | ISBN-13: 9781598633153)

A truly successful photographic career means not only financial success, but also personal satisfaction and fulfillment. The goal of Best Business Practices for Photographers is to help you achieve success in each of these areas. This book is not a guide to taking better pictures or selling your photography. Instead, it explains how photographers can meet important business objectives. It covers the focal points of best practices - best practices in interacting with clients, best practices in negotiating contracts and licenses, and best practices in business operations. It provides a roadmap for successfully navigating these - and many other - issues facing photographers today.

List Price = $29.99  | CengageBrain Price = $29.99  | College Bookstore Wholesale Price = $16.00

Meet the Author

Author Bio

Lindsay Adler

Lindsay Adler is a professional portrait and fashion photographer. She is passionate about photography and enjoys creating surreal fashion editorials that allow her to take her dreams and fantasies and turn them into beautiful realities. Lindsay spends the majority of her time working on fashion editorials, running a portrait studio, and writing articles for a variety of publications. She is a regular contributor to "Popular Photography," "Shutterbug Magazine" and "Apogee Photo." Lindsay also teaches photography workshops and lectures at professional photography organizations, photo conferences and other international photo events. She has photographed in more than two dozen countries. Over the years, Lindsay has received many awards for her photography including Hearst awards for photojournalism and College Photographer of the Year awards for her fashion work. She has received honors or scholarships from the North American Nature Photography Association (NANPA), New York Women in Communications (NYWICI), and Syracuse University where she received her college degree.

Rosh Sillars

Rosh Sillars is a photojournalist, magazine, and corporate photographer. He specializes in capturing images that tell a story, evoke an emotion or represent the subject in its natural context. Rosh is the owner of the creative representation firm, The Rosh Group, Inc., a firm representing commercial photographers and creative talent to the corporate and advertising communities. He contributes regularly as a staff and free-lance photographer for a number of newspapers and magazines and is the photojournalism instructor for Wayne State University, Detroit Michigan and photography instructor at University of Detroit Mercy. Rosh also serves on the board and is a past president of the Michigan Chapter of the American Society of Media Photographers. Throughout his 20 year career as a photographer, Rosh has photographed presidents, pro and amateur athletes, pop stars and local heroes and has earned numerous awards and accolades for his photography. In 2006 he was named Michigan Meetings and Events Magazine "Best Of" event photographer.