This comprehensive book introduces readers to both the art and science of ornamental horticulture. It includes equal coverage of such diverse topics as science, crop production, craftsmanship, and business management skills, and is appropriate for both hobbyists and professionals. Readers gain an appreciation for the value of the diverse segments of ornamental horticulture. In addition, it offers a realistic view of the business skills required to be successful in ornamental horticulture. This unique book provides a well-rounded view of both the art and science of ornamental horticulture to ensure that readers have the creative skills as well as the business skills they need to succeed in this booming industry.
Chapter 1: The Green Plant. Chapter 2: The Soil. Chapter 3: Describing and Identifying Plants. Chapter 4: Plant Growth Regulators. Chapter 5: Plant Reproduction. Chapter 6: Plant Pests and Their Control. Chapter 7: Floral Design. Chapter 8: The Interior Use of Plants. Chapter 9: Landscape Design. Chapter 10: Installing Landscape Plants. Chapter 11: Maintaining Landscape Plants. Chapter 12: Special Training Techniques for Plants. Chapter 13: Turf: Selection, Establishment, and Maintenance. Chapter 14: Techniques of Plant Propagation. Chapter 15: The Floriculture Industry. Chapter 16: The Nursery Industry. Chapter 17: The Landscape Industry. Chapter 18: Specializes and Nontraditional Careers. Chapter 19: Greenhouses and Other Growing Structures. Chapter 20: Greenhouse Production Techniques. Chapter 21: Nursery Production Techniques. Chapter 22: Beginning and Promoting an Ornamental Horticulture Business. Chapter 23: Human Relations: Personnel Management and Customer Sales. Chapter 24: Business Communications. Chapter 25: Record Keeping, Pricing and Determining Profit. Chapter 26: Computer Technology and the Internet in the Ornamental Horticulture Industry. Chapter 27: Total Quality Management. Glossary. Appendix. Index.
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