Start your career in floral design with the 3rd Edition of THE ART OF FLORAL DESIGN! Newly-expanded and updated, the book introduces you to the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. THE ART OF FLORAL DESIGN, 3rd Edition balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares you for the real business world with discussions on distribution, marketing, advertising, and the other industry-specific issues you need to know for success in the field.
1. Harvest and Distribution.
2. Flower Retailing.
3. Careers and Continuing Education.
5. Postharvest Physiology.
6. Care and Handling.
7. Design, Style, Harmony, and Unity.
9. Balance, Proportion and Scale.
10. Focal Point and Rhythm.
11. Line, Form, Space and Depth.
12. Texture and Fragrance.
13. Tools, Containers, and the Mechanics of Arrangement.
14. Flower and Foliage Forms.
15. Shapes of Floral Arrangements.
16. Special Occasion and Holidays.
17. Flowers to Wear.
18. Everlasting Designs.
19. A History of Floral Design.
20. Oriental Style of Design.
21. Contemporary Style and Technique.
22. Wedding Flowers.
23. Sympathy Flowers.
“Comprehensive coverage of material, well-written illustrations.”— David Lambe, University of Nebraska - Lincoln
All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.
For more information about these supplements, or to obtain them, contact your Learning Consultant.
The instructor’s Manual serves as an instructional resource and provides teaching tips or guidelines, essay questions, answers to review and test questions, key objectives, glossary, appendices and exercises for content reinforcement.
The ClassMaster CD-ROM includes 300 PowerPoint® slides based on the book’s content, complete text of the instructor’s guide, a 1000-question ExamView test bank, and an image library featuring photographs and illustrations from the book.
The Classroom Interactivity CD-ROM includes 4 games for classroom use and is based on the 1000-question ExamView test bank and ClassMaster content.
List Price = $384.95 | College Bookstore Wholesale Price = $384.95