Experimental Psychology, 10th Edition

  • Barry H. Kantowitz University of Michigan
  • Henry L. Roediger, III Washington University in St. Louis
  • David G. Elmes Washington and Lee University
  • ISBN-10: 1111357994  |  ISBN-13: 9781111357993
  • 640 Pages
  • Previous Editions: 2009, 2005, 2001
  • © 2015 | Published
  • List Price = $ 295.95
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Kantowitz, Roediger, and Elmes, all prominent researchers, take an example-based approach to the fundamentals of research methodology. The book is organized by topic--such as research in human factors, learning, thinking, and problem solving--and the authors discuss and clarify research methods in the context of actual research conducted in these specific areas. This unique feature helps readers connect the concepts of sound methodology with their practical applications. Carefully selected real-world examples allow readers to see for themselves the issues and problems that can occur in conducting research. More importantly, readers develop a sense of how to anticipate and adjust for problems in their own research.

Features and Benefits

  • This text is organized by topics, rather than methods. As the only undergraduate experimental psychology text on the market organized by content/research area, it helps students connect the concepts of sound methodology with their practical applications.
  • The foundational chapters in Part I introduce readers to theory construction, observational and experimental research techniques, ethical issues, and reading and writing research reports.
  • Each of the chapters in Part II is devoted to a specific content area (for example, psychophysics, perception, and conditioning and learning). In these chapters, the authors discuss and clarify research methods in the context of actual research conducted in these specific content areas. These "Experimental Topics and Research Illustrations" constitute the main part of each Part II chapter. For example, in Chapter 10, the authors discuss the difficulty of ceiling and floor effects in the context of the actual memory experiment where this difficulty occurred.
  • "From Problem to Experiment: The Nuts and Bolts" features present the rationale behind experimental design decisions--how many subjects should be used, why variable x is selected instead of variable y, and so on--when hypotheses are taken from a general form to the specifics of an experiment.
  • "Psychology in Action" features suggest safe and simple experimental demonstrations that require little or no equipment and that can be used in or out of class--giving students a perfect chance to apply what they've studied. For example, Chapter 7 includes a demonstration of the Stroop effect, and Chapter 14 illustrates the effects of noise on two kinds of memory.
  • Genetics and cognitive neuroscience coverage is integrated throughout the book.

Table of Contents

1. Explanation in Scientific Psychology.
2. Research Techniques: Observations and Correlation.
3. Research Techniques: Experiments.
4. Ethics in Psychological Research.
5. How to Read and Write Research Papers.
6. Psychophysics.
7. Perception.
8. Attention and Reaction Time.
9. Conditioning and Learning.
10. Remembering and Forgetting.
11. Thinking and Problem Solving.
12. Individual Differences and Development.
13. Social Psychology.
14. Environmental Psychology.
15. Human Factors.

What's New

  • New coverage and more recent references have been added in every chapter, and some chapters have been rewritten to reflect recent findings and topics. New examples and updated figures are also included.
  • New and expanded topics include: how to tell if you are a fox or a hedgehog and which cognitive style results in more accurate predictions (Ch. 1); interobserver reliability, updated results on the relationship between violent media/games and aggressive behavior (Ch. 2); researcher degrees of freedom and its implications for analyzing data (Ch. 3 and Ch. 8); animal welfare, scientific fraud, APA Standards 8.10 and 8.11 (Ch. 4); so-called benevolent deception in virtual environments (Ch. 14), cockpit animation in the coverage on pilot workload, and driver distraction (Ch. 15).
  • Chapter 5, "How to Read and Write Research Papers," has been rewritten to align with the new edition of the APA Publication Manual, and now includes a new sample journal article and a new sample manuscript.
  • Based on reviewer comments, the length of Chapter 6, "Psychophysics," has been reduced.
  • Chapter 9, "Conditioning and Learning," has been entirely rewritten to put more emphasis on learning while maintaining material on the importance of conditioning, creating a balance between early examples of conditioning and contemporary research on human learning.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Online Transparencies  (ISBN-10: 113349157X | ISBN-13: 9781133491576)

This resource includes selected images from the main text loaded into Microsoft® PowerPoint®.

Online Instructor's Manual with Test Bank  (ISBN-10: 128586056X | ISBN-13: 9781285860565)

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1285978080 | ISBN-13: 9781285978086)

Cengage Learning Testing Powered by Cognero™ is a flexible, online system that allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

Meet the Author

Author Bio

Barry H. Kantowitz

Barry H. Kantowitz is Professor Emeritus of Psychology, Professor Emeritus of Industrial and Operational Engineering, and former Director of the Transportation Research Institute at the University of Michigan. Prior to that, he was Chief Scientist of the Human Factors Transportation Center of the Battelle Memorial Institute in Seattle. He received his Ph.D. in experimental psychology from the University of Wisconsin in 1969. He has written and edited more than two dozen books. His research on human attention, mental workload, reaction time, human-machine interaction, and transportation human factors has been supported by the Office of Education, the National Institute of Mental Health, the National Aeronautics and Space Administration, the Air Force Office of Scientific Research, NHTSA, and FHWA.

Henry L. Roediger, III

Henry L. Roediger, III, is the James S. McDonnell University Professor of Psychology and Dean of Academic Planning in Arts and Sciences at Washington University in St. Louis, where he has taught since 1996. He received a B.A. in psychology from Washington and Lee University and a Ph.D. in cognitive psychology from Yale University. He has taught at Rice University, Purdue University, and the University of Toronto. His research interests lie in cognitive psychology, particularly in human learning and memory. Dr. Roediger has published more than 250 articles and chapters and has authored or edited 10 other books, including RESEARCH METHODS IN PSYCHOLOGY, 9th Edition (Cengage, 2012).

David G. Elmes

David G. Elmes is Professor Emeritus of Psychology at Washington and Lee University, where he taught for forty years. He earned his B.A. with high honors from the University of Virginia and completed the M.A. and Ph.D. degrees in psychology there. Dr. Elmes was an adjunct professor at Hampden-Sydney College, a research associate for a year in the Human Performance Center of the University of Michigan, and a Visiting Fellow of University College at the University of Oxford. At Washington and Lee, he co-directed the Cognitive Science Program and chaired the Department of Psychology for ten years. Professor Elmes edited READINGS IN EXPERIMENTAL PSYCHOLOGY and DIRECTORY OF RESEARCH IN PSYCHOLOGY AT PRIMARILY UNDERGRADUATE INSTITUTIONS, and is coauthor of RESEARCH METHODS IN PSYCHOLOGY (Cengage, 2012, with B. H. Kantowitz and H. L. Roediger III).