In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom.
Proposals and Projects
Ethics and Legal Issues
Your Own Firm
All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.
For more information about these supplements, or to obtain them, contact your Learning Consultant.