The Business of Design, 1st Edition

  • includes CD-ROM
  • Joseph DeSetto
  • ISBN-10: 1428322299  |  ISBN-13: 9781428322295
  • 288 Pages
  • © 2009 | Published
  • List Price = $ 115.95
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In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom.

Features and Benefits

  • Offers a broad overview of potential career paths for designers, but does not belabor job-hunting practices common to every profession
  • Offers readers real-world advice from some of the best designers in the business as well as advice from recent graduates
  • A good source of industry trends, new opportunities and new sources of competition
  • Gives aspiring creative professionals the knowledge necessary to understand the value, markets, opportunities, and importance of their work in the business world
  • A highly visual approach using real world, successful design examples

Table of Contents

The Jobs
Proposals and Projects
Ethics and Legal Issues
Design Assets
Your Own Firm


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

eResource  (ISBN-10: 1428322302 | ISBN-13: 9781428322301)

Meet the Author

Author Bio

Joseph DeSetto

Joseph DeSetto is currently a subject matter expert on course development for the Interactive Media program of Career Education Corporation and the Principal of TV404, a new media consultancy in Tampa, Florida. He has taught design tools, theory, and process for the International Academy of Design and Technology since January 2000 and has been a corporate trainer for Nielsen Media Research and Tampa Electric Company.