Getting Started with WordPress: Design Your Own Blog or Website, 1st Edition

  • Todd Kelsey
  • ISBN-10: 1435460065  |  ISBN-13: 9781435460065
  • 400 Pages
  • © 2012 | Published
  • List Price = $ 29.99
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit



If you're a beginning blogger looking for an easy-to-follow, friendly guide to help you produce an attractively designed blog or website, this is the book for you. You'll learn the basics of WordPress, one-click installs, and customizations. There's also coverage of SEO, categorizing blog posts, and social media promotion strategies, such as importing your blog into a Facebook page. This book's approach starts out simple using step-by-step examples and builds from there, enabling you to gain confidence in building your blog. You'll soon feel comfortable with a variety of helpful techniques: writing the text for your blog, adding pictures to your posts, publicizing your blog, tracking the number of visitors you've had, customizing the look and feel of your blog, managing comment spam, and even exploring ecommerce. You'll see sample blogs in the book and on the companion website so you can get an idea of what other bloggers are doing. Readers await your blog!

Features and Benefits

  • Faciliates comprehension with an easy-to-understand, friendly writing style.
  • Enhances value by going beyond blog creation to also include promotion and connection to social networks, powerful information for today's successful bloggers.
  • Examines the real-life experiences of bloggers using WordPress, giving deeper meaning to the steps and concepts discussed in the book.

Table of Contents

1. Introduction.
2. WordPress Alternatives: Starting with Blogger.
3. Starting a Free WordPress Blog.
4. Working with Digital Images.
5. Hosted WordPress: One-Click Installation.
6. Spam, Spam, Spam, Spam: Understanding Spam and Security for WordPress.
7. Easy Launch: Getting Your Blog Going.
8. Easy Content: Categories and SEO.
9. Easy Insights: WordPress Stats and Google Analytics.
10. Easy Expansion: Themes and Pages.
11. Easy Expansion: Integrating Facebook and GTranslate.
12. Easy Expansion: More Plugins.
13. Promoting on Social Media.
14. Promoting with Social Advertising.
15. A Few Sample Blogs.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Social Media Marketing: A Strategic Approach + Getting Started with WordPress: Design Your Own Blog or Website

ISBN-10: 1337144924 | ISBN-13: 9781337144926

List Price = $155.95  | CengageBrain Price = $155.95

Meet the Author

Author Bio

Todd Kelsey

Todd Kelsey, Ph.D., is a Chicago-based tech professional, author, and educator. He has appeared on television as a featured expert and has authored books on topics such as social networking, Facebook advertising, and Google AdWords. He has taught at Chicago area institutions including National Louis University, Westwood College, College of DuPage, and Wheaton College, and he has worked at companies such as McDonald's Corporation and United Airlines, in addition to nonprofit organizations such as La Leche League and the Cradle Foundation. He is the author of Drupal 7 Primer and Getting Started with WordPress. Recently he gave a TEDx presentation on ideas for a stock exchange for non-profit organizations, which can be viewed at Learn more about Todd and his current projects at