Professional

Spa Business Strategies: A Plan for Success, 2nd Edition

  • Janet D'Angelo
  • ISBN-10: 1435482093  |  ISBN-13: 9781435482098
  • 412 Pages
  • Previous Editions: 2006
  • © 2010 | Published
  • List Price = $ 94.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

Spa Business Strategies: A Plan for Success uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency.

Features and Benefits

  • Provides relevant spa statistics and analysis of the spa industry.
  • Provides an overview of current trends and discusses education that is needed to take the spa industry to the next level as well as includes regulations which are affecting the spa industry.
  • Using simple and straightforward language the reader is walked through all aspects of spa business development.
  • Interactive approach and worksheets allow the reader to process information in a simple yet meaningful way.

Table of Contents

1. What Is Your Vision?
2. The Spa Business.
3. Getting Down to Business.
4. Purchasing a Day Spa.
5. Architecture and Design of Your Spa.
6. Purchasing Professional Products.
7. Techno-savvy: Using Communication.
8. Marketing Your Spa.
9. Presentation IS Everything.
10. Sales and Service.
11. Maintaining Your Business.

What's New

  • New financial planning information as it relates to the architecture and design of your spa.
  • New information relative to assessing the market value of a spa and the feasibility for profit.
  • Updated information on the latest spa equipment and technological tools.
  • New illustrations and examples of marketing materials that can help you to grow your business.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ISBN-10: 1305426134 | ISBN-13: 9781305426139

List Price = $69.95


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor Support Slides on CD  (ISBN-10: 1435488032 | ISBN-13: 9781435488038)

This CD-ROM provides a chapter-by-chapter outline of important discussion topics in Microsoft PowerPoint with hundreds of slides featuring images that correlate with the text, with the added feature of graphics from the text to capture the visual learner’s interest. Files can be downloaded to the instructor’s computer and amended as desired. The Instructor Support Slides is a saleable only product.

Course Management Guide on CD  (ISBN-10: 1435482115 | ISBN-13: 9781435482111)

This resource contains lesson plans and an ExamView Library with over 300 questions. The lesson plan files are in .pdf, not Microsoft Word, and must be opened with Adobe Reader, as free software program. This is a saleable only product.

Marketing Massage: From First Job to Dream Practice  (ISBN-10: 141803214X | ISBN-13: 9781418032142)

A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

List Price = $54.95  | CengageBrain Price = $54.95  | College Bookstore Wholesale Price = $44.00

Student Supplements

Marketing Massage: From First Job to Dream Practice  (ISBN-10: 141803214X | ISBN-13: 9781418032142)

A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

List Price = $54.95  | CengageBrain Price = $54.95  | College Bookstore Wholesale Price = $44.00