Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors’ experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.
Chapter 1: Intro to Marketing.
Chapter 2: Marketing Hospitality and Travel Services.
Chapter 3: The Hospitality and Travel Marketing System.
Chapter 4: Customer Behavior.
Chapter 5: analyzing Marketing Opportunities.
Chapter 6: Marketing research.
Chapter 7: Marketing Strategy: Market Segmentation and Trends.
Chapter 8: Strategies, Positioning, and Marketing Objectives.
Chapter 9: The Marketing Plan and the 8 P''s.
Chapter 10: Product Development and Partnership.
Chapter 11: People: Services and Service Quality.
Chapter 12: Packaging and Programming.
Chapter 13: The Distribution Mix and the Travel Trade.
Chapter 14: Communications and th Promotional Mix.
Chapter 15: Advertising.
Chapter 16: Sales Promotion and Merchandising.
Chapter 17: Personal Selling and Sales Management.
Chapter 18: Public Relations and Publicity.
Chapter 19: Pricing.