Exploring Typography, 2nd Edition

  • Tova Rabinowitz University of Illinois
  • ISBN-10: 1285176812  |  ISBN-13: 9781285176819
  • 480 Pages
  • Previous Editions: 2006
  • © 2016 | Published
  • List Price = $ 99.95
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Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life.

Features and Benefits

  • Relevant and practical, EXPLORING TYPOGRAPHY, 2e examines how choices in type can affect a reader's ability to "receive" information.
  • A wide assortment of illustrative examples, imagery, and charts support each idea and bring clarity to typographic concepts.
  • Simple and concise explanations based on the practical concerns of working designers ensure readers gain a thorough knowledge and understanding.
  • Study questions, exercises, and assignments enable readers to sharpen their skills and put key principles to work as they design their own visual projects.
  • Blending traditional typography with digital applications, the text delivers thorough, up-to-date coverage in a well-organized, well-designed presentation.
  • Extremely reader friendly, the text provides a visually oriented, straightforward presentation that students can readily understand.

Table of Contents

1. History of Type.
2. Physical Attributes of Type.
3. Type Family Classification.
4. Legibility and Readability.
5. Layout Design Aspects.
6. Using Grids.
7. Type in a Digital Environment.
8. Designing Type.
9. Creative Message-Making.

What's New

  • With its new larger format, EXPLORING TYPOGRAPHY, 2e features even more illustrations--illuminating chapter concepts and presenting examples of quality work from real-world practice.
  • Exciting new special sections highlight DesignerProcesses and Typography for Social Change.
  • An increased number of "Designer at Work" features spotlight numerous contemporary and influential designers--whose work students may recognize--and expands beyond print to include film, products, and other application areas. Interviews with today's leading typographic practitioners give readers insight into real-world practice from the industry's finest.
  • The timeline in Chapter 1 offers a clear, more streamlined presentation of the history of typography.
  • Illustrating the latest trends from the field, type examples have been updated to reflect the current state of the art.
  • Increased coverage of exploring and manipulating individual letter forms deepens student understanding of and involvement with type.
  • The chapter on "Creative Uses of Type" has been retitled "Creative Message Making" and has been thoroughly revised to more clearly present key communication theory principles and concepts.
  • The text highlights which type of fonts traditionally work well together, providing valuable insight to working designers.
  • The new edition includes greater emphasis on the more commonly used text and display fonts.
  • Numerous activities involve students in hand work with type design--away from the computer--to help them truly master the art of typography.
  • Chapter 7, Type in a Digital Environment, has been expanded to include designing type for mobile devices, including smartphones and the iPad.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Companion Web Site  (ISBN-10: 1285176847 | ISBN-13: 9781285176840)

This Instructor Companion Sites providesepassword-protected resources to help you facilitate your course: an instructor's manual, syllabus, lesson plans, and PowerPoint® lecture slides. To access this Companion Site, please visit and search by ISBN.

Meet the Author

Author Bio

Tova Rabinowitz

Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.