Cultural Anthropology: An Applied Perspective, 10th Edition

  • Gary Ferraro Professor Emeritus, University of North Carolina at Charlotte
  • Susan Andreatta University of North Carolina at Greensboro
  • ISBN-10: 1285738497  |  ISBN-13: 9781285738499
  • 480 Pages
  • Previous Editions: 2012, 2010, 2008
  • © 2015 | Published
  • List Price = $ 268.95
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Explore cultural anthropology and its relevance in today's world with Gary Ferraro and Susan Andreatta's CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE, Tenth Edition. This contemporary book provides interesting real-world examples and applications of the principles and practices of anthropology, helping readers appreciate other cultures as well as their own--and apply what they learn to situations in their personal and professional life.

Features and Benefits

  • Co-author Susan Andreatta's extensive expertise in economic and medical anthropology provides a perfect complement to Gary Ferraro's decades of experience in the anthropology of business, education, and organizational structures, greatly enriching the text.
  • Each chapter opens with a list of key objectives (tied to chapter summaries) and a "SWAP" ("Share with a Parent" or friend) case study to engage students' interest and illustrate the importance of understanding culture. SWAP icons throughout the text also highlight popular features that apply anthropology concepts to diverse real-world scenarios, many of them career related.
  • The authors use a clear and engaging writing style and speak directly to students, beginning with an opening letter to students highlighting why anthropology matters and its applicability to their daily personal and professional lives.
  • Selected for its strong relevance and interest to today's students, material throughout the text addresses topics such as water as a critical issue, climate change, education and health aid to women in developing countries, the increasing role of Facebook in business communications, and more career opportunities for applied anthropologists in Development Anthropology and Environment Anthropology.
  • In addition to a chapter on the history, methods (including the use of technology in fieldwork), and areas of applied anthropology, the text includes popular applied features--"Cross Cultural Miscues" that present real-world scenarios about people's interactions and misunderstandings, "Applied Perspectives" that cover topics such as anthropology in the courtroom, and "Contemporary Issues" such as the relationship among water, culture, and power.
  • The important themes of globalization, culture change, economics and environment, and community and social responsibility are explored throughout the text in the coverage of communication and technology, globalization of world economies, kinship and the modern world, resistance to industrial agriculture, and the impact of climate change on settlements, people, and cultural lifestyles.
  • A cumulative glossary provides a useful counterpart to the running glossary in each chapter, while locator maps, distribution maps, and photos enhance the text's visual appeal and effectiveness for today's students. In keeping with the principle that well-chosen photographs can be highly instructive, every effort has been made to relate the photos and captions to the text as explicitly as possible.

Table of Contents

1. What Is Anthropology?
2. The Concept of Culture.
3. Applied Anthropology.
4. The Growth of Anthropological Theory.
5. Methods in Cultural Anthropology.
6. Language and Communication.
7. Subsistence Patterns.
8. Economics.
9. Marriage and the Family.
10. Kinship and Descent.
11. Sex and Gender.
12. Social Stratification.
13. Political Organization and Social Control.
14. Belief Systems.
15. Art.
16. The Modern World Order, Global Challenges, and the Role of Applied Anthropology.

What's New

  • The Tenth Edition fully integrates the application of anthropology in the real world, and speaks more directly to students with a greater number of contemporary examples concerning non-academic career opportunities and the application of anthropological concepts in the workplace.
  • The new edition further strengthens the two themes of economics and the environment as well as community and social responsibility that run throughout the text, while retaining the themes of globalization and culture change.
  • The book's popular boxed features highlight 30 new examples of anthropology as it plays out in the world around us. For instance, new "Cross Cultural Miscues" discuss how the Indonesian poor are turning to train-track electric therapy (Ch. 3) and the appropriate use of Facebook in the office (Ch. 6).
  • New "Applied Perspectives" topics include language preservation using digital technology and software apps (Ch. 6); a new village for abused women in Umoja, Kenya (Ch. 11); and an applied anthropologist's role as an expert witness in two court cases involving Native Americans (Ch. 13).
  • New topics in the "Contemporary Issues" features include "Water, Culture, and Power: When Is It Too Late to Act?" (Ch. 4), the lack of a level playing field in competitions for high levels of academic achievement between rich and poor students in the United States (Ch. 12), and the conflict between secular values in the U.S. and religious values in the Islamic World (Ch. 14).
  • Discussion of contemporary events and issues connects anthropological theory and insights to the real world. Topics include how 21st century information technology will revolutionize the study of culture and the flow of ideas, post-disaster Haiti, government employment as related to applied anthropology, language preservation, Pastoralism and climate change, resettlement due to climate change, resistance to industrial agriculture, "outsourcing" of kinship roles and obligations on a "fee-for-service" basis, women's participation in government worldwide, and the globalization of world religions.
  • Chapter 3, "Applied Anthropology," is reframed to eliminate theory and method redundancies. A refocus on practical applications emphasizes the role and application of anthropology--including non-academic careers and ethics.
  • Streamlined in length by ten percent, this edition also features an improved art program with an increased number of photos, maps, charts, and graphs.
  • New Critical Thinking Questions now appear at the end of each chapter, reinforcing students' understanding by inviting them to reflect on the material they just read.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + CourseMate Printed Access Card

ISBN-10: 1285992725  | ISBN-13: 9781285992723

List Price = $282.95

Bundle: Cultural Anthropology: An Applied Perspective, 10th + National Geographic Learning Reader: Cultural Anthropology (with Bind-In eBook Printed Access Card)

ISBN-10:  1285992733  | ISBN-13:  9781285992730

List Price = $275.95

Bundle: Cultural Anthropology: An Applied Perspective, 10th + Classic Readings in Cultural Anthropology, 4th

ISBN-10:  1285992741 | ISBN-13:  9781285992747

List Price = $275.95


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Online Instructor's Manual with Test Bank  (ISBN-10: 1285782186 | ISBN-13: 9781285782188)

An online Instructor's Manual accompanies this book. It contains information to assist the instructor in designing the course, including sample syllabi, discussion questions, teaching and learning activities, field experiences, learning objectives, and additional online resources. For assessment support, the updated test bank includes true/false, multiple-choice, matching, short-answer, and essay questions for each chapter.

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1285979214 | ISBN-13: 9781285979212)

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285782224 | ISBN-13: 9781285782225)

Anthropology CourseMate includes an interactive eBook that allows you to take notes, highlight, bookmark, search the text, and use in-context glossary definitions; as well as interactive teaching and learning tools including quizzes, flashcards, videos, and more. Go to

List Price = $188.00  | CengageBrain Price = $188.00  | College Bookstore Wholesale Price = $188.00

Student Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285782224 | ISBN-13: 9781285782225)

Anthropology CourseMate includes an interactive eBook that allows you to take notes, highlight, bookmark, search the text, and use in-context glossary definitions; as well as interactive teaching and learning tools including quizzes, flashcards, videos, and more. Go to

List Price = $188.00  | CengageBrain Price = $188.00  | College Bookstore Wholesale Price = $188.00

LMS Integrated for CourseMateā„¢, 1 term (6 months) Instant Access  (ISBN-10: 1305083830 | ISBN-13: 9781305083837)

List Price = $188.00  | CengageBrain Price = $188.00  | College Bookstore Wholesale Price = $188.00

Meet the Author

Author Bio

Gary Ferraro

Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad.

Susan Andreatta

Susan Andreatta is a past president of the Society for Applied Anthropology. Her theoretical background lies in political economy and political ecology as applied to the environment and health. As an applied anthropologist, Andreatta conducts field research in the areas of tourism, migration, resettlement, health and nutrition, sustainable farming and fishing, and the marketing of fresh local produce and seafood.