Professional

Graphic Design Solutions, 4th Edition

  • includes Premium Web Site, eBook, eCritique Printed Access Card
  • Robin Landa Kean University
  • ISBN-10: 0495572810  |  ISBN-13: 9780495572817
  • 480 Pages
  • Previous Editions: 2006, 2001, 1996
  • © 2011 | Published
  • List Price = $ 211.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

Although filled with hundreds of stunning examples of successful design for print and interactive media, this how-to book offers much more. You will learn the theory and gain the tools necessary to create successful designs yourself. Robin Landa, award-winning teacher, author, and designer, provides step-by-step solutions that readers can apply to their own design and advertising projects. This book should be in every designer’s library.

Features and Benefits

  • Historical timeline introduces the history of design and comprehensive chapters on the fundamentals of design and applications all in one volume.
  • The most highly regarded design professionals today provide insights and examples in high-interest boxes, including Essays and Before & After (showing before and after images such as Ocean Spray Juices/Wallace Church (Chapter 11). From Start to Finish walks through the step by step process of a project (Dave Mason SamataMason, Chapter 4). Case Studies throughout the book examine the design process including Nickelodeon (Chapter 9), Saks Fifth Avenue/Michael Bierut/Pentagram (Chapter 10), Rounder Records/Visual Dialogue (Chapter 11).
  • Exercises and projects appear at the end of the chapter and online (all are new to this edition).
  • Chapter 15 (online) provides students the tools for putting together a portfolio and tips on how to get a job in design.

Table of Contents

Introduction.
Historical Timeline.
Part 1: FUNDAMENTALS.
1. Introduction.
2. Graphic Design: The Basics.
3. Typography.
4. Creativity and the Graphic Design Process.
5. Visualization.
6. Composition.
Part II: APPLICATIONS.
7. Posters.
8. Publication Design: Covers & Interiors.
9. Branding.
10. Visual Identity.
11. Package Design.
12. Corporate Communication: Brochures, Annual Reports & More.
13. Advertising.
14. Interactive Design and Motion.
Part III: THE PROFESSION AND CAREERS (Available online only).
15. The Portfolio and Job Search (Available online only).

What's New

  • Many new illustrative examples show the most effective and creative work in graphic design.
  • A new chapter, Creativity and the Graphic Design Process (Chapter 4), provides the tools to stimulate creative thinking and for brainstorming, as well as creativity exercises to prompt and support conceptualization.
  • Increased coverage on visualization (Chapter 5), including understanding images, approaches, methods and media for visualizing design concepts; and investigation and stimulating the application of visualization methods to design projects.
  • Expanded discussions on composition (Chapter 6) to offer a wide arrange of theories and points of view, interior publication design (Chapter 9), and Web design and screened-based media (Chapter 14).
  • New Showcase and Case Study boxes examine designer's work through an interview or discussion. For example, we learn about Stefan Sagmeister's design process and about poster design from Gail Anderson.
  • A new premium website delivers chapter-based exercises and projects, topics related to building a portfolio, the interview and career search process, and an innovative video series, Designers Speak, offering video interviews with working designers about how they entered the field of design.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Non-Media Edition

    ISBN-10: 0495897701 | ISBN-13: 9780495897705

    List Price = $191.95  | CengageBrain Price = $191.95

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Premium Website and eBook Printed Access Card

ISBN-10: 1111190089 | ISBN-13: 9781111190088

List Price = $191.95  | CengageBrain Price = $191.95


Efficacy and Outcomes

Reviews

In my opinion, the most challenging aspect of teaching a graphic design course, particularly an introductory course, is a student’s understanding of the "visual." Ms. Landa's text tackles this difficult task handily by offering straightforward solutions for building sound design fundamentals, and for thinking conceptually about those devices in our culture – human attitudes and visual identifiers – that marry an audience with the "visual." Richard Rex Thomas, St. John's University

— Richard Rex Thomas

The most difficult aspect of teaching my graphic design course is to get students to see visual imagery as opposed to consume the visual cultural images. Many times students are not looking beyond the name or the produce to see effective communication and design. The design is almost transparent to them. When it is transparent then it is effective. This book brings the reader through all aspects of visual communication and breaks down that transparent element so the reader can understand the essential contents of a communicative piece. Paula DiMarco, California State – Northridge

— Paula DiMarco

I try and find texts that match the pedagogy of my classes as well as books that I would have wanted to read/study/keep when I was in school. I would have kept this book for reference, inspiration, and portfolio/job search information. Eric Chimenti, Chapman University

— Eric Chimenti

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Web Site  (ISBN-10: 0495897728 | ISBN-13: 9780495897729)

Learning objectives, Web links, glossary, and flashcards are available as study tools on the free companion website.

Instructor's Edition  (ISBN-10: 0495572802 | ISBN-13: 9780495572800)

Instructor's Edition of GRAPHIC DESIGN SOLUTIONS, Fourth Edition.

Graphic Design Solutions  (ISBN-10: 0495897701 | ISBN-13: 9780495897705)

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

List Price = $191.95  | CengageBrain Price = $191.95  | College Bookstore Wholesale Price = $144.50

Student Supplements

Premium Web Site and eBook, 1 term (6 months) Instant Access  (ISBN-10: 0495572837 | ISBN-13: 9780495572831)

Packed with tools to enhance your design skills,the Premium Website now includes the exciting new Art Studio, an easy-to-use online tool that enables you to avoid the hassle of emailing large files by simply uploading your assignments to Art Studio. You'll also be able to see and interactively comment on the work of fellow students. The website also delivers chapter-based exercises and projects, topics related to building a portfolio, the interview and career search process, and an innovative video series, Designers Speak, offering video interviews with working designers about how they entered the field of design. The multimedia eBook links to relevant materials in the premium site.

List Price = $53.00  | CengageBrain Price = $53.00  | College Bookstore Wholesale Price = $53.00

Web Site  (ISBN-10: 0495897728 | ISBN-13: 9780495897729)

Learning objectives, Web links, glossary, and flashcards are available as study tools on the free companion website.

List Price = $.00  | College Bookstore Wholesale Price = $.00

Graphic Design Solutions  (ISBN-10: 0495897701 | ISBN-13: 9780495897705)

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

List Price = $191.95  | CengageBrain Price = $191.95  | College Bookstore Wholesale Price = $144.50

Meet the Author

Author Bio

Robin Landa

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).