Professional

Basics of Design: Layout & Typography for Beginners, 2nd Edition

  • Lisa Graham University of Texas at Arlington
  • ISBN-10: 1401879527  |  ISBN-13: 9781401879525
  • 336 Pages
  • Previous Editions: 2002
  • © 2006 | Published
  • List Price = $ 119.95
  • For quantity discounts, Contact your Representative
  • For single copy purchases, visit CengageBrain.com

About

Overview

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

Features and Benefits

  • Newly updated projects reflect typical design applications and include the creation of reports, business cards, company newsletters, banners, flyers, and more.
  • Before-and-after page design comparisons show how to correct design flaws and offer valuable insight into why some type combinations work better than others.
  • An easy-to-absorb, get-acquainted-with-design-principles approach helps readers make the important transition to thinking about pages from a designer�s point of view.
  • Exercises at the end of each chapter challenge the reader�s growing design knowledge and encourage a deeper understanding of design concepts for those embarking on a study of design.

Table of Contents

Part 1: Design and Layout Basics
Chapter 1: Before You Begin to Design
Chapter 2: Emphasis
Chapter 3: Contrast
Chapter 4: Balance
Chapter 5: Alignment
Chapter 6: Repetition
Chapter 7: Flow
Chapter 8: Images
Chapter 9: Color
Part 2: Typography Basics
Chapter 10: Overview of Technical Terms
Chapter 11: A Few Simple Type Rules
Part 3: Projects and Resources
Chapter 12: Focus On . . .
Chapter 13: Tools and Resources
Glossary
Index

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Graphic Design Solutions, 3rd + Basics of Design, 2nd

ISBN-10: 1418055751  | ISBN-13: 9781418055752

List Price = $297.95


ISBN-10:  1111978557 | ISBN-13:  9781111978556

List Price = $198.95


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

eResource  (ISBN-10: 1401879535 | ISBN-13: 9781401879532)

Exploring Package Design  (ISBN-10: 1401872174 | ISBN-13: 9781401872175)

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25

Exploring Publication Design  (ISBN-10: 1401831478 | ISBN-13: 9781401831479)

Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.

List Price = $103.95  | CengageBrain Price = $103.95  | College Bookstore Wholesale Price = $78.50

Exploring Typography  (ISBN-10: 1401815057 | ISBN-13: 9781401815059)

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

List Price = $87.95  | CengageBrain Price = $87.95  | College Bookstore Wholesale Price = $66.00

Student Supplements

Exploring Package Design  (ISBN-10: 1401872174 | ISBN-13: 9781401872175)

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25

Exploring Publication Design  (ISBN-10: 1401831478 | ISBN-13: 9781401831479)

Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.

List Price = $103.95  | CengageBrain Price = $103.95  | College Bookstore Wholesale Price = $78.50

Exploring Typography  (ISBN-10: 1401815057 | ISBN-13: 9781401815059)

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

List Price = $87.95  | CengageBrain Price = $87.95  | College Bookstore Wholesale Price = $66.00

Meet the Author

Author Bio

Lisa Graham

Lisa Graham is an Associate Professor of Graphic Design at the University of Texas at Arlington. She is a recipient of the Illumina Teaching Award, a national teaching award honoring design professors presented by the American Institute of Graphic Arts and The Justice Organization. Her illustrations have appeared in the MIT publications, Computer Music Journal, Leonardo, and Terra Nova. Ms. Graham has produced a wide range of graphic designs, illustrations, and informational graphics for clients in the fashion, high-tech, energy, military, and geology industries.