GLOBAL, 2nd Edition

  • includes Printed Access Card
  • Mike Peng University of Texas at Dallas
  • ISBN-10: 1111821755
  • ISBN-13: 9781111821753
  • 240 Pages Paperback 
  • Previous Editions: 2010
  • © 2013 | Published
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About The Solution

Overview

Created through a "student-tested, faculty-approved" review process, GLOBAL, 2E is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. *GLOBAL, 2E* by renowned international instructor, author, and consultant Mike Peng is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Author Mike Peng answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments, including the impact on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world, including South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally. All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective.


Additional Product Information

Features/Benefits

  • An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
  • Chapter In Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • A full suite of unique learning tools that appeal to different learning styles is available to students with the purchase of a new book. Quizzes, audio downloads, video podcasts, and more are only a click away.
  • All of the content and resources you expect with a supplements package that is second to none including the Instructor's Resource DVD, comprising an instructor's manual, ExamView(r) computerized test bank, PowerPoint(r) slides, and as well as all new videos, and a CourseMate web site with interactive study tools, including Powerpoint slides, flash cards and quizzes, learning games, and learning objectives for quick review; and more.

What's New

  • NEW "PENG ATLAS" MAPS EMPHASIZE THE GEOGRAPHICAL DIMENSION OF INTERNATIONAL BUSINESS. These unique maps in the text highlight European and world geography that corresponds with the text concepts and address wide-ranging topics such as emerging economies, imports/exports, CO2 emissions, and the flow of FDI. The Chapter in Review cards at the back of the book have review questions that correspond with the maps and further emphasize the impact of geography on business decisions.
  • NEW CASES EXAMINE THE GLOBAL EXPANSION OF TODAY'S SUCCESSFUL FIRMS. Several new opening cases, closing cases, and In Focus cases feature familiar brands or firms, including Avon, Barbie/Mattel, Amazon, Kikkoman, Opel, Danone, and Tata Motors.
  • ENTIRELY NEW SET OF VIDEO CASES PROVIDES YOUR STUDENTS WITH A CURRENT GLOBAL PERSPECTIVE. Insightful interviews with an array of noted international business leaders provide a true global perspective that draws students into the action. These engaging videos provide insights from leaders such as E. Neville Isdell of Coca-Cola, Sir David Bell of Pearson, and Lord Kalms of Dixons Group, as well as management academics, including Philip Kotler of Northwestern University and Andrew Kakabadse of Cranfield University.

Best Buy Packages

Other Popular Packages

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.


Print Option: GLOBAL (with Printed Access Card)
ISBN-10: 1133287522  | ISBN-13: 9781133287520


Bundle: Text + WebTutor™ on Blackboard® with eBook on Gateway Printed Access Card
ISBN-10:  1285251660  | ISBN-13:  9781285251660


ePack: Text + CourseMate Instant Access
ISBN-10:  1305423895  | ISBN-13:  9781305423893


Printed Text + WebTutor™ on Blackboard® with eBook on Gateway Instant Access
ISBN-10:  1305589025 | ISBN-13:  9781305589025


Table of Contents

PART I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Politics, Laws, & Economics.
3. Emphasizing Cultures, Ethics, & Norms.
4. Leveraging Resources & Capabilities.
PART II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global & Regional Integration.
PART III: MANAGING AROUND THE WORLD.
9. Growing & Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Making Alliances & Acquisitions Work.
12. Strategizing, Structuring, & Learning Around the World.
13. Managing Human Resources Globally.
14. Managing Corporate Social Responsibility Globally.

Products Included

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

CourseMate Instant Access  (ISBN-10: 1133435203 | ISBN-13: 9781133435204)

Engaging, trackable, and affordable, the new CourseMate website offers a dynamic way to bring course concepts to life with interactive learning, study, and exam preparation tools that support this printed edition of the text. Provide your students with this robust array of learning tools to enrich their course experience. Students gain immediate access to videos with quizzing and PowerPoint® slides, as well as helpful interactive quizzes, engaging games, and Interactive Maps. The Engagement Tracker tool, when used, provides you with the ability to identify at-risk students while it's still early enough to help, and also allows you to see what resources your student find most valuable.


WebTutor™ on WebCT™ with eBook on Gateway Instant Access Code  (ISBN-10: 1111580294 | ISBN-13: 9781111580292)

Jumpstart your course with this interactive, web-based, teaching and learning resource. This Course Management System's rich content is specifically designed for GLOBAL2. Easily blend, add, edit, reorganize, or delete content. Text-specific media assets, quizzing, web links, discussion topics, interactive games and exercises, and more supplement the classroom experience and ensure students have the resources they need to succeed in today's world of management. You even can use this effective resource as an integrated solution for distance learning or a web-enhanced course. This WebTutor™ cartridge also includes an eBook and premium quizzing options!


WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code  (ISBN-10: 1111580278 | ISBN-13: 9781111580278)

Jumpstart your course with this interactive, web-based, teaching and learning resource. This Course Management System's rich content is specifically designed for GLOBAL2. Easily blend, add, edit, reorganize, or delete content. Text-specific media assets, quizzing, web links, discussion topics, interactive games and exercises, and more supplement the classroom experience and ensure students have the resources they need to succeed in today's world of management. You even can use this effective resource as an integrated solution for distance learning or a web-enhanced course. This WebTutor™ cartridge also includes an eBook and premium quizzing options!


Instructor's Resource DVD  (ISBN-10: 1111821941 | ISBN-13: 9781111821944)

All of the content and resources you expect with a supplements package that is second to none are included on this Instructor's Resource DVD, comprising an instructor's manual, ExamView(r)computerized test bank, PowerPoint(r) slides, and as well as all new videos.


Business and Company Resource Center User's Guide (with Access Code)  (ISBN-10: 0759347956 | ISBN-13: 9780759347953)

Put a complete business library at your fingertips with The Business & Company Resource Center. The BCRC is a premier online business research tool that allows you to seamlessly search thousands of periodicals, journals, references, financial information, industry reports, company histories and much more.


Global Economic Watch GEC Resource Center Printed Access Card  (ISBN-10: 1439040753 | ISBN-13: 9781439040751)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides educators with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

CourseMate Instant Access  (ISBN-10: 1133435203 | ISBN-13: 9781133435204)

Make the grade with CourseMate! This interactive website helps you make the most of your study time by accessing everything you need to succeed online in one convenient place. This new MANAGEMENT CourseMate provides an interactive eBook that allows you to take notes; highlight, bookmark, and search a complete e-book; and reference in-context glossary definitions. Numerous interactive learning tools, such as quizzes, flashcards, videos, Interactive Maps, and more, help you master today's global business concepts.


WebTutor™ on WebCT™ with eBook on Gateway Instant Access Code  (ISBN-10: 1111580294 | ISBN-13: 9781111580292)

Stay connected to your instructor, classmates, and textbook content! More than just an interactive study guide, WebTutor™ is an anytime, anywhere online learning resource. This dynamic tool helps you improve your grades with online interactive reinforcement of management concepts. WebTutor™'s online learning resources bring together review and test preparation tools with quizzes, tutorials, and other review tools. An integrated eBook is also included within WebTutor™!


WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code  (ISBN-10: 1111580278 | ISBN-13: 9781111580278)

Stay connected to your instructor, classmates, and textbook content! More than just an interactive study guide, WebTutor™ is an anytime, anywhere online learning resource. This dynamic tool helps you improve your grades with online interactive reinforcement of management concepts. WebTutor™'s online learning resources bring together review and test preparation tools with quizzes, tutorials, and other review tools. An integrated eBook is also included within WebTutor™!


General MindLink for CourseMate Instant Access  (ISBN-10: 1285311183 | ISBN-13: 9781285311180)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in your management course in one place. Read your eBook, take notes, review flashcards, view videos, and take practice quizzes—all online with MindLink for CourseMate.


WebTutor™ Instant Access  (ISBN-10: 1285448030 | ISBN-13: 9781285448039)

Succeed in your business course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.


Business and Company Resource Center User's Guide (with Access Code)  (ISBN-10: 0759347956 | ISBN-13: 9780759347953)

Put a complete business library at your fingertips with The Business & Company Resource Center. The BCRC is a premier online business research tool that allows you to seamlessly search thousands of periodicals, journals, references, financial information, industry reports, company histories and much more.


Global Economic Watch GEC Resource Center Printed Access Card  (ISBN-10: 1439040753 | ISBN-13: 9781439040751)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides you with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.


Meet the Author

About the Author

Mike Peng

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.

Reviews

Customer Reviews

"Readability was exceptional. I liked Peng's writing style."
— Verl Anderson, Dixie State College of Utah
"I find readability, accessibility, and writing style superb."
— Attila Yaprak, Wayne State University
"Wonderfully written! Good examples, style, easily explained!"
— George DeFeis, Monroe College