Éxito comercial, 5th Edition

  • Michael Scott Doyle University of North Carolina, Charlotte
  • T. Bruce Fryer University of South Carolina, Columbia
  • Ronald C. Cere Eastern Michigan University
  • ISBN-10: 1439086125
  • ISBN-13: 9781439086124
  • 544 Pages Paperback 
  • Previous Editions: 2001
  • © 2011 | Published
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About The Solution

Overview

The best-selling text for the Business Spanish course, ÉXITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently-used business terms and grammatical constructions, ÉXITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills.


Additional Product Information

Features/Benefits

  • Each chapter focuses on a particular Spanish-speaking region and details its commercial, geographical, and cultural realities in integrative, cross-referencing activities and readings.
  • The workbook includes the most important commonly used documents and letters needed to expedite international business transactions, and conflicts which occur on an ongoing basis, and a host of authentic activities that encourage the student to think critically about them.
  • The content-driven audio segments, on CD or online, encompass 14 telephone conversations that prepare students for the realities and problems encountered in the Spanish-speaking business world.
  • The Book Companion Site is designed to help instructors and students gain new insights into the workings of international commerce and trade. For instructors, the password-protected website offers chapter-specific PowerPoint presentations and transcripts for the audio and video components. Students enjoy self-correcting grammar and culture quizzes, "Navegando por Internet" exploration activities, up-to-date country profiles, information on "Posibilidades profesionales," and a recommended bibliography for further research.

What's New

  • DVD with captioning of of the ÉXITO COMERCIAL video, including two brand-new segments. One new segment corresponds to the material covered in Chapter 14: Las perspectivas para el futuro; the second segment models the beginning, middle and end of various types of job interviews.
  • "Integridad y ética empresariales" boxes highlight the growing importance of business ethics.
  • Updated Lectura comercial, Vista panorámica, and Lectura cultural sections in every chapter.
  • Revised as well as brand-new Minicaso práctico features incorporate a greater number of authentic business case studies.
  • Many all-new "Para pensar" sections develop language and critical thinking skills in authentic contexts that are highly relevant to the current business climate.
  • Greater emphasis on the Internet and new technologies woven throughout the chapters and readings.
  • Chapter vocabulary sections have been streamlined and fine-tuned to provide students with the terms and expressions essential for business.
  • Additional lexical variations expose students to many more alternate and regional expressions.
  • The "Posibilidades profesionales" section provides students with up-to-date online information regarding career opportunities.
  • All readings and activities have been revised and updated to reflect current business culture, practice and procedure, as well as modern developments such as technology and office equipment, electronic communication, e-commerce, computer-aided design and manufacturing.

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Bundle: Text + Student Activities Manual + Premium Web Site 3-Semester Printed Access Card
ISBN-10: 111122899X  | ISBN-13: 9781111228996


Printed Text + Premium Web Site 3-Semester Instant Access Code
ISBN-10:  1285327756  | ISBN-13:  9781285327754


Printed Text + SAM + Premium Web Site 3-Semester Instant Access
ISBN-10:  1418824224 | ISBN-13:  9781418824228


Table of Contents

PREFACE TO FIFTH EDITION.
1. EL COMERCIO GLOBAL Y EL CONTEXTO HISPANO: GEOGRAFIA, DEMOGRAFIA, IDIOMA Y CULTURA.
Integridad y ética empresariales. Lectura comercial: Los contextos del comercio global. La economía global. Para pensar. El comercio y los numerous. La geografía y la población mundial. Los idiomas del mundo y la creciente importancia del español. El comercio entre EUA e Hispanoamérica. Otros países donde se habla español. El idioma y la cultura en los negocios. Glosario de términos y conceptos fundamentals.
2. LA EMPRESA.
Integridad y ética empresariales. Lectura comercial:Organización y clasificación de la empresa commercial. Constitución de la empresa. Para pensar. Una vista panorámica de España. La actualidad económica española. Una vista panorámica de Guinea Ecuatorial
La actualidad económica guineoecuatoriana. Lectura cultural: Personalismo, individualismo y familia. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
3. LA GERENCIA.
Integridad y ética empresariales. Lectura comercial: Requisitos y modelos administrativos estadounidenses e hispanos. Para pensar. Una vista panorámica de México. La actualidad económica Mexicana. Lectura cultural. El estilo directivo hispano: honor, éxito, comunicación y trato social. Síntesis comercial y cultural. Actividades comunicativas
Análisis y comparación.
4. LA BANCA Y LA CONTABILDAD.
Integridad y ética empresariales. Lectura comercial: Custodia y control del dinero. Para pensar. Una vista panorámica de Guatemala. La actualidad económica guatemalteca. Una vista panorámica de Honduras. La actualidad económica hondureña. Lectura cultural: Banca, oportunidad, estabilidad, desarrollo y acceso. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
5. LOS BIENES RAICES Y EL EQUIPO.
Integridad y ética empresariales. Lectura comercial: Las inversiones de capital a largo y a corto plazo. Para pensar. Una vista panorámica de El Salvador. La actualidad económica salvadoreña. Una vista panorámica de Nicaragua. La actualidad económica nicaragüense
Lectura cultural. El campo y la ciudad. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
6. LA OFICINA.
Integridad y ética empresariales. Lectura comercial: Sistemas y equipo de la oficina moderna. Para pensar. Una vista panorámica de Costa Rica. La actualidad económica costarricense. Una vista panorámica de Panamá. La actualidad económica panameña
Lectura cultural: El hombre, la mujer y el empleo. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
7. LOS RECURSOS HUMANOS Y LAS RELACIONES LABORALES.
Integridad y ética empresariales. Lectura comercial: Contratación, pago y negociación laboral. Para pensar. Una vista panorámica de Venezuela. La actualidad económica venezolana. Lectura cultural: Actitudes ante el trabajo. Síntesis comercial y cultural
Actividades comunicativas. Análisis y comparación.
8. BIENES Y SERVICIOS.
Integridad y ética empresariales. Lectura comercial: Productos y servicios. Para pensar. Una vista panorámica de Colombia. La actualidad económica colombiana. Una vista panorámica de Ecuador. La actualidad económica ecuatoriana. Lectura cultural:actitudes hacia el tiempo y la tecnología. Síntesis comercial y cultural. Actividades comunicativas.
Análisis y comparación.
9. MARKETING I: MERCADOS Y PUBLICIDAD.
Integridad y ética empresariales. Lectura comercial: Segmentación del mercado y publicidad. Para pensar. Una vista panorámica del Perú. La actualidad económica peruana
Una vista panorámica de Bolivia. La actualidad económica boliviana. Lectura cultural:Lengua, lenguaje y anuncios. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
10. MARKETING II: COMPRAVENTA, TRANSPORTE Y ALMACENAJE
Integridad y ética empresariales. Lectura comercial: La compraventa y otras funciones del marketing. La venta del producto y su distribución. El transporte y el almacenaje. El control de riesgos. La estructuración de precios. Para pensar. Una vista panorámica de Chile. La actualidad económica chilena. Lectura cultural: Imperialismo español, religión y comercio. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
11. LAS FINANZAS.
Integridad y ética empresariales. Lectura comercial: El financiamiento, los inversionistas y la bolsa. Para pensar. Una vista panorámica de Paraguay. La actualidad económica paraguaya. Una vista panorámica de Uruguay. La actualidad económica uruguaya. Lectura cultural: Dinero, riqueza y estatus social. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
12. LA ENTRADA EN EL MERCADO INTERNACIONAL: LOS PAISES HISANOPARLANTES.
Integridad y ética empresariales. Lectura comercial: Al encuentro de mercados internacionales. Para pensar. Una vista panorámica de Argentina. La actualidad económica argentina. Una vista panorámica de Brasil. La actualidad económica brasileña. Lectura cultural: El viaje de negocios al extranjero. Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
13. LA IMPORTACION Y LA EXPORTACION.
Integridad y ética empresariales. Lectura comercial: Prácticas e intermediarios del comercio internacional. Integridad Iy ética empresariales. Una vista panorámica de la República Dominicana. La actualidad económica dominicana. Una vista panorámica de Cuba. La actualidad económica cubana. Lectura cultural: El ambiente legal de la importación y exportación. Síntesis comercial y cultural. Actividades comunicativas
Análisis y comparación.
14. LAS PERSPECTIVAS PARA EL FUTURO.
Integridad y ética empresariales. Lectura comercial: Preparación del gerente para el comercio internacional. Una vista panorámica de Puerto Rico. La actualidad económica puertorriqueña. Una vista panorámica de los Estados Unidos. La actualidad económica estadounidense . Lectura cultural: La presencia hispana en los Estados Unidos de América
Síntesis comercial y cultural. Actividades comunicativas. Análisis y comparación.
Apéndice 1:Protocolo telefónico.
Apéndice 2:Siglas y acrónimos.
Apéndice 3:Los números y sistemas de pesos, medidas, y temperature.
Apéndice 4:La entrevista de trabajo.
VOCABULARIO Español – Inglés.
VOCABULARIO Inglés – Español.

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

DVD  (ISBN-10: 0495907804 | ISBN-13: 9780495907800)

The Video presents eleven short scenarios that deal with the business topics of select chapters. Professional Spanish-speaking actors capture the realities of commerce and trade in Spanish-speaking communities and countries in a lively and authentic manner. Newly integrated pre- and post-viewing activities for each video segment now reside in a new, four-color text insert.


Student Activities Manual  (ISBN-10: 0495907790 | ISBN-13: 9780495907794)

The "Cuaderno de correspondencia y documentos comerciales" includes the most important and most frequently used letters and documents for communication in the international business world. Through the authentic selections and thought-provoking activities, students are exposed to various business transactions as well as the problems that may complicate them. The "Cuaderno" helps learners master not only the subject matter, but also the intricacies and nuances of communicating effectively in Spanish.


Audio CD-ROM, StandAlone  (ISBN-10: 0495907839 | ISBN-13: 9780495907831)

Fully integrated into the textbook through the "Al teléfono" activities, the Audio CD's fourteen telephone dialogues stress authentic linguistic, cultural, and commercial differences, not only between the U.S. and the Spanish-speaking world, but also among Hispanics themselves.


Premium Web Site 3-Semester Instant Access Code  (ISBN-10: 0538489243 | ISBN-13: 9780538489249)

Designed to help you succeed in your Spanish course, the premium website contains many useful student resources including video tutorials, interactive quizzing, web links, PowerPoint presentations, appendices, datasets, a glossary, and more. You'll receive access for 3 semesters.


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

DVD  (ISBN-10: 0495907804 | ISBN-13: 9780495907800)


Student Activities Manual  (ISBN-10: 0495907790 | ISBN-13: 9780495907794)

The "Cuaderno de correspondencia y documentos comerciales" includes the most important and most frequently used letters and documents for communication in the international business world. Through the authentic selections and thought-provoking activities, students are exposed to various business transactions as well as the problems that may complicate them. The "Cuaderno" helps learners master not only the subject matter, but also the intricacies and nuances of communicating effectively in Spanish.


Audio CD-ROM, StandAlone  (ISBN-10: 0495907839 | ISBN-13: 9780495907831)

Fully integrated into the textbook through the "Al teléfono" activities, the Audio CD's fourteen telephone dialogues stress authentic linguistic, cultural, and commercial differences, not only between the U.S. and the Spanish-speaking world, but also among Hispanics themselves.


Premium Web Site 3-Semester Instant Access Code  (ISBN-10: 0538489243 | ISBN-13: 9780538489249)

Designed to help you succeed in your Spanish course, the premium website contains many useful student resources including video tutorials, interactive quizzing, web links, PowerPoint presentations, appendices, datasets, a glossary, and more. You'll receive access for 3 semesters.


Meet the Author

About the Author

Michael Scott Doyle

Dr. Michael Scott Doyle (PhD, University of Virginia) is a Professor of Spanish, Translation Studies, and Business Spanish at the University of North Carolina at Charlotte. Dr. Doyle served as a Distinguished Visiting Professor of Spanish at the United States Air Force Academy (USAFA) during the 2013-2014 academic year. At UNC Charlotte he chaired the Department of Foreign Languages (1993-99) and served as Graduate Coordinator (1999-2003 and 2005-2009), Director of the Certificate in Business Spanish (1998-), and Director of the undergraduate and graduate Certificates in Translating and Translation Studies (2000-2012). He also chaired the Department of Spanish and Portuguese at San Diego State University (1991-93). To date, Dr. Doyle has 76 publications (64 single-authored), among them 13 books as well as book chapters, articles, essays, translations, interviews, and other contributions. Most recently, he is the author of a trilogy of articles on Business Language Studies, Business Spanish, and Language and Spanish for Specific Purposes: “Business Language Studies in the United States: On Nomenclature, Context, Theory, and Method” (focus issue of The Modern Language Journal); “Business Spanish in the United States: Evolution, Method and Markets” (Cuadernos de ALDEEU [Asociación de Licenciados y Doctores Españoles en los Estados Unidos; Spanish Professionals in America, Inc.]); and “Continuing Provisional Theoretical Cartography in the LSP Era” (Scholarship and Teaching on Languages for Specific Purposes [LSP]). He is certified by the American Translators Association (ATA) in both Spanish to English and English to Spanish translation.

T. Bruce Fryer

T. Bruce Fryer (PhD, University of Texas-Austin) is Distinguished Professor Emeritus of Spanish at the University of South Carolina-Columbia where he taught from 1970-2005. He worked with the Master’s of International Business Program for 28 years, and for sixteen years he directed Faculty Development in International Business workshops for Spanish professors through the Center for International Business (CIBER) at USC. He has worked in the area of language for business and the professions in Colombia, Costa Rica, Mexico, Venezuela, Costa Rica, Spain, Puerto Rico, and Trinidad and Tobago and he continues to serve on numerous editorial boards for business language instruction. He is co-author or editor of twenty articles or chapters dealing with the preparation of teachers for the professions, appearing in the Modern Language Journal, Hispania, and Foreign Language Annals, and 15 books including Spanish for the Business Traveler, and Spanish and Portuguese for Business and the Professions (AATSP), along with this text. Results of his Fulbright study in Equatorial Guinea were published in the Afro-Hispanic Review. In a career spanning 50 years, he has taught Spanish language, linguistics, and culture at all levels of instruction. He currently teaches at the University of South Carolina-Beaufort.

Ronald C. Cere

Ronald C. Cere (Ph.D., New York University) is a Professor of Spanish in Eastern Michigan University's (EMU) Language and International Trade Program and has taught Business Spanish since 1975 at various U.S. universities and for Fortune 500 companies, notably MASCO Corp. He has published numerous books, manuals, and articles for Colección Iberia, McGraw-Hill, Hispania, Canadian Modern Language Journal, The American Association of Teachers of Spanish and Portuguese (AATSP), and Dimensions, and has delivered over 150 presentations, seminars, and workshops nationally and internationally on commercial Spanish and other foreign language subjects, especially cross-cultural communication. Professor Cere co-chaired EMU's annual conference on Language and Communication for World Business and the Profession, was Director of the Career Division of the AATSP, organizations, such as the American Council on the Teaching of Foreign Languages, the Modern Language Association, the Southern Conference on Language Teaching, the American Association of Teachers of Spanish and Portuguese, and the Society of Training and Development.