Cengage Learning

Higher Education

Cultural Anthropology: An Applied Perspective, 7th Edition

  • Gary Ferraro Professor Emeritus, University of North Carolina at Charlotte
  • ISBN-10: 0495804096  |  ISBN-13: 9780495804093
  • 456 Pages
  • Previous Editions: 2008, 2006, 2001
  • © 2008 | Published
  • Newer Edition Available



CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE is the most applied, contemporary and student-relevant cultural anthropology text on the market today. While providing all the key material traditionally taught in the introductory course, the book emphasizes current, real world applications of the principles and practices of anthropology.CULTURAL ANTHROPOLOGY teaches students to apply the theories, insights, and methods of cultural anthropology to those situations that they are likely to encounter in their personal and professional lives. Through Ferraro’s lucid narrative and wealth of modern examples, students come to understand how they can use anthropology today. The popular feature "Cross-Cultural Miscues" uses real-life examples of cross-cultural misunderstandings and issues to illustrate ’culture at work,’ helping students see the importance of understanding and appreciating not only other cultures, but their own, as well. Also, the highly relevant, contemporary examples-ranging from a look at specialized vocabularies as illustrated by "chickspeak," (the language of single, urban, upwardly mobile women) the war in Iraq, and environmental degradation-will help students better understand and participate in the globalized world around them.

Features and Benefits

  • Ferraro’s text has a well-deserved reputation for being student relevant and contemporary. "Contemporary Issues" boxes identify basic concerns of anthropologists today and emphasize the usefulness and implications of anthropological research and work.
  • Applied anthropology is specifically outlined and defined in Chapter 3, which is entirely focused on the history, methods, and areas of applied anthropology. Student relevancy is highlighted throughout.
  • "Cross-Cultural Miscues" boxes emphasize the applied nature of anthropology by adopting a more human interest approach. Many of these boxes illustrate how the social customs, behaviors, and folkways of everyday life affect the way people act and often misunderstand each other. These are now available via CengageNOW, as well as the Companion Website.
  • The important theme of globalization is woven throughout the text. For example, Chapter 12, "Social Stratification," includes a section on global stratification�the relationships between rich countries and poor countries in the global system.
  • A discussion of the effects of globalization is found in Chapter 16, "Culture Change and Globalization," including loss of jobs through outsourcing, environmental degradation, increased health risks, and dependence on synthetic drugs. Also included is a new look at two different responses to globalization: the Indian approach of training millions of high-tech experts to control a large segment of the IT industries; and Al Qaeda, which exports hate and terrorism.
  • Each chapter opens with a vivid introduction, including a rich and lively photograph and a "What We Will Learn" outline. Presented in the form of questions, "What We Will Learn" sections are an important part of the text's framework for understanding the material. Students can reference these questions as they read through the chapter to ensure that they have a grasp on the most essential concepts.
  • A point-by-point "Summary" at the end of every chapter gives students another opportunity to review key elements. "Key Terms" defined in the text's glossary are highlighted following the "Summary, as well as in the running glossary.
  • "Questions for Further Thought": These questions appear in each "Applied Perspective" box and encourage students to think about the ways anthropologists are working in the world today.
  • "Click" feature: Appearing in each "Chapter Objective", this feature guides students to media resources appropriate for that chapter (ARC, NOW and Mobile Content).

Table of Contents

1. What is Anthropology?
2. The Concept of Culture.
3. Applied Anthropology.
4. The Growth of Anthropological Theory.
5. Methods in Cultural Anthropology.
6. Language and Communication.
7. Getting Food.
8. Economics.
9. Marriage and the Family
10. Kinship and Descent.
11. Sex and Gender.
12. Social Stratification.
13. Political Organization and Social Control.
14. Supernatural Beliefs.
15. Art.
16. Culture Change and Globalization.

What's New

  • The book has been updated with new topics and textual examples, making its coverage thoroughly contemporary. The Seventh Edition includes new information on post-Katrina New Orleans (Chapter 1);diabetes and obesity (Chapter 1); Native Americans and the casino/gaming industry (Chapter 5); communication through text messaging (Chapter 6); free trade (Chapter 8); and transgendered individuals (Chapter 11).
  • New locator maps have been added that link to boxed features and in-text examples, to help students identify the cultures being discussed in their geographical context.
  • Distribution maps, previously a media feature, are now an integral part of this new edition. Examples include: Distribution of HIV/AIDS (Chapter 5), Languages of the World (Chapter 6), Historically Known Foragers (Chapter 7), and Major World Religions (Chapter 14).
  • The Seventh Edition includes new pedagogical components, such as chapter objectives with a media integration feature (Called "Click") that provides tips on how to integrate CengageNow, Mobile Content, and the Anthropology Resource Center.
  • A world map has been moved to the front inside cover for quick reference to the locations of the cultural groups discussed in text.
  • The book is now available with CengageNOW, which includes chapter tutorials, additional "Cross-Cultural Miscue" scenarios, questions that can be assigned, current events articles with questions, and map exercises.
  • Cengage Learning Audio Study for Ferraro’s CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE, SEVENTH EDITION features MP3-ready Audio Lecture Overviews for each chapter and a comprehensive audio glossary of key terms for quick study and review. Whether walking to class, doing laundry, driving to work, or studying at their desk, students now have the freedom to choose when, where, and how they interact with their audio-based educational media. Students may purchase access to Cengage Learning Audio Study online at www.iChapters.com.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

CengageNOW, InfoTrac® 1-Semester Instant Access Code  (ISBN-10: 0495392006 | ISBN-13: 9780495392002)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want.

Instructor’s Manual with Test Bank  (ISBN-10: 0495100153 | ISBN-13: 9780495100157)

Written by Gary Ferraro, this manual for instructors includes chapter outlines, learning objectives, lecture and classroom suggestions, student assignments, Internet and InfoTrac College Edition exercises, as well as a film/video resource guide for each chapter. The test items consist of 5-40 multiple-choice questions and 10-15 true/false questions with page references, along with completion and essay questions for each chapter. A concise user guide for InfoTrac College Edition is included as an appendix.

ExamView® (Windows/Macintosh)  (ISBN-10: 0495100137 | ISBN-13: 9780495100133)

Create, deliver, and customize tests and study guides (both print and online) in minutes with this easy to use assessment and tutorial system. ExamView offers both a Quick Test Wizard and an Online Test Wizard that guide you step-by-step throughout the process of creating tests, while its unique "WYSWYG" capability allows you to see the test you are creating on screen exactly as it will print or display online. You can build tests of up to 250 questions using up to 12 question types. Using ExamView’s complete word processing capabilities, you can enter an unlimited number of new questions or edit existing questions.

Anthropology Resource Center Printed Access Card  (ISBN-10: 0495127434 | ISBN-13: 9780495127437)

This online resource center offers many useful study tools including interactive maps, learning modules.

AIDS in Africa DVD  (ISBN-10: 0495171832 | ISBN-13: 9780495171836)

Expand your students’ global perspective of HIV/AIDS with this award-winning documentary series focused on controlling HIV/AIDS in Southern Africa. Films focus on caregivers in the faith community; how young people share messages of hope through song and dance; the relationship of HIV/AIDS to gender, poverty, stigma, education, and justice; and the story of two HIV-positive women helping others.

Visual Anthropology VHS  (ISBN-10: 0534566510 | ISBN-13: 9780534566517)

Bring engaging anthropology concepts to life with this dynamic 60-minute video from Documentary Educational Resources and Wadsworth Publishing. Video clips highlight key scenes from more than 30 new and classic anthropological films that serve as effective lecture launchers.

Anthropology Resource Center Instant Access Code  (ISBN-10: 0495394548 | ISBN-13: 9780495394549)

This hands-on online center offers a wealth of information and useful tools for both instructors and students in all four fields of anthropology: cultural anthropology, physical anthropology, archaeology, and linguistics. It includes interactive maps, learning modules, video exercises, and breaking news in anthropology.

Instructor’s Edition  (ISBN-10: 0495100099 | ISBN-13: 9780495100096)

The instructor’s Edition contains the student version of the book as well as an informative visual preface.

Student Supplements

CengageNOW, InfoTrac® 1-Semester Instant Access Code  (ISBN-10: 0495392006 | ISBN-13: 9780495392002)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want.

Nazare: Women & Men in a Prebureaucratic Portuguese Fishing Village  (ISBN-10: 0030433827 | ISBN-13: 9780030433825)

Anthropology Resource Center Printed Access Card  (ISBN-10: 0495127434 | ISBN-13: 9780495127437)

For students, this hands-on, pass code protected resource center provides an exciting new way to learn about all four fields of anthropology. Accessible, 24 hours a day, the Wadsworth Anthropology Resource Center encourages students to experience the excitement of anthropology by getting them actively involved with the science. Students can choose their field of study and select engaging activities such as Map Exercises, Video Exercises, Meet the Scientists and more. For instructors, the Resource center includes a gateway to time-saving teaching tools, such as image banks, sample syllabi and more. Visit www.academic.cengage.com/anthropology/ for a demonstration of this site.

Anthropology Resource Center Instant Access Code  (ISBN-10: 0495394548 | ISBN-13: 9780495394549)

This hands-on interactive learning resource reinforces key concepts in the four main fields of anthropology: cultural anthropology, physical anthropology, archaeology, and linguistics. Experience the fun of learning with dynamic exercises and contemporary video clips with critical-thinking questions. Use the learning modules, map exercises, the latest breaking news and interactive exercises to help you prepare for exams and conduct research for papers.

The Tiwi of North Australia  (ISBN-10: 0030120195 | ISBN-13: 9780030120190)

This examination of the colorful Tiwi culture from the late 1920’s to the 1980’s provides a broad picture of cultural change and modernization in a hunting and food gathering tribe. The first half focuses on marriage contracts and their relationships to other aspects of Tiwi social structure, and the second half examines the Tiwis’ response to modern influences.

Meet the Author

Author Bio

Gary Ferraro

Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad.