Instructor’s Resource CD-ROM
(ISBN-10: 0324360975 | ISBN-13: 9780324360974)
The Instructor’s Resource CD-ROM contains valuable instructor resources on one easy-to-use CD-ROM: the Test Bank, ExamView Testing Software, the Instructor’s Manual, PowerPoint presentation slides, and data sets for cases.
(ISBN-10: 0324539045 | ISBN-13: 9780324539042)
The Comprehensive Video Library introduces students to marketing research challenges in a variety of interesting businesses. Video cases in this expanded library guide students through problem analysis, problem solving, and application of chapter concepts. Suggested solutions and teaching notes for the video cases are included in the Instructor’s Manual.
SPSS Statistical Software 14.0
(ISBN-10: 0324537417 | ISBN-13: 9780324537413)
Have your students use the newest version of this powerful software from SPSS, SPSS 14.0 Student version allows analysis of the variables and statistical techniques covered in the book. Select cases in the text contain downloadable SPSS data sets to work with. SPSS 14.0 is available as an optional bundle with the new edition.
List Price = $31.95
| College Bookstore Wholesale Price = $23.50