Global Business, 2nd Edition

  • Mike Peng University of Texas at Dallas
  • ISBN-10: 1439042241
  • ISBN-13: 9781439042243
  • 656 Pages Hardcover 
  • Previous Editions: 2010, 2009
  • © 2011 | Published
  • College Bookstore Wholesale Price = $239.25 
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About The Solution

Overview

Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 2E by renowned international instructor, author, and consultant Mike Peng is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Author Mike Peng answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments, including the impact of the 2008-2009 global economic crisis. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective.


Additional Product Information

Features/Benefits

  • UNIQUE STRATEGIC PERSPECTIVE GIVES STUDENTS A BETTER UNDERSTANDING OF WHY FIRMS SUCCEED IN HIGHLY COMPETITIVE GLOBAL ENVIRONMENTS. This edition continues its unique coverage, asking the big question, "What determines the success and failure of firms around the globe?" The book highlights the managerial implications of global business with integrated coverage from an institution-based view (IBV) and resource-based view (RBV) not offered in other texts.
  • EXCLUSIVE COVERAGE DELVES INTO THE MOST IMPORTANT TOPICS WITHIN TODAY'S GLOBAL BUSINESS. The book draws on the latest, most comprehensive range of research to present topics most important to today's global managers. This edition highlights leveraging resources and capabilities; global entrepreneurship; managing global competitive dynamics; diversifying, acquiring, and restructuring across borders; governing the corporation around the globe; and managing corporate social responsibility.
  • MORE THAN 50 CASES CONTRIBUTED BY PROFESSIONALS AROUND THE WORLD CHALLENGE STUDENTS' GLOBAL PERSPECTIVES. Woven throughout this edition, a variety of engaging cases brings concepts into practical perspective. An international team of global business scholars as well as a variety of successful practitioners have contributed to this most extensive set of cases, providing varying authoritative perspectives on contemporary issues. In addition, video cases narrated by business leaders from across the globe demonstrate actual global practices in action.
  • DEBATES AND EXTENSIONS SECTIONS IN EVERY CHAPTER ENGAGE STUDENTS IN CUTTINGE-EDGE DEBATES AND ENCOURAGE THEM TO THINK CRITICALLY. These captivating discussions highlight how global business is a dynamic organism that is constantly changing. The Savvy Manager features that follow focus on important lessons for students pursuing interests in strategic management.
  • CENGAGENOW™ COURSE MANAGEMENT SYSTEM OFFERS TIME-SAVING ONLINE TEACHING AND LEARNING RESOURCES. Organized around the essential activities in your course -– lecturing, creating assignments, grading, quizzing, and tracking student progress -- this robust online course management system gives you the more control in less time and delivers better student outcomes -- NOW. A Personalized Study diagnostic tool empowers students to master concepts, prepare for exams, and become more involved in class.

What's New

  • NEW "PENG ATLAS" SECTIONS EMPHASIZE THE GEOGRAPHICAL DIMENSION OF INTERNATIONAL BUSINESS. These unique sections at the end of each part in the text highlight European and world geography that corresponds with the text concepts. Four to six maps in each atlas address wide-ranging topics such as emerging economies, imports/exports, CO2 emissions, and the flow of FDI. End-of-chapter review questions correspond with the maps and further emphasize the impact of geography on business decisions.
  • NEW "GLOBAL ACTION" END-OF-CHAPTER EXERCISES PROVIDE INTERNET-BASED RESEARCH ASSIGNMENTS. Global Action exercises strengthen students' critical thinking and research skills while providing up-to-the-minute examples and current events with links using GlobalEDGE--the most current global business information website maintained by Michigan State University.
  • NUMEROUS NEW REFERENCES, EXAMPLES AND INFERENCES WOVEN THROUGHOUT THIS EDITION REFLECT THE 2008-2009 WORLD ECONOMIC CRISIS. This edition references the world economic crisis throughout the book and explores economic situations in depth with extended cases, such as HRM in Recession (Ch. 15), GE Capital (Ch. 16), and Iceland's banking meltdown (Integrative Case 2.1).
  • SUBSTANCIAL NEW SECTION ON CORPORATE FINANCE PROVIDES UNIQUE EVIDENCE-BASED INSIGHTS NOT FOUND IN OTHER BOOKS. In response to requests from instructors like you, author Mike Peng has added significant new coverage of corporate finance in Chapter 16 to better prepare students for today's world business.
  • NEW EXTENDED, INTEGRATED CASES EXAMINE THE GLOBAL EXPANSION OF TODAY'S SUCCESSFUL FIRMS. To keep this edition totally current, seven new extended, integrative cases focus on the global expansion of firms, such as Mary Kay (US), Huawei (China), and Embraer (Brazil). Cases also address global industries, such as ethanol production and motion pictures. Dozens of new shorter opening cases, closing cases, and In Focus cases feature familiar brands or firms, including Avon, Barbie/Mattel, Amazon, Kikkoman, Opel, Danone, Li & Fung, Nomura, and Tata Motors.
  • ENTIRELY NEW SET OF 50LESSONS VIDEO CASES PROVIDES YOUR STUDENTS WITH A CURRENT GLOBAL PERFPECTIVE. Insightful interviews with an array of noted international business leaders provide a true global perspective that draws students into the action. These engaging videos provide insights from leaders, such as E. Neville Isdell of Coca-Cola, Jean Sweeney of 3M, and Lord Kalms of Dixons Group, as well as management academics, including Philip Kotler of Northwestern University and Andrew Kakabadse of Cranfield University.

Best Buy Packages

Other Popular Packages

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Cengage Learning representative for more information.


Bundle: Text + Management CourseMate with eBook Printed Access Card
ISBN-10: 1111416230 | ISBN-13: 9781111416232
List Price = $336.95  | CengageBrain Price = $269.49  | College Bookstore Wholesale Price = $249.25

This Bundle Includes:

  • Global Business
    List Price = $322.95  | CengageBrain Price = $257.99  | College Bookstore Wholesale Price = $239.25
  • Management CourseMate with eBook Printed Access Card
    List Price = $202.95  | College Bookstore Wholesale Price = $150.00


Table of Contents

PART 1: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.
4. Leveraging Resources and Capabilities.
PengAtlas Part 1.
Part 1 Integrative Cases.
PART 2 ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
PengAtlas Part 2.
Part 2 Integrative Cases.
PART 3 STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning Around the World.
PengAtlas Part 3
Part 3 Integrative Cases
PART 4 BUILDING FUNCTIONAL EXCELLENCE.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Financing and Governing the Corporation Globally.
17. Managing Corporate Social Responsibility Globally.
PengAtlas Part 4
Part 4 Integrative Cases

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor's Resource Key DVD  (ISBN-10: 0538476044 | ISBN-13: 9780538476041)

Place all of the teaching resources you need at your fingertips with this all-in-one resource for global business. Find everything you need to plan, teach, grade, and assess student understanding and progress. This DVD includes the Instructor's Manual, ExamView® computerized test bank, and PowerPoint® slides, as well as 17 new, brief videos for this edition provided by 50Lessons.


Management CourseMate with eBook Instant Access Code  (ISBN-10: 1111376417 | ISBN-13: 9781111376413)

Bring today's global concepts to life for your students with the dynamic, interactive learning and study tools as well as exam preparation resources on this site. This optional site gives students effective study tools, including Powerpoint slides, interactive flashcards and quizzes, learning games, and learning objectives for quick review. Four interactive maps help students gain a deeper understanding of global business concepts. To review this site, add Peng's Global Business 2e to your bookshelf at www.cengage.com/login.

List Price = $177.00  | CengageBrain Price = $177.00  | College Bookstore Wholesale Price = $177.00


Interactive eBook  (ISBN-10: 1111302464 | ISBN-13: 9781111302467)

List Price = $168.95  | College Bookstore Wholesale Price = $125.50


Management CourseMate Instant Access Code  (ISBN-10: 1111376611 | ISBN-13: 9781111376611)

List Price = $177.00  | College Bookstore Wholesale Price = $177.00


WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 1111300151 | ISBN-13: 9781111300159)

Jumpstart your course with customizable rich content that's specific to GLOBAL BUSINESS,2E within this valuable Course Management System! Easily blend, add, edit, reorganize, or delete content to meet your needs. You'll find text-specific media assets, quizzing, weblinks, discussion topics, games to enhance learning, interactive maps, flashcards and more to supplement the classroom experience and ensure that students leave with the resources they need to succeed. You even can use this effective resource as an integrated solution for distance learning or a Web-enhanced course.

List Price = $37.50  | CengageBrain Price = $37.50  | College Bookstore Wholesale Price = $37.50


WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 1111300178 | ISBN-13: 9781111300173)

Jumpstart your course with customizable rich content that's specific to GLOBAL BUSINESS,2E within this valuable Course Management System! Easily blend, add, edit, reorganize, or delete content to meet your needs. You'll find text-specific media assets, quizzing, weblinks, discussion topics, games to enhance learning, interactive maps, flashcards and more to supplement the classroom experience and ensure that students leave with the resources they need to succeed. You even can use this effective resource as an integrated solution for distance learning or a Web-enhanced course.

List Price = $37.50  | CengageBrain Price = $37.50  | College Bookstore Wholesale Price = $37.50


CengageNOW Instant Access Code  (ISBN-10: 1111302480 | ISBN-13: 9781111302481)

Designed by instructors for instructors, this easy-to-use online resource saves you time with resources that mirror the way you teach. Easily prepare lectures, create assignments and quizzes, grade, and tracking student progress with CenageNOW™. A Personalized Study diagnostic tool empowers students to master concepts, prepare for exams, and become more involved in class. Four interactive maps bring lessons in geography to life while providing additional reinforcement of various global business topics.

List Price = $89.00  | CengageBrain Price = $89.00  | College Bookstore Wholesale Price = $89.00


Global Economic Watch GEC Resource Center Printed Access Card  (ISBN-10: 1439040753 | ISBN-13: 9781439040751)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides educators with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.

List Price = $26.95  | College Bookstore Wholesale Price = $20.00


Global Economic Crisis Online Instant Access Code  (ISBN-10: 1439040745 | ISBN-13: 9781439040744)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides educators with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.

List Price = $19.00  | CengageBrain Price = $19.00  | College Bookstore Wholesale Price = $19.00


Global Business, International Edition  (ISBN-10: 0538475536 | ISBN-13: 9780538475532)

Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 2E, International Edition by renowned international instructor, author, and consultant Mike Peng is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Author Mike Peng answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments, including the impact of the 2008-2009 global economic crisis. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective.

List Price = $322.95  | College Bookstore Wholesale Price = $239.25


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Management CourseMate with eBook Instant Access Code  (ISBN-10: 1111376417 | ISBN-13: 9781111376413)

Expand your understanding of the global concepts you need for the grade you want in now and professional global business success later with this invaluable, optional GLOBAL BUSINESS CourseMate website. This interactive website offers a rich array of learning resources, including self-study interactive quizzes, games to enhance learning, four interactive maps, and interactive flashcards as well as learning objectives for quick review. To purchase access to this site, please visit www.CengageBrain.com.

List Price = $177.00  | CengageBrain Price = $177.00  | College Bookstore Wholesale Price = $177.00


Interactive eBook  (ISBN-10: 1111302464 | ISBN-13: 9781111302467)

List Price = $168.95  | College Bookstore Wholesale Price = $125.50


Management CourseMate Instant Access Code  (ISBN-10: 1111376611 | ISBN-13: 9781111376611)

List Price = $177.00  | College Bookstore Wholesale Price = $177.00


WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 1111300151 | ISBN-13: 9781111300159)

Stay connected to your instructor, classmates, and textbook content! More than just an interactive study guide, WebTutor is an anytime, anywhere online learning solution that keeps you connected to your textbook, instructor, and classmates with useful weblinks, videos, assignment reminders, and other useful course materials.

List Price = $37.50  | CengageBrain Price = $37.50  | College Bookstore Wholesale Price = $37.50


WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 1111300178 | ISBN-13: 9781111300173)

Stay connected to your instructor, classmates, and textbook content! More than just an interactive study guide, WebTutor is an anytime, anywhere online learning solution that keeps you connected to your textbook, instructor, and classmates with useful weblinks, videos, assignment reminders, and other useful course materials.

List Price = $37.50  | CengageBrain Price = $37.50  | College Bookstore Wholesale Price = $37.50


CengageNOW Instant Access Code  (ISBN-10: 1111302480 | ISBN-13: 9781111302481)

CengageNOW™ helps you study in less time to earn the grade you want NOW. This easy-to-use online resource creates a personalized study plan that identifies gaps in your learning and tailors interactive and multimedia learning tools, including e-lectures, flashcards and Powerpoint® slides, to your specific learning style. Four interactive maps bring lessons in geography to life while providing additional learning on various global business topics.

List Price = $89.00  | CengageBrain Price = $89.00  | College Bookstore Wholesale Price = $89.00


Global Economic Watch GEC Resource Center Printed Access Card  (ISBN-10: 1439040753 | ISBN-13: 9781439040751)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides you with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.

List Price = $26.95  | College Bookstore Wholesale Price = $20.00


Global Economic Crisis Online Instant Access Code  (ISBN-10: 1439040745 | ISBN-13: 9781439040744)

The current global economic crisis leaves more and more questions unanswered every day and presents "one of the most teachable moments of the century." South-Western delivers the solution. The Global Economic Crisis Resource Center is an online one-stop shopping location that provides you with current news, journal articles, videos, podcasts, PowerPoint® slides, test questions, and much more.

List Price = $19.00  | CengageBrain Price = $19.00  | College Bookstore Wholesale Price = $19.00


Global Business, International Edition  (ISBN-10: 0538475536 | ISBN-13: 9780538475532)

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. GLOBAL BUSINESS, 2E, International Edition by renowned international instructor, author, and consultant Mike Peng is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Author Mike Peng integrates both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples in every chapter that reflects the most recent global developments, including the impact of the 2008-2009 global economic crisis. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally, including Brazil's Embraer, China's Hauwei, and India's Tata Motors. All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 2E, International Edition you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.

List Price = $322.95  | College Bookstore Wholesale Price = $239.25


Meet the Author

About the Author

Mike Peng

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.

Reviews

Customer Reviews

"Readability was exceptional. I liked Peng's writing style." - Verl Anderson, Dixie State College of Utah
— Verl Anderson
"I find readability, accessibility, and writing style superb." - Attila Yaprak, Wayne State University
— Attila Yaprak
"Wonderfully written! Good examples, style, easily explained!" - George DeFeis, Monroe College
— George DeFeis

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