Business Communication: Process and Product, 7th Edition

  • includes meguffey.com Printed Access Card
  • Mary Ellen Guffey Los Angeles Pierce College
  • Dana Loewy California State University, Fullerton
  • ISBN-10: 0538466251
  • ISBN-13: 9780538466257
  • 672 Pages Hardcover 
  • Previous Editions: 2008, 2006, 2003
  • © 2011 | Published
  • College Bookstore Wholesale Price = $198.25 
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About The Solution

Overview

BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, BC:PP offers the most up-to-date and best researched text on the market. The 7th edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses.


Additional Product Information

Features/Benefits

  • Aplia. The 7th Edition offers faculty the chance to use this online, interactive tool that ensures students review fundamental grammar and mechanics and understand key concepts. Aplia improves learning by increasing student effort and engagement without requiring more work from instructors.
  • Premium Web Site. www.meguffey.com gives the instructors and students one convenient place to find downloadable supplements such as the complete Instructor's Manual, PowerPoint slides, transparency masters, test bank, and solutions to most activities.
  • Self-contained report projects in Chapter 12 allow students to forgo research and instead focus on the analysis of the information provided to them.
  • Unrivaled Author Support. Mary Ellen Guffey is highly responsive to instructors' needs and suggestions. As a "partner in the classroom," she maintains continuous communication with instructors, offering guidance and advice for teaching the course. Guffey initiates communication with the market through her Website, e-mail correspondence, and quarterly newsletters.
  • Model Documents with Callouts. An abundant use of accurately written and formatted model documents allows students to see and understand strategies highlighted in the text. New intercultural communication model documents help students readily see differences in cultural adaptation.
  • 3-x-3 Writing Process provides students with a three-step strategy for developing effective communication.
  • Ethics Questions, in the margin of the chapters, challenge students to formulate ethical responses to realistic business communication dilemmas.
  • AACSB Competencies. All learning objectives, correlating content relative to AACSB competencies are reviewed to ensure that institutions meet current standards.
  • Real-World Applications. Numerous case studies, examples, and applications illustrate how business communication concepts are applied in the workplace. Students will better understand today's digital work environment and business communication strategies. Zooming in case studies introduce students to businesses and their business communication challenges. Realistic homework activities add interest and relevance.
  • Comprehensive, Web-Supported, Integrated Learning/Teaching System. Guffey makes it easy to create and administer a Web-enhanced course. The textbook and Web site are integrated to give students alternatives for studying and reinforcing their understanding of chapter topics.
  • Prebuilt Course. The seventh edition provides a complete plan to help new and experienced instructors prepare quickly. New lecture notes and triple option PowerPoint® slides simplify lecture preparation and save instructors time.
  • Independent Grammar Review. Grammar/mechanics exercises in every chapter present a structured review to guide students through all of the rules that will help students write clearly and professionally.

What's New

  • The seventh edition offers market-leading instructor resources to save new and experienced instructors time and make creating dynamic learning experiences easy. Guffey provides a totally integrated teaching system, with a comprehensive Instructor's Manual offering an exceptional collection of resources to enhance instructor effectiveness in the classroom.
  • NEW Chapter 7 is dedicated solely to digital media to acquaint students with the latest trends in workplace communication technology.
  • NEW EXPANDED COVERAGE of digital tools and media carefully explain and illustrate how to professionally use these tools in today's increasingly connected workplace. All chapters have been enhanced to reflect the use of new digital tools. For example, Chapter 9 covers managing negative news on Facebook, Twitter, and other Web sites to enable readers to be able to deal with unhappy customers in cyberspace. These enhancements are reflected in every chapter and ensure students have the most up-to-date and best-researched textbook on the market.
  • NEW Interactive case studies, at www.meguffey.com, help students apply business communication principles to a variety of realistic communication situations. The purpose of the In the Loop simulation, for example, is for students to apply communication principles during a crisis situation. Students play the role of an assistant manager in this simulation, which is faced with a crisis situation and is required to handle internal and external communication, including the use of Twitter.
  • NEW Video focused on social media and titled "Technology in the Workplace" demonstrates the proper use of technology in today's workplace, including the use of social networking sites.
  • NEW "Chat About It" questions in every chapter create opportunities for stimulating healthy in-class or online discussion of chapter topics. NEW margin notes aid student retention of chapter concepts by adding questions in the margins that facilitate comprehension and generate classroom discussion.
  • Numerous new figures and model documents illustrate the professional uses of the latest digital media at work, including the use of Twitter, instant messages, podcasts, blogs, and wikis. This coverage helps students understand the difference between professional rather than social applications. See examples of these in Figures 7.3, 7.6, and 9.7.
  • Expanded, certified test bank includes more questions in every chapter and a new question-selection guide that allows instructors to easily design tests based on content, difficulty level, and question type. Approximately half of the end-of-Chapter Activities and Cases are new or have been refreshed to offer the most complete, descriptive, understandable, and relevant activities and cases on the market.

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ISBN-10:  1133623492 | ISBN-13:  9781133623496
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Table of Contents

PART I: COMMUNICATION FOUNDATIONS.
1. Effective and Ethical Communication at Work.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
PART II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
PART III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive Messages.
PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS.
11. Business Report Basics.
12. Informal Business Reports.
13. Proposals and Formal Reports.
14. Business Presentations.
PART V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters.
16. Interviewing and Following Up.
Appendixes.
A: Grammar and Mechanics Guide.
B: Document Format Guide.
C: Documentation Guide.
D: Correction Symbols.
End Matter.
Key to C.L.U.E. Review Exercises.
Glossary.
Notes.
Acknowledgments.
Index.

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor's Resource CD-ROM  (ISBN-10: 0538473134 | ISBN-13: 9780538473132)

The entire Instructor’s Manual, an enhanced version of the PowerPoint® presentation slides, ExamView® software, printed test banks, and the transparency masters as Word documents is on one convenient CD.


PowerPoint®  (ISBN-10: 0538473142 | ISBN-13: 9780538473149)

New slides have been added to every chapter to reflect content changes in the textbook. New design provides an updated, contemporary professional standard presentation in PowerPoint design.


Test Bank  (ISBN-10: 0538473169 | ISBN-13: 9780538473163)

Nearly 75 percent of the test bank questions for the Seventh Edition are new. The author has scrutinized every question to be sure it is stated as clearly, positively, and accurately as possible. Every chapter has 40 to 50 multiple-choice questions, 40 true-false questions, 20 fill-in questions, and 5 essay questions (new to this edition). Feedback and answers are provided. In addition, questions are identified by difficulty (5 = most difficult) and type (application, conceptual, or definition). Questions also are identified by learning objective and AACSB labels so that instructors can balance their tests to represent class emphases. New test planning guide simplifies the process of selecting test questions.


Instructor's Manual  (ISBN-10: 053847324X | ISBN-13: 9780538473248)

New and experienced teachers will find invaluable teaching ideas and materials include a prebuilt course plan, daily ideas, and chapter assignments; course planning and classroom management tips; sample course schedules and syllabi; evaluation/grading methods; collaboration tips and activities; technology tips for each chapter; a guide to grammar review; lecture focus, overview, and lecture notes for every chapter; suggested answers for chapter review and critical thinking questions; suggested responses and solutions for case study questions and applications; transparency master solutions for all letter- and memo-writing activities; and a video discussion guide for two sets of videos: Building Workplace Skills and Bridging the Gap. NEW solutions for updated activities. NEW lecture outlines and lecture enhancements. NEW transparency masters to reflect updated textbook content. New video discussion guide for "Technology in the Workplace" video.


Instructor's Premium Website Instant Access Code  (ISBN-10: 1111738130 | ISBN-13: 9781111738136)


Transparency Acetates  (ISBN-10: 0538475072 | ISBN-13: 9780538475075)

Written by the author, approximately 190 acetates and masters summarize, supplement, and highlight course concepts. The transparency packet contains 1-, 2-, and 4-color acetates and masters with chapter outlines, text figures, enrichment material, and solutions to key problems. The Instructor’s Manual contains 190 additional transparency masters with solutions to letter- and memo-writing activities as well as to most end-of-chapter writing improvement exercises. This totals over 380 pages of transparency masters and acetates—probably the biggest (and best) transparency support package in the field. The transparency packet has proved exceptionally useful when instructors teach in rooms without computer facilities. New content has been added to the transparency masters to reflect corresponding changes in the textbook.


CengageNOW with eBook Instant Access Code  (ISBN-10: 1111577099 | ISBN-13: 9781111577094)

Succeed in your business communication course with CengageNOW, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Cengage Learning Write Experience with 2.0 Powered by My Access with eBook Instant Access Code  (ISBN-10: 1111778620 | ISBN-13: 9781111778620)

Successfully complete your business communication writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence

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WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 084004707X | ISBN-13: 9780840047076)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $39.00  | College Bookstore Wholesale Price = $39.00


WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0538474319 | ISBN-13: 9780538474313)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $39.00  | CengageBrain Price = $39.00  | College Bookstore Wholesale Price = $39.00


Aplia Instant Access  (ISBN-10: 1111958947 | ISBN-13: 9781111958947)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7th Edition. Aplia has already helped more than a million students succeed in college classes.

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


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Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7th Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. You'll also receive access to Write Experience 2.0, an innovative system that scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


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Instructor's Edition  (ISBN-10: 0538473118 | ISBN-13: 9780538473118)


Cengage Learning Write Experience Vantage Printed Access Card  (ISBN-10: 0538473185 | ISBN-13: 9780538473187)

The Cengage Learning's Write Experience technology is the first in higher education to offer students the opportunity to improve their writing and analytical skills without adding to the instructor's workload. Offered through an exclusive agreement with Vantage Learning, the creator of the software used for GMAT essay grading, Write Experience evaluates students' answers to a select set of assignments for writing for voice, style, format, and originality. Contact your local sales representative or visit www.cengage.com/writeexperience for more information about this unique course solution. Better Writing. Better Outcomes. Write Experience.

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Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Business Communication: Process and Product (Book Only)  (ISBN-10: 053846626X | ISBN-13: 9780538466264)

List Price = $267.95  | CengageBrain Price = $213.99  | College Bookstore Wholesale Price = $198.25


CengageNOW with eBook Instant Access Code  (ISBN-10: 1111577099 | ISBN-13: 9781111577094)

Succeed in your business communication course with CengageNOW, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


CengageNOW with eBook and Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access Code  (ISBN-10: 1133586813 | ISBN-13: 9781133586814)

Succeed in your communication course with CengageNOW, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade. You'll also receive access to Write Experience 2.0, an innovative system that scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


Cengage Learning Write Experience with 2.0 Powered by My Access with eBook Instant Access Code  (ISBN-10: 1111778620 | ISBN-13: 9781111778620)

Successfully complete your business communication writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 084004707X | ISBN-13: 9780840047076)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $39.00  | College Bookstore Wholesale Price = $39.00


WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0538474319 | ISBN-13: 9780538474313)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $39.00  | CengageBrain Price = $39.00  | College Bookstore Wholesale Price = $39.00


Aplia Instant Access  (ISBN-10: 1111958947 | ISBN-13: 9781111958947)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7th Edition. Aplia has already helped more than a million students succeed in college classes.

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access Code  (ISBN-10: 1111863245 | ISBN-13: 9781111863241)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7th Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. You'll also receive access to Write Experience 2.0, an innovative system that scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


Aplia  (ISBN-10: 0840047428 | ISBN-13: 9780840047427)

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MEGUFFEY.COM Premium Web Site Printed Access Card  (ISBN-10: 1111863628 | ISBN-13: 9781111863623)

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www.meguffey.com Premium Web Site Instant Access Code  (ISBN-10: 0538488247 | ISBN-13: 9780538488242)

List Price = $66.00  | CengageBrain Price = $66.00  | College Bookstore Wholesale Price = $66.00


General MindLink for MindTap Business Communication Instant Access  (ISBN-10: 1285597508 | ISBN-13: 9781285597508)

MindTap was created to harness the power of technology to drive student success. This cloud-based platform integrates a number of learning applications (“apps”) into an easy-to-use and easy to access tool that supports a personalized learning experience. MindTap combines student learning tools-readings, multimedia, activities and assessments-into a singular Learning Path that guides you through your business communication course.

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Blackboard MindLink for MindTap Business Communication Instant Access  (ISBN-10: 1285312023 | ISBN-13: 9781285312026)

MindTap was created to harness the power of technology to drive student success. This cloud-based platform integrates a number of learning applications (“apps”) into an easy-to-use and easy to access tool that supports a personalized learning experience. MindTap combines student learning tools-readings, multimedia, activities and assessments-into a singular Learning Path that guides you through your business communication course.

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


MindLink for Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1285099028 | ISBN-13: 9781285099026)

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Cengage Learning Write Experience Vantage Printed Access Card  (ISBN-10: 0538473185 | ISBN-13: 9780538473187)

Cengage Learning's Write Experience is the first solution in higher education to offer students the opportunity to improve their writing and analytical skills, receiving instant automated feedback. Write Experience evaluates students' answers to a select set of assignments for writing for voice, style, format, and originality.

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Meet the Author

About the Author

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Dana Loewy

Dr. Dana Loewy brings extensive international expertise, broad business communication teaching experience, and exceptional writing skills to this edition. Dana Loewy earned a magister atrium (M.A.) degree in English, Linguistics, and Communication from Rheinische Friedrich-Wilhelms-Universitat Bonn, where she also studied Slavic languages and literatures and took business administration courses. Before receiving a master's degree and PhD from the University of Southern California, Dr. Loewy gained considerable teaching experience in freshman writing at USC. She also taught English at local two-year colleges. A longtime professional translator, writer, and consultant, Dr. Loewy has published several books, articles, and translations, both poetry and prose.

Reviews

Customer Reviews

"Chapter 7 is a superb addition to Dr. Guffey's text. I have never been disappointed in Dr. Guffey's textbooks or materials in the past, and she certainly has done an outstanding job of addressing electronic communication technologies in this chapter." - Virginia Hemby, Middle Tennessee State University
— Virginia Hemby
"Guffey does an excellent job updating the area of business communication. It is by far the most current approach to communication that I have seen to date. One of the greatest strengths Guffey brings to the marketplace is the currency of information as well as the activities." - Julie Indvik, California State University – Chico
— Julie Indvik

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