Essentials of Business Communication, 8th Edition

  • includes www.meguffey.com Printed Access Card
  • Mary Ellen Guffey Los Angeles Pierce College
  • ISBN-10: 0324588003
  • ISBN-13: 9780324588002
  • 560 Pages Paperback 
  • Previous Editions: 2007, 2004, 2004
  • © 2010 | Published
  • College Bookstore Wholesale Price = $167.50 
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About The Solution

Overview

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.


Additional Product Information

Features/Benefits

  • Aplia's auto-grade homework activities engage students and test comprehension of chapter. Self-grading exercises reduce the time instructors spend grading papers.
  • Office Insiders accentuate how excellent communication skills translate into career success and demonstrate the importance of communication skills.
  • Emphasis on Professionalism explains the professional characteristics most valued in today's competitive workplace.
  • Workplace in Focus photo essays, with vivid photos and intriguing stories, demonstrate real-world applicability of business communication concepts.
  • New, premium Web sites for students and instructors offer a powerful resource for achieving success in the course.
  • Expanded coverage of communication technology, including blogs, wikis, and instant messaging, prepares students for today's digital workplace.

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Bundle: Essentials of Business Communication (with www.meguffey.com Printed Access Card), 8th + Course360 Business Communication on CLMS Printed Access Card
ISBN-10: 1111414610  | ISBN-13: 9781111414610
List Price = $132.00  | CengageBrain Price = $132.00  | College Bookstore Wholesale Price = $132.00

This Bundle Includes:

  • Essentials of Business Communication
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    List Price = $102.00  | College Bookstore Wholesale Price = $102.00


Printed Text + WebTutor™ on Angel 1-Semester Instant Access Code + Aplia Printed Access Card, Revised + InfoTrac® College Edition Printed Access Card
ISBN-10:  1133908489  | ISBN-13:  9781133908487
List Price = $249.95  | CengageBrain Price = $199.49  | College Bookstore Wholesale Price = $185.51

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $225.95  | CengageBrain Price = $180.49  | College Bookstore Wholesale Price = $167.50
  • InfoTrac® College Edition Printed Access Card
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  • Aplia Printed Access Card, Revised
    List Price = $97.95  | College Bookstore Wholesale Price = $72.25
  • WebTutor™ on Angel 1-Semester Instant Access
    List Price = $34.00  | CengageBrain Price = $34.00  | College Bookstore Wholesale Price = $34.00


Bundle: Text + Cengage Learning Write Experience 2.0 Powered by My Access with eBook Printed Access Card
ISBN-10:  1111982996  | ISBN-13:  9781111982997
List Price = $239.95  | CengageBrain Price = $191.49  | College Bookstore Wholesale Price = $177.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $225.95  | CengageBrain Price = $180.49  | College Bookstore Wholesale Price = $167.50
  • Cengage Learning Write Experience 2.0 Powered by My Access with eBook Printed Access Card
    List Price = $97.95  | College Bookstore Wholesale Price = $72.25


Bundle: Text + www.meguffey.com Printed Access Card + Aplia with Cengage Learning Write Experience 2.0 Powered by My Access with eBook Printed Access Card
ISBN-10:  1111982988  | ISBN-13:  9781111982980
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This Bundle Includes:

  • Essentials of Business Communication
    List Price = $225.95  | CengageBrain Price = $180.49  | College Bookstore Wholesale Price = $167.50
  • Aplia with Cengage Learning Write Experience 2.0 Powered by My Access with eBook Printed Access Card
    List Price = $110.95  | College Bookstore Wholesale Price = $82.25


Bundle: Text + Course360 Business Communication Instant Access Code
ISBN-10:  1133902081  | ISBN-13:  9781133902089
List Price = $122.00  | CengageBrain Price = $122.00  | College Bookstore Wholesale Price = $122.00

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $225.95  | CengageBrain Price = $180.49  | College Bookstore Wholesale Price = $167.50
  • Course360 Business Communication Instant Access Code
    List Price = $92.00  | CengageBrain Price = $92.00  | College Bookstore Wholesale Price = $92.00


Printed Text + Aplia 1-Semester Instant Access
ISBN-10:  113328549X  | ISBN-13:  9781133285496
List Price = $239.95  | CengageBrain Price = $191.49  | College Bookstore Wholesale Price = $177.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $225.95  | CengageBrain Price = $180.49  | College Bookstore Wholesale Price = $167.50
  • Aplia 1-Semester Instant Access
    List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Bundle: Text + www.meguffey.com Instant Access Code + InfoTrac® College Edition Printed Access Card + WebTutor™ on Blackboard® Printed Access Card
ISBN-10:  0538759984  | ISBN-13:  9780538759984
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This Bundle Includes:

  • Essentials of Business Communication
    List Price = $225.95  | CengageBrain Price = $180.49  | College Bookstore Wholesale Price = $167.50
  • www.meguffey.com Instant Access Code
    List Price = $47.25  | CengageBrain Price = $47.25  | College Bookstore Wholesale Price = $47.25
  • InfoTrac® College Edition Printed Access Card
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  • WebTutor™ on Blackboard® Printed Access Card
    List Price = $44.95  | College Bookstore Wholesale Price = $33.25


ePack: eBook: Essentials of Business Communication, 8th + www.meguffey.com Instant Access Code
ISBN-10:  1133623263  | ISBN-13:  9781133623267
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  • www.meguffey.com Instant Access Code
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Printed Text + Cengage Learning Write Experience 2.0 Powered by My Access with eBook Instant Access Code
ISBN-10:  1285491084  | ISBN-13:  9781285491080
List Price = $239.95  | CengageBrain Price = $191.49  | College Bookstore Wholesale Price = $177.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $225.95  | CengageBrain Price = $180.49  | College Bookstore Wholesale Price = $167.50
  • Cengage Learning Write Experience 2.0 Powered by My Access with eBook Instant Access Code
    List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Printed Text + WebTutor™ on Blackboard® Instant Access
ISBN-10:  1305603184 | ISBN-13:  9781305603189
List Price = $239.95  | College Bookstore Wholesale Price = $177.50

This Bundle Includes:

  • Essentials of Business Communication
    List Price = $225.95  | CengageBrain Price = $180.49  | College Bookstore Wholesale Price = $167.50
  • WebTutor™ on Blackboard® Instant Access Code
    List Price = $39.00  | College Bookstore Wholesale Price = $39.00


Table of Contents

UNIT 1: COMMUNICATION FOUNDATIONS.
1 Career Success Begins With Communication Skills.
UNIT 2: THE WRITING PROCESS.
2 Planning Business Messages.
3 Composing Business Messages.
4 Revising Business Messages.
UNIT 3: COMMUNICATING AT WORK.
5 Electronic Messages and Memorandums.
6 Positive Messages.
7 Negative Messages.
8 Persuasive Messages.
UNIT 4: REPORTING WORKPLACE DATA.
9 Informal Reports.
10 Formal Reports.
UNIT 5: DEVELOPING TEAM, PROFESSIONAL, AND ETHICS.
11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12 Business Presentations.
UNIT 6: EMPLOYMENT COMMUNICATION.
13 The Job Search, Résumés, and Cover Letters.
14 Interviewing and Following Up.
Appendix A Reference Guide to Document Formats.
Appendix B Correction Symbols and Proofreading Marks.
Appendix C Documentation Formats.
Grammar/Mechanics Handbook.

Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Aplia Instant Access  (ISBN-10: 0538767790 | ISBN-13: 9780538767798)

Aplia™ is an online learning solution that ensures students study and understand course concepts through interactive, automatically graded assignments, as well as giving them the opportunity to review grammar and writing fundamentals. Founded by a professor to enhance his own courses, Aplia provides automatically graded homework with detailed, immediate feedback on every question, and innovative teaching materials. Our easy to use system has been used by more than 1,000,000 students at over 1200 institutions. Aplia's business communication solution ensures that students stay on top of their coursework with regularly scheduled homework assignments. Interactive tools and content further increase engagement and understanding. The Aplia assignments match the language, style, and structure of your textbook, allowing your students to apply what they learn in the text directly to their homework. For more information, please visit www.aplia.com.

List Price = $97.95  | College Bookstore Wholesale Price = $72.25


Cengage Learning Write Experience 2.0 Powered by My Access with eBook Instant Access Code  (ISBN-10: 1111778647 | ISBN-13: 9781111778644)

Successfully complete your business communication writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Aplia with Cengage Learning Write Experience 2.0 Powered by My Access with eBook Instant Access Code  (ISBN-10: 1111778493 | ISBN-13: 9781111778491)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for ESSENTIALS OF BUSINESS COMMUNICATION, 8th Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. You'll also receive access to Write Experience 2.0, an innovative system that scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


Cengage-Hosted WebTutor™ Instant Access Code  (ISBN-10: 0840055714 | ISBN-13: 9780840055712)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $49.00  | CengageBrain Price = $49.00  | College Bookstore Wholesale Price = $49.00


Instructor Resource CD-ROM  (ISBN-10: 0324588550 | ISBN-13: 9780324588552)

This IRCD contains the Instructor's Manual with Test Banks and Solutions Masters, the PowerPoint slides, the certified test bank, and Examview® Computerized Software.


WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 032466530X | ISBN-13: 9780324665307)

Easily create a customized, text-specific course website! WebTutor allows instructors to hold virtual office hours, post syllabi, establish threaded discussions, track students' progress with the quizzing material, and more. Instructors can also access password-protected resources that enhance and simplify course prep. For students, WebTutor provides a complete array of study tools that bring topics to life. Also included: robust communication tools-including a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated email system.

List Price = $39.00  | College Bookstore Wholesale Price = $39.00


Instructor's Manual/Test Bank/Solutions Manual  (ISBN-10: 0324588437 | ISBN-13: 9780324588439)

The IM supplies a new lecture outline that provides a detailed summary of the chapter content, complete with references to PowerPoint slides. The IM also supplies a Prebuilt Course Plan, Online Course plan, general suggestions for teaching business communication, lessons plans for each chapter, video discussion guide, test banks, unit tests, transparency master solutions for all memo- and letter-writing cases, and keys for all cumulative editing quizzes.


Transparencies  (ISBN-10: 0324588496 | ISBN-13: 9780324588491)

Compiled by Mary Ellen Guffey, the acetates and masters summarize, supplement, and highlight course concepts. They offer lecture summaries, additional examples, effective/ineffective documents, enrichment ideas, and interactive quizzes.


Instructor's PowerPoint® Basic Multimedia  (ISBN-10: 032458850X | ISBN-13: 9780324588507)


Student PowerPoint (Web Site Only)  (ISBN-10: 0324588518 | ISBN-13: 9780324588514)

List Price = $18.95  | College Bookstore Wholesale Price = $14.25


Building Workplace Communication Skills and Bridging the Gap Video  (ISBN-10: 0324588534 | ISBN-13: 9780324588538)

Building Workplace Skills presents seven high-quality videos that introduce and reinforce text-specific concepts such as the changing workplace, nonverbal communication, listening, the writing process, e-mail, and employment interviewing. These excellent tools boost learning by demonstrating concepts in a modern business setting with professional actors. Bridging the Gap presents six videos taking students inside high-profile companies such as Yahoo!, Ben and Jerry¿s, and World Gym. Nearly every video provides a structured writing assignment aimed at bridging the gap between the classroom and the real world of work. See the Video Discussion Guide for suggested responses to critical thinking questions, assignments, and solutions.


WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 0324665296 | ISBN-13: 9780324665291)

Easily create a customized, text-specific course website! WebTutor allows instructors to hold virtual office hours, post syllabi, establish threaded discussions, track students' progress with the quizzing material, and more. Instructors can also access password-protected resources that enhance and simplify course prep. For students, WebTutor provides a complete array of study tools that bring topics to life. Also included: robust communication tools-including a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated email system.

List Price = $39.00  | College Bookstore Wholesale Price = $39.00


www.meguffey.com Instant Access Code  (ISBN-10: 0324588526 | ISBN-13: 9780324588521)

List Price = $47.25  | CengageBrain Price = $47.25  | College Bookstore Wholesale Price = $47.25


WebTutor™ on Angel 1-Semester Instant Access  (ISBN-10: 1439079161 | ISBN-13: 9781439079164)

List Price = $34.00  | CengageBrain Price = $34.00  | College Bookstore Wholesale Price = $34.00


Bundle: Text + WebTutor™ on Blackboard® Printed Access Card  (ISBN-10: 1439054576 | ISBN-13: 9781439054574)

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

List Price = $239.95  | CengageBrain Price = $191.49  | College Bookstore Wholesale Price = $177.50


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title’s "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Essentials of Business Communication (Book Only)  (ISBN-10: 0324587996 | ISBN-13: 9780324587999)

List Price = $234.95  | CengageBrain Price = $187.49  | College Bookstore Wholesale Price = $173.75


Aplia Instant Access  (ISBN-10: 1111927243 | ISBN-13: 9781111927240)

List Price = $85.00  | College Bookstore Wholesale Price = $85.00


Aplia Instant Access  (ISBN-10: 0538767790 | ISBN-13: 9780538767798)

Aplia™ is an online learning solution that ensures students study and understand course concepts through interactive, automatically graded assignments, as well as giving them the opportunity to review grammar and writing fundamentals. Founded by a professor to enhance his own courses, Aplia provides automatically graded homework with detailed, immediate feedback on every question, and innovative teaching materials. Our easy to use system has been used by more than 1,000,000 students at over 1200 institutions. Aplia's business communication solution ensures that students stay on top of their coursework with regularly scheduled homework assignments. Interactive tools and content further increase engagement and understanding. The Aplia assignments match the language, style, and structure of your textbook, allowing your students to apply what they learn in the text directly to their homework. For more information, please visit www.aplia.com.

List Price = $97.95  | College Bookstore Wholesale Price = $72.25


Cengage Learning Write Experience 2.0 Powered by My Access with eBook Instant Access Code  (ISBN-10: 1111778647 | ISBN-13: 9781111778644)

Successfully complete your business communication writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Aplia with Cengage Learning Write Experience 2.0 Powered by My Access with eBook Instant Access Code  (ISBN-10: 1111778493 | ISBN-13: 9781111778491)

Succeed in your course with Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for ESSENTIALS OF BUSINESS COMMUNICATION, 8th Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. You'll also receive access to Write Experience 2.0, an innovative system that scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $95.00  | CengageBrain Price = $95.00  | College Bookstore Wholesale Price = $95.00


ePin MindLink to Aplia 1-Semester  (ISBN-10: 1285312481 | ISBN-13: 9781285312484)

Succeed in your business communication course with one full semester of access to Aplia's interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for ESSENTIALS OF BUSINESS COMMUNICATION, 8th Edition. Aplia has already helped more than a million students succeed in college classes.

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Cengage-Hosted WebTutor™ Instant Access Code  (ISBN-10: 0840055714 | ISBN-13: 9780840055712)

Succeed in your business communication course with this anytime, anywhere customized learning solution that reinforces and clarifies complex concepts, provides online quizzes with instant feedback and other online learning tools, and keeps you connected to your textbook, instructor, and classmates.

List Price = $49.00  | CengageBrain Price = $49.00  | College Bookstore Wholesale Price = $49.00


WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 032466530X | ISBN-13: 9780324665307)

Easily create a customized, text-specific course website! WebTutor allows instructors to hold virtual office hours, post syllabi, establish threaded discussions, track students' progress with the quizzing material, and more. Instructors can also access password-protected resources that enhance and simplify course prep. For students, WebTutor provides a complete array of study tools that bring topics to life. Also included: robust communication tools-including a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated email system.

List Price = $39.00  | College Bookstore Wholesale Price = $39.00


Student PowerPoint (Web Site Only)  (ISBN-10: 0324588518 | ISBN-13: 9780324588514)

List Price = $18.95  | College Bookstore Wholesale Price = $14.25


WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 0324665296 | ISBN-13: 9780324665291)

Easily create a customized, text-specific course website! WebTutor allows instructors to hold virtual office hours, post syllabi, establish threaded discussions, track students' progress with the quizzing material, and more. Instructors can also access password-protected resources that enhance and simplify course prep. For students, WebTutor provides a complete array of study tools that bring topics to life. Also included: robust communication tools-including a course calendar, asynchronous discussion, real-time chat, a whiteboard, and an integrated email system.

List Price = $39.00  | College Bookstore Wholesale Price = $39.00


www.meguffey.com Instant Access Code  (ISBN-10: 0324588526 | ISBN-13: 9780324588521)

List Price = $47.25  | CengageBrain Price = $47.25  | College Bookstore Wholesale Price = $47.25


WebTutor™ on Angel 1-Semester Instant Access  (ISBN-10: 1439079161 | ISBN-13: 9781439079164)

List Price = $34.00  | CengageBrain Price = $34.00  | College Bookstore Wholesale Price = $34.00


Bundle: Text + WebTutor™ on Blackboard® Printed Access Card  (ISBN-10: 1439054576 | ISBN-13: 9781439054574)

This cost-effective textbook/workbook/handbook presents a streamlined approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a four-in-one learning package: (1) authoritative text, (2) practical workbook, (3) self-teaching grammar/mechanics handbook, and (4) premium Web site (www.meguffey.com). Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

List Price = $239.95  | CengageBrain Price = $191.49  | College Bookstore Wholesale Price = $177.50


Meet the Author

About the Author

Mary Ellen Guffey

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

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