Cengage Learning

Higher Education

GLOBAL, 1st Edition

  • includes Review Cards and Management CourseMate Printed Access Card
  • Mike Peng University of Texas at Dallas
  • ISBN-10: 0324560702  |  ISBN-13: 9780324560701
  • 272 Pages
  • © 2010 | Published
  • College Bookstore Wholesale Price = $60.00
  • Newer Edition Available
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

 

About

Overview

Created through a "student-tested, faculty-approved" review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. GLOBAL takes a strategic and truly global approach as it answers the core question, "What determines the success and failure of firms around the globe?" This up-to-date work from renowned international instructor, researcher, and consultant Dr. Peng uses an inviting, conversational style to introduce students to the inner workings of actual global companies throughout the world. Engaging examples, interactive applications, and brief cases prompt students to think independently, master their critical-thinking skills, and view today’s business challenges from a global perspective. Comprehensive teaching support accompanying this innovative book helps you encourage students to view business today through the eyes of a true world citizen.

Features and Benefits

  • An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys as well as interviews with faculty and students.
  • Included with each new text, students gain access to a full suite of online learning tools including quizzes, e-lectures, videos, interactive maps, and more. Instructor resources include an Instructor’s Manual, Test Bank, PowerPoint® slides, video cases, and access to the complete student premium website.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course. Inside GLOBAL, you will find coverage of issues such as global entrepreneurship; managing global competitive dynamics; diversifying, acquiring, and restructuring across borders; and managing corporate social responsibility globally.
  • Instructor prep cards at the back of the Instructor’s Edition make preparation simple with detachable cards for each chapter. Cards provide a quick outline of chapter content, a list of corresponding video resources, and suggested assignments and discussion questions to help you organize chapter content efficiently. Included in the Student Edition are unique Chapter-in-Review Cards that provide students with an efficient, portable study tool highlighting all of the pertinent information for class preparation, and a world map for easy reference.
  • The text’s unique strategic perspective highlights the managerial implications of global business, integrating both an institution-based view (IBV) and resource-based view (RBV) with coverage not offered in other texts. Students gain a more comprehensive understanding of why some firms succeed in today’s highly competitive global environment.

Table of Contents

Part 1: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Politics, Laws, and Economics.
3. Emphasizing Cultures, Ethics and Norms.
4. Leveraging Resources and Capabilities.
Part 2: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
Part 3: STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Making Alliances and Acquisitions Work.
12. Strategizing, Structuring, and Learning Around the World.
Part 4: BUILDING FUNCTIONAL EXCELLENCE.
13. Managing Human Resources Globally.
14. Managing Corporate Social Responsibility Globally.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Bind-In Printed Access Card

ISBN-10: 1111623651 | ISBN-13: 9781111623654

List Price = $80.95  | CengageBrain Price = $80.95  | College Bookstore Wholesale Price = $60.00

This Bundle Includes:

  • GLOBAL
    List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $60.00
  • 4LTR Press Print Option Sticker
    List Price = $.00  | College Bookstore Wholesale Price = $.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Management CourseMate with eBook Instant Access Code  (ISBN-10: 0538797525 | ISBN-13: 9780538797528)

WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 0538798246 | ISBN-13: 9780538798242)

Jumpstart your course with customizable rich content that’s specific to GLOBAL within this valuable Course Management System! Easily blend, add, edit, reorganize, or delete content to meet your needs. You will find text-specific media assets, quizzing, Web links, discussion topics, games to enhance learning, interactive maps, flashcards and more to supplement the classroom experience and ensure that students leave with the resources they need to succeed. You even can use this effective resource as an integrated solution for distance learning or a Web-enhanced course.

List Price = $37.00  | College Bookstore Wholesale Price = $37.00

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0538797541 | ISBN-13: 9780538797542)

Jumpstart your course with customizable rich content that’s specific to GLOBAL within this valuable Course Management System! Easily blend, add, edit, reorganize, or delete content to meet your needs. You will find text-specific media assets, quizzing, Web links, discussion topics, games to enhance learning, interactive maps, flashcards and more to supplement the classroom experience and ensure that students leave with the resources they need to succeed. You even can use this effective resource as an integrated solution for distance learning or a Web-enhanced course.

List Price = $37.00  | College Bookstore Wholesale Price = $37.00

Instructor’s Resource DVD  (ISBN-10: 0324787898 | ISBN-13: 9780324787894)

Place all of the teaching resources you need at your fingertips with this all-in-one resource for global business. Find everything you need to plan, teach, grade, and assess student understanding and progress with the Instructor’s Manual, Test Bank in ExamView®, PowerPoint® slides, and video clips for classroom use. Provided by 50 Lessons, the engaging video clips feature noted business leaders from around the world and allow them to share their insights and expertise in your classroom.

List Price = $97.95  | College Bookstore Wholesale Price = $72.25

Student Supplements

GLOBAL (Book Only)  (ISBN-10: 0324789246 | ISBN-13: 9780324789249)

List Price = $115.95  | College Bookstore Wholesale Price = $86.25

Management CourseMate with eBook Instant Access Code  (ISBN-10: 0538797525 | ISBN-13: 9780538797528)

Cengage Learning’s CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Access an integrated eBook, learning tools including flashcards, quizzes, and more, all designed specifically to work with GLOBAL, 1st Edition.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95

WebTutor™ on WebCT™ Instant Access Code  (ISBN-10: 0538798246 | ISBN-13: 9780538798242)

More than just an interactive study guide, WebTutor™ is an anytime, anywhere online learning solution that keeps you connected to your textbook, instructor, and classmates with useful Web links, videos, assignment reminders, and other useful course materials.

List Price = $37.00  | College Bookstore Wholesale Price = $37.00

WebTutor™ on Blackboard® Instant Access Code  (ISBN-10: 0538797541 | ISBN-13: 9780538797542)

More than just an interactive study guide, WebTutor™ is an anytime, anywhere online learning solution that keeps you connected to your textbook, instructor, and classmates with useful Web links, videos, assignment reminders, and other useful course materials.

List Price = $37.00  | College Bookstore Wholesale Price = $37.00

Meet the Author

Author Bio

Mike Peng

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters’ The World’s Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms’ strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business, and Strategic Management Journal. He was the editor-in-chief of the Asia Pacific Journal of Management and is currently a senior editor of the Journal of World Business. Professor Peng is also an active trainer and consultant, and his consulting clients include AstraZeneca, Mass Transit Railway Hong Kong, SAFRAN, Springer, UK Government Office for Science, US Navy, and Texas Instruments.