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If my mother were alive and I told her that I spent a portion of my day removing pubic hair and another portion of my day performing treatments on women’s most intimate body areas to improve the appearance, she would roll over in her grave. Today, there is a whole slew of services designed to improve the appearance and health of intimate areas. For example, laser hair removal continues to increase in popularity every year. It has been in the top five aesthetic treatments for over 10 years and shows no signs of losing its place in line. As technology and demands for these intimate treatments continue to grow, it's important to know the basics of these services. In this piece, we’ll cover two popular treatments for feminine rejuvenation: radio frequency treatment and the vagacial.
What Is A Vagacial?
The Vagacial is a term that is a tiny bit misleading. The treatment involves treating the pubic mons and outer labia only. No venturing into dark cavities. If you’re used to waxing and laser hair removal, performing the vagacial should be an easy treatment to add to your service menu and one that most women would appreciate. Here’s an outline of the treatment:
Similar to a facial, most clients seek out vagacials to improve the appearance of this intimate area and to remove painful ingrown hairs.
How Do Radio Frequency Treatments Work?
The leading non-ablative aesthetic treatment in 2016 was the radio frequency treatment to tighten the tissue in the pubic area. There are multiple devices on the market with catchy names: ThermiVa®, FemiLift®, ReVive®, Mona LisaTouch®, diVa®. These treatments work by using energy from the electromagnetic spectrum in a device that can tighten the tissue and cosmetically improve the appearance. Women report improvement in spastic urinary incontinence (leaking urine when you sneeze), improvement in sexual satisfaction, and improvement in skin laxity. For many women, this leads to improved self-confidence.
As always, please check with your state board’s scope of practice regulations when considering performing this treatment. Most often, the esthetician cannot use an internal probe for rejuvenation. An external handpiece is not placed any more intimately than a laser handpiece for hair removal.
The Future of Intimate Skin Treatments
Beyond the salon or spa, these treatments are becoming popular in medical offices. Many gynecologists are adding these types of treatments to their practices as a means of generating income that is not dependent on insurance reimbursement. They have built-in clientele and, since women trust these providers to bring them the best in treatment options, it’s logical that they would choose to have the service done with providers they know.
If you are considering adding these services to your menu, make sure that your advertisements or menu description addresses common misconceptions about the services, like whether it’s invasive. This will provide extra comfort to women who may be hesitant to sign up for an intimate treatment. And remember, since the treatments are typically done a week or so after a waxing session, mention the new service to active waxing clients. This will allow you to build your clientele for the service and encourage re-booking.
As more clients recognize the esthetician’s role in treating the integumentary system extends beyond the idea of beautification of the skin on the face, interest in these intimate services should continue to grow. Do you offer these treatments to your clients? Share your best practices and tips with us in the comments below.
Photo: Shutterstock | Nicolesa
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Mary Nielsen grew up in Minnesota but calls Portland, Oregon home for the past 30 years. She is the Executive Director of Spectrum Advanced Aesthetics Institute and serves on the board of Certified Advanced Estheticians for the state of Oregon. She is a happily married grandmother who has been thrilled to be working in the never dull field of advanced esthetics for over 17 years. She spends her free time outdoors or at her sewing machine.