Business Research Methods 8e
by
Zikmund/Babin

 

PART 1: INTRODUCTION
Chapter 1 The Role of Business Research
Chapter 2 Information Systems and Knowledge Management
Chapter 3 Theory Building
Chapter 4 The Business Research Process: An Overview
Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues

PART II: BEGINNING STAGES OF THE RESEARCH PROCESS
Chapter 6 Problem Definition: The Foundation of Business Research
Chapter 7 Qualitative Research Tools
Chapter 8 Secondary Data Research in a Digital Age

PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA
Chapter 9 Survey Research: An Overview
Chapter 10 Survey Research: Communicating with the Respondents
Chapter 11 Observation Methods
Chapter 12 Experimental Research

PART IV: MEASUREMENT CONCEPTS
Chapter 13 Measurement and Scaling Concepts
Chapter 14 Attitude Measurement
Chapter 15 Questionnaire Design
Appendix 15a

PART V: SAMPLING AND FIELDWORK
Chapter 16 Sampling Design and Procedures
Chapter 17 Determination of Sample Size: A Review of Statistical Theory
Chapter 18 Fieldwork

PART VI: DATA ANALYSIS AND PRESENTATION
Chapter 19 Editing and Coding: Transforming Raw Data into Information
Chapter 20 Basic Data Analysis: Descriptive Statistics
Chapter 21 Univariate Statistical Analysis
Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables
Chapter 23 Bivariate Statistical Analysis: Measures of Association
Appendix 23a
Chapter 24 Multivariate Statistical Analysis
Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up

Cases
Appendix
Glossary
Endnotes
Index