MKTG
Goal-directed students want course materials that get to the point. Quickly. Accessibly.
And most important, effectively—both in terms of cost and learning outcomes. A new
marketing textbook from Cengage Learning,
MKTG, delivers in direct response
to student and instructor feedback. The paperback book includes a suite of learning
aids to accommodate the busy and diverse lifestyles of today’s learners, including
flash cards and downloads for audio, video and cell phones.
MKTG takes a succinct look at the core concepts of marketing. Using relevant
examples from market leaders and luminaries such as Howard Stern, Wal-Mart and Levi
Strauss, students can learn the basics in ways that relate to their own media and
technology saturated world. The book was designed to engage students and make materials
accessible in a variety of formats using direct feedback from students and instructors.
In short,
MKTG is the new solution that faculty and students built together.
To learn more about
MKTG and to experience its many supplemental materials,
click here.