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Foundations of Marketing 8th Edition, 8th Edition
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1. The Nature of Marketing
2. The Environment for Marketing Decisions
3. Market Segmentation: Finding a Base to Start
4. The Market Segmentation Process
5. Marketing Strategy and the Marketing Plan
6. Ensuring Total Customer Satisfaction and Man ...
7. Obtaining Data for Marketing Decisions
8. Consumer Behaviour
9. Business-to-Business Marketing
10. Marketing the Total Product: Brand, Image, W ...
11. Product Strategy
13. Understanding Pricing
14. Managing the Pricing Function
15. Channel and Distribution Strategy
16. The Many Faces of Retailing: In-Store, Direc ...
17. Supply Chain and Logistics Management
18. Marketing Communications Strategy
19. Integrated Marketing Communications Applicat ...
20. Global Marketing
21. Not-For-Profit Marketing