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• Overview
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• Table of Contents

Table of Contents

Introduction.
Chapter.
1. The "Edu-Marketing" Revolution.
2. What is White Paper marketing?
3. Why White Papers Work.
4. How You Can Profit from White-Paper-Based Marketing Campaigns.
5. The Edu-Marketing Mindset.
6. Your White Paper Marketing Plan.
7. Creating White Paper Content.
8. White Papers as Buyer Education.
9. White Papers as a Lead Generation Tool.
10. Measuring Your Results.
Appendix of Resources, Vendors, Associations publications, and Web sites.