Economics
Textbook:
|
$ 180.99
|
eBook:
|
$ 106.49
|
eChapters:
|
$ 8.49 (EA)
|
 | |
Managerial Economics: Applications, Strategies, and Tactics, 11th Edition
ISBN-10: 0324421605 ISBN-13: 9780324421606
792 Pages Casebound
© 2008 Published
- Overview
- |
- About the Author
- |
- Table of Contents
- |
- Features
- |
- New to this Edition
Table of Contents
PART I: INTRODUCTION.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
2A. Differential Calculus Techniques in Management.
PART II: DEMAND ANALYSIS AND ESTIMATION.
3. Demand Analysis.
4. Estimation of Demand.
4A. Problems in Applying the Linear Regression Model.
5. Business and Economic Forecasting.
6. Managing Demand from Exports.
PART III: PRODUCTION AND COST.
7. Production Economics.
7A. Maximization of Production Output Subject to a Cost Constraint.
8. Cost Analysis.
8A. Long-Run Costs with a Cobb-Douglas Production Function.
9. Applications of Cost Theory.
9A. Mass Customization and the Learning Curve.
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.
10. Prices, Output,& Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Game-Theoretic Rivalry: Best-Practice Tactics.
13A. Entry Deterrence and Accommodation Games.
14. Pricing Techniques and Analysis.
14A. Revenue Management.
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION OF BUSINESS.
15. Contracting, Governance, and Organizational Form.
15A. Auction Design and Information.
16. Government Regulation.
17. Long-Term Investment Analysis.
Appendix A: The Time Value of Money.
Appendix B: Tables.
Check Answers to Selected End-of-Chapter Exercises.
Index.
Web Appendix A: Consumer Using Indifference Curve Analysis.
Web Appendix B: International Parity Conditions.
Web Appendix C: Production Decisions and Linear Programming.
Web Appendix D: Capacity Planning and Pricing against a Low-Cost Competitor--A Case Study.
Web Appendix E: Pricing of Joint Products and Transfer Pricing.