Global Business, 1st Edition

Mike Peng - University of Texas at Dallas

ISBN-10: 0324360738  ISBN-13: 9780324360738

640 Pages   Casebound

© 2009     Published

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• Overview
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• About the Author
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• Table of Contents
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• Features

Table of Contents

1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Norms, and Ethics.
4. Leveraging Resources and Capabilities.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning Around the World.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Governing the Corporation Around the World.
17. Managing Corporate Social Responsibility Globally.