Business Research Methods, 8th Edition
includes Qualtrics Card

William G. Zikmund - Oklahoma State University

Barry J. Babin - Louisiana Tech University

ISBN-10: 1439080674  ISBN-13: 9781439080672

736 Pages   Casebound

© 2010     Published

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• Overview
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• About the Author
• |
• Table of Contents
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• Features
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• New to this Edition

Table of Contents

PART 1: INTRODUCTION.
Chapter 1 The Role of Business Research.
Chapter 2 Information Systems and Knowledge Management.
Chapter 3 Theory Building.
Chapter 4 The Business Research Process: An Overview.
Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues.

PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.
Chapter 6 Problem Definition: The Foundation of Business Research.
Chapter 7 Qualitative Research Tools.
Chapter 8 Secondary Data Research in a Digital Age.

PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.
Chapter 9 Survey Research: An Overview.
Chapter 10 Survey Research: Communicating with the Respondents.
Chapter 11 Observation Methods.
Chapter 12 Experimental Research.

PART IV: MEASUREMENT CONCEPTS.
Chapter 13 Measurement and Scaling Concepts.
Chapter 14 Attitude Measurement.
Chapter 15 Questionnaire Design.

PART V: SAMPLING AND FIELDWORK.
Chapter 16 Sampling Design and Procedures.
Chapter 17 Determination of Sample Size: A Review of Statistical Theory.
Chapter 18 Fieldwork.

PART VI: DATA ANALYSIS AND PRESENTATION.
Chapter 19 Editing and Coding: Transforming Raw Data into Information.
Chapter 20 Basic Data Analysis: Descriptive Statistics.
Chapter 21 Univariate Statistical Analysis.
Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables.
Chapter 23 Bivariate Statistical Analysis: Measures of Association.
Chapter 24 Multivariate Statistical Analysis.
Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up.

PART VII: CRITICAL THINKING CASES.