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Web Design: Introductory 6th Edition

Jennifer T. Campbell

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  • MindTap

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Instant Access to the full, mobile-ready textbook combined with superior online learning tools

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

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  • ISBN-10: 1337277983
  • ISBN-13: 9781337277983
  • Bookstore Wholesale Price $100.00
  • RETAIL $100.00

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Overview

Teach your students how to balance target audience expectations, sound design principles, and technical considerations as they create successful, device and platform-independent websites with Campbell’s effective WEB DESIGN: INTRODUCTORY, 6th Edition. Written specifically for your introductory course, this edition provides a proven selection of engaging hands-on activities. These leading exercises test comprehension and help students build effective web research skills, develop design awareness, and strengthen their critical thinking about current issues in today’s technology. Written in a clear and engaging style, WEB DESIGN: INTRODUCTORY, 6E helps your students establish a strong foundation in contemporary web design skills while gaining a strong understanding of today’s most relevant web topics. MindTap®, Cengage Learning's fully online learning solution, is an available option.

Jennifer T. Campbell,

In addition to co-authoring DISCOVERING COMPUTERS, Jennifer T. Campbell has written several other leading technology texts, including DISCOVERING THE INTERNET, WEB DESIGN: INTRODUCTORY, MICROSOFT® EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES, COMPUTER LITERACY BASICS: MICROSOFT® OFFICE 2007 COMPANION, and MICROSOFT® OFFICE QUICK REFERENCE POCKET GUIDE. Ms. Campbell has served integral roles in computer textbook publishing as an editor, author, and marketing manager. She holds a B.A. in English from The College of William and Mary.

MindTap® is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap.

  • TOOLKIT FEATURE IN THE MARGIN DIRECTS STUDENTS TO RELEVANT, EXPANDED TECHNICAL CONTENT. Helpful information throughout the book’s Appendices build on in-text information and encourage further exploration and study.
  • Q&A FEATURES IN THE TEXT ENCOURAGE STUDENTS TO TAKE THEIR LEARNING A STEP FURTHER. Students perform searches of their own to find the latest relevant information on web design techniques.
  • END-OF-CHAPTER TRENDS EXERCISES CHALLENGE STUDENTS TO APPLY NEW TECHNOLOGY AND WEB TRENDS. The author carefully presents these latest trends in the context of the evolution of web design with masterfully crafted pinpoint exercises.
  • NUMEROUS REAL-WORLD EXAMPLES AND UP-TO-DATE DESIGN TOOLS CLEARLY ILLUSTRATE BASIC CONCEPTS. Students master the key principles of strong web design with this edition’s helpful learning tools.
  • NEW MINDTAP® WITH LIVE INTEGRATED DEVELOPMENT ENVIROMENT. MindTap for Campbell’s Web Design is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to ch
  • COVERAGE EMPHASIZES RESPONSIVE WEB DESIGN CONCEPTS AND TECHNIQUES. The author has integrated this focus on responsive design throughout the book’s content. The book also summarizes this approach in expanded format within a helpful Appendix, "Designing for
  • USEFUL APPENDIX FOCUSES ON SEARCH ENGINE OPTIMIZATION (SEO). This valuable content addresses SEO techniques and related concepts as well as career opportunities created by SEO.
  • HTML QUICK REFERENCE APPENDIX COVERS THE LATEST RELEASE OF HTML 5. You, the instructor, have the option of including or omitting this coverage as time permits in your course.

Web Design: Introductory

TABLE OF CONTENTS

1. The Environment and the Tools.
2. Web Publishing Fundamentals.
3. Planning a Successful Web Site: Part I.
4. Planning a Successful Web Site: Part II.
5. Typography and Images.
6. Multimedia and Interactivity Elements.
7. Promoting and Maintaining a Website.
Appendix A: HTML Quick Reference.
Appendix B: Cascading Style Sheets (CSS).
Appendix C: Designing for Mobile Devices.
Appendix D: Search Engine Optimization.

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