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The Fourteenth Edition of Babbie's THE PRACTICE OF SOCIAL RESEARCH gives students the tools they need to apply research concepts practically, as both researchers and consumers. Known as the “gold standard” for research methods, the book offers a comprehensive, straightforward introduction to the field of research as practiced by social scientists. Babbie emphasizes the research process by showing students how to design and construct projects, introducing the various observation modes in use today, and answering questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.
- General Social Survey (GSS) data has been updated throughout.
- Revised and honed throughout, this edition presents new information on topics such as positive deviance, big data, comparing study types, factorial designs, pretesting survey questions, and online unobtrusive research. There's also updated material on feminist paradigms, specific problems encountered by qualitative researchers, online surveys, increasing survey response rates, the role of the literature review, the peer-review process, and GIS data, among other topics.
- A number of new sample studies illustrate concepts and methods.
- As part of the book's coverage of the sensitivities related to social research, this edition includes updates to the American Association for Public Opinion Research (AAPOR) code of ethics.
- Chapter-beginning overviews explain chapter objectives and how the material fits into the overall scheme of social research.
- The text introduces students to the sensitivities around social research with a section on research ethics at the end of each chapter.
- Students prepare different sections of a proposal in each chapter while applying specific chapter concepts. Then, in Chapter 17, students review the reading and writing aspects of the work, including literature reviews, Internet research, and the organization and writing of the report.
- “Research in Real Life” boxes provide examples of how the principles in the chapters have been applied in actual studies, while “Tips and Tools” boxes give practical advice in formulating and carrying out research projects. Topics include identifying the unit of analysis, reading and evaluating documents, and establishing rapport.
- Numerous examples (both real-world and hypothetical), abundant figures and tables, sample research tools, and the author's renowned sense of humor and compassion combine to make THE PRACTICE OF SOCIAL RESEARCH the most accessible text on social research methods available.
- End-of-chapter study aids include point-by-point chapter summaries, a list of key terms, review questions and exercises, and research proposal exercises. The text's running glossary with in-chapter definitions simplifies chapter reviews and exam preparation.
1. Human Inquiry and Science.
2. Paradigms, Theory, and Social Research.
3. The Ethics and Politics of Social Research.
Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
4. Research Design.
5. Conceptualization, Operationalization, and Measurement.
6. Indexes, Scales, and Typologies.
7. The Logic of Sampling.
Part III: MODES OF OPERATION: QUANTITATIVE AND QUALITATIVE.
9. Survey Research.
10. Qualitative Field Research.
11. Unobtrusive Research.
12. Evaluation Research.
Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
13. Qualitative Data Analysis.
14. Quantitative Data Analysis.
15. The Logic of Multivariate Analysis.
16. Statistical Analyses.
17. Reading and Writing Social Research.
A. Using the Library.
B. GSS Household Enumeration Questionnaire.
C. Random Numbers.
D. Distribution of Chi Square.
E. Normal Curve Areas.
F. Estimated Sampling Error.
“Babbie is the foundational text that all other Research Methods texts are compared to.”
"I wanted to tell you that I found your book very easy to read and understand. I have had many text books that have made it so very hard to understand simple concepts. You write in a way that is logical and easy to understand even complex topics."
Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.
Helping you make your lectures more engaging while effectively reaching your visually oriented students, these handy Microsoft® PowerPoint® slides outline the chapters of the main text in a classroom-ready presentation. The PowerPoint slides are updated to reflect the content and organization of the new edition of the text.
Online Instructor's Resource Manual with Test Bank
Streamline and maximize the effectiveness of your course preparation using such resources as brief chapter outlines, chapter summaries, extensively detailed chapter lecture outlines, lecture suggestions, video suggestions, and creative lecture and teaching suggestions. This manual also contains student learning objectives, key terms, essay/discussion questions, student activities, discussion exercises, and Internet exercises.
Cengage Learning Testing, powered by Cognero Instant Access
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to: import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.