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The Challenge of Effective Speaking in a Digital Age 16th Edition

Rudolph F. Verderber, Deanna D. Sellnow, Kathleen S. Verderber

  • Published
  • Previous Editions 2012, 2008, 2006
  • 400 Pages
Starting At 50.00 See pricing and ISBN options


THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 16E builds on its strong tradition of skills-based public speaking instruction with its Speech Planning Action Steps, which resourcefully guide students through speech creation as they progress through six Action Steps: topic selection, audience analysis and adaptation, research, organization, presentational aids, and language and delivery. This new edition clearly integrates technology and social media in the speeches themselves and in their delivery in both face-to-face and virtual environments. Multimodal public speaking is now considered throughout the text--that is, oral, written, and visual aspects of speech planning, developing, presentation, and evaluation processes. As in previous editions, the authors provide an exceptional foundation to help students create and deliver speeches, including the latest research, numerous in-text activities, techniques to help student address anxiety, ethical issues that speakers face, and critical-thinking and reflection prompts that help students think logically about the speechmaking process.

Rudolph F. Verderber, University of Cincinnati

Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

Deanna D. Sellnow, University of Central Florida

Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is coauthor of COMMUNICATE!, COMM, SPEAK and THE CHALLENGE OF EFFECTIVE SPEAKING--all published by Cengage.

Kathleen S. Verderber, Northern Kentucky University

Kathleen S. Verderber is Associate Professor Emeritus of Management at Northern Kentucky University. In addition to consulting with various civic, professional and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a coauthor of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM and SPEAK--all published by Cengage--and is author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an M.A. in Speech Communication as well as an M.B.A. and a Ph.D. in Organizational Behavior from the University of Cincinnati.
  • NEW full-length sample speeches on contemporary topics are provided. Topics include being a first-generation college student, civic engagement, Adderall prescription drug abuse, Internet identity theft, cyberbullying, and hooking up.
  • NEW chapter-opening vignettes are referred to throughout the chapter as extended examples of the skills and concepts being addressed. For example, in Chapter 1, the opener introduces Diane, who has been asked to speak at her grandmother's funeral and doesn't know where to begin. As they read the chapter, students learn how Diane gradually creates her speech. The chapter closes with Diane's completed formal speech outline. In Chapter 2, the opener introduces Kira, who is struggling with speech anxiety as she tries to prepare her first classroom speech. As students read and learn about concepts and skills in the chapter, Kira serves as an example. By chapter's end, Kira's formal outline for her speech of self-introduction is offered as an example for readers.
  • NEW and updated material throughout the text will make your cutting-edge course even more appealing to students with several new examples on contemporary topics such as the Sandy Hook Elementary School shooting (Chapter 1); gay marriage, texting/talking while driving, and social media hoaxes (Chapters 4 and 5); a new section on listening challenges rooted in listening apprehension, preferred listening style, and listening processing approach (Chapter 3); a new section on how to conduct research and evaluate Internet sources (Chapter 6); and new material about finding and using possible presentational aids online and creating PowerPoint® slideshows that won't put listeners to sleep (Chapter 9).
  • NEW Public Speaking in the Real World boxed feature found in each chapter introduces students to well-known people who have used public speaking skills in their profession. Learn about Julia Roberts and intelligibility (Chapter 1), Harrison Ford and public speaking anxiety (Chapter 2), Dr. Phil and listening (Chapter 3), Aaron Sorkin (producer of HBO's THE NEWSROOM) and the rhetorical situation (Chapter 4), Oprah Winfrey and audience analysis (Chapter 5), Daniel Day Lewis and Sally Field on doing research (Chapter 6), Steve Jobs on speech organization (Ch. 7), and much more!
  • NEW Impromptu Speech Challenge features in each chapter provide on-the-spot speech activities related to concepts and skills discussed in the chapter.
  • Sample speeches chosen to realistically depict typical beginning student performances, accompanied by speech assignment activities, sample adaption plans, full-sentence outlines, Interactive Video Activities, and Speech Evaluation Checklists, lay out clear speech direction and help with evaluation. The checklists provide students with an understanding of the new speechmaking skills demonstrated with each assignment.
  • Resources that accompany the text include Speech Builder Express™ 3.0, an online coach for speech organization and outlining that helps students think critically about the choices they make for their speeches. Speech Builder Express™ is fully assignable, so you can measure students' performance. In addition, you can provide students with the opportunity to watch and critique videos of sample speeches with Interactive Video Activities and upload speech videos for peer reviewing with the Speech Studio online speech review tool. Students also can download chapter reviews for studying with the Audio Study Tools.
  • An even stronger underpinning of the latest communication research and theory, including integration of the concept of the rhetorical situation as it applies to the steps of the speechmaking process, new coverage on listening, and thesis versus preview statements, helps give students a deeper understanding of the skills they are learning.
  • Engaging coverage of audience analysis throughout the book begins in Chapter 1, showing students that speech effectiveness is determined by the speaker's ability to understand and adapt the message to the rhetorical situation. Chapter 4 offers in-depth treatment of the audience analysis process. Chapter 5 describes specific ways a speaker can adapt material to each audience. Chapter 6 discusses how to identify and select information sources that will best fulfill the speaker's goal for the particular audience and occasion. Chapter 9 focuses on how to create, select, and display presentational aids most effectively for the rhetorical situation. Chapters 10 and 11 further hone how a person might adapt language choices based on the audience and situation.
  • Early and strong coverage of speech apprehension in Chapter 2 explains causes of speech apprehension and presents students with clear strategies and tactics for becoming confident speakers.
  • Short Reflect on Ethics case studies depict an ethical challenge (such as plagiarism, ethical use of statistics and emotion, and appropriate uses of presentational aids) that someone in the real world faces, allowing students to think through speakers' ethical dilemmas.
1. Foundations of Public Speaking.
2. Your First Speech.
3. Listening.
4. Speech Topic and Goal.
5. Adapting to Audiences.
6. Gathering and Evaluating Information.
7. Organizing and Outlining.
8. Introductions and Conclusions.
9. Presentational Aids.
10. Language and Oral Style.
11. Delivery.
Part III: Public Speech Presentation Variations.
12. Informative Speeches.
13. Persuasive Messages.
14. Persuasive Speeches.
15. Ceremonial Speeches.
16. Group Presentations.
Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Standalone Digital Access — Ultimate Value

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  • ISBN-10: 1285867947
  • ISBN-13: 9781285867946
  • Bookstore Wholesale Price $50.00
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Digital Access + Print — Flexible Value

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  • ISBN-10: 1305719301
  • ISBN-13: 9781305719309
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  • ISBN-10: 1305614615
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  • ISBN-10: 1305187520
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  • ISBN-10: 1285094840
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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.


Instructor's Website

ISBN: 9781305948211
Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center at

Cengage Learning Testing, powered by Cognero Instant Access

ISBN: 9781305948266
Cengage Learning Testing, powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.