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The Business Communication Casebook: A Notre Dame Collection 2nd Edition

James O'Rourke

  • Published
  • Previous Editions 2002
  • 304 Pages

Overview

In a Business Communication course with a goal to help students understand actual business-world applications of theory, cases are a very effective tool for helping to achieve this understanding. This casebook, written by a renowned communications expert, offers students an approach to successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide students with the opportunity to put Business Communication theory into practice.

James O'Rourke, University of Notre Dame

James S. O'Rourke teaches management and corporate communication at the University of Notre Dame, where he is Founding Director of the Eugene D. Fanning Center for Business Communication and Concurrent Professor of Management. In a career spanning four decades, he has earned an international reputation in business and corporate communication. Business Week magazine has twice named him one of the "outstanding faculty" in Notre Dame's Mendoza College of business. His publications include MANAGEMENT COMMUNICATION: A CASE-ANALYSIS APPROACH from Prentice-Hall, now in second edition, and BUSINESS COMMUNICATION: A FRAMEWORK FOR SUCCESS from Thomson Learning. Prof. O'Rourke is also senior editor of an eight-book series on Managerial Communication and is principal author or directing editor of more than 100 management and corporate communication case studies. Prof. O'Rourke is a graduate of Notre Dame with advanced degrees from Temple University, the University of New Mexico, and a Ph.D. in Communication from the S. I. Newhouse School of Syracuse University. He has held faculty appointments at the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. He was a Gannett Foundation Teaching Fellow at Indiana University in the 1980s, and a graduate student in language and history at Christ's College, Cambridge University in England during the 1970s. Prof. O'Rourke is a member and trustee of The Arthur W. Page Society, a member of the Reputation Institute, and the Management Communication Association. He is also a regular consultant to Fortune 500 and mid-size businesses throughout North America.
  • All New Cases: cover key communication issues that appeared in real companies over the past few years.
  • Case-topic Correlation Guide: located online and in the front of the book, the guide makes it easy for instructors to decide how to incorporate the case into their current course.
  • New Content: while the format for the Casebook and website are the same, all of the content is new.
  • "How to Analyze a Case": walks students through "why study cases", and "what you should expect" when studying cases. Knowing how to properly analyze a case is the first step towards successful case analysis. Jim O'Rourke makes it easy for students by including this key feature in the preface.
  • Thirty-six Cutting-edge Cases: brings real life relevancy to business communication studies, thereby bringing to life business communication and how it impacts real people and business everyday.
  • Comprehensive Cases: provides students with a behind-the-scenes view of the forces impacting well-known companies such as Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133465781
  • ISBN-13: 9781133465782
  • STARTING AT $14.99

  • ISBN-10: 0324545096
  • ISBN-13: 9780324545098
  • Bookstore Wholesale Price $84.50
  • RETAIL $111.95

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

The Business Communication Casebook: A Notre Dame Collection

ISBN: 9780324545098
In a Business Communication course with a goal to help students understand actual business-world applications of theory, cases are a very effective tool for helping to achieve this understanding. This casebook, written by a renowned communications expert, offers students an approach to successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide students with the opportunity to put Business Communication theory into practice.

Teaching Notes

ISBN: 9780324545111

FOR STUDENTS

The Business Communication Casebook: A Notre Dame Collection

ISBN: 9780324545098
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.