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Overview

Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.

Leslie A. Baxter, University of Iowa

Earl R. Babbie, Chapman University, Berkeley

Earl R. Babbie graduated from Harvard University before enlisting in the U.S. Marine Corps. He received his Ph.D. from the University of California, Berkeley, and began teaching shortly thereafter. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including the bestselling THE PRACTICE OF SOCIAL RESEARCH and THE BASICS OF SOCIAL RESEARCH.
Part One: INTRODUCTION TO SCIENTIFIC INQUIRY ABOUT COMMUNICATION.
1. Human Inquiry and Scientific Inquiry about Communication.
2. Basic Building Blocks in Conducting Communication Research.
3. Paradigms of Knowing in Communication Research.
4. Logic Systems and Theory in Communication Research.
5. The Ethics of Communication Research.
Part Two: QUANTITATIVE COMMUNICATION RESEARCH.
6. Conceptualization and Operationalization.
7. The Logic of Sampling.
8. Survey Research.
9. Experiments.
10. Quantitative Text Analysis.
11. The Basics of Quantitative Data Analysis.
12. Inferential Statistics in Quantitative Data Analysis.
Part Three: QUALITATIVE COMMUNICATION RESEARCH.
13. Participant Observation.
14. Qualitative Interviewing.
15. Social Text Analysis.
16. Qualitative Data Analysis.

Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1133381405
  • ISBN-13: 9781133381402
  • STARTING AT $18.99

  • ISBN-10: 0534507786
  • ISBN-13: 9780534507787
  • Bookstore Wholesale Price $150.00
  • RETAIL $199.95

"I would highly recommend this text to any instructor teaching a communication specific research methods course. I think it provides a strong foundation for introductory students and covers each of the areas of qualitative and quantitative methodologies appropriately. Additionally it does an effective job of incorporating existing communication research from a variety of fields into each of the chapters. This provides a much needed connection for communication students to better understand the application of various methodologies to their discipline."

"This textbook frames research as a common sense, everyday activity that students already know something about, although not necessarily something that they always do well. It balances attention between both quantitative and qualitative methodologies and helps students think about how to make choice in doing research."

"Its organization introduces students to the breadth of perspective in communication research early in the book. Students are introduced to the basics of both quantitative and qualitative designs in separate chapters-rather than a single chapter that suggests that there is "one" way to create a research design. This pluralistic approach is extremely helpful in avoiding the creation of strong positivistic biases early in the semester. This helps students to be aware of the many ways of approaching research and the values of each approach."

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Instructor's Resourse Manual

ISBN: 9780534508418

Online Instructor's Resource Manual

ISBN: 9780534507923
This essential teaching resource includes test questions, activities, assignments, and sample syllabi.

ExamView (Windows/Macintosh)

ISBN: 9780534507961
Create, deliver, and customize tests and study guides (both print and online) in minutes with this easy-to-use assessment and tutorial system. ExamView offers both a Quick Test Wizard and an Online Test Wizard that guide you step-by-step through the process of creating tests, while the unique "WYSIWYG" capability allows you to see the test you are creating on the screen exactly as it will print or display online. You can build tests of up to 250 questions using up to 12 question types. Using ExamView's complete word processing capabilities, you can enter an unlimited number of new questions or edit existing questions.